Fabio Luzzi, Viacom

Fabio Luzzi brings a mix of advanced analytics and relationship-management skills as well as media sector expertise to his current role. He has created and executed multiple analytical solutions for Marketing, Programming, and Ad-Sales with a clear impact on ROI.

As a VP of Data Science Strategy, Mr. Luzzi and his team are responsible for supporting strategic decision making at Viacom through the development of multi-platform modeling solutions that utilize various data sources such as linear TV viewing data, social media data and web data.

Mr. Luzzi’s other innovative solutions include: Audience Sizing and Opportunities, Optimized Media Planning, Marketing Campaign Effectiveness & Tracking, Program Affinity Mapping, Optimized Audience Targeting and Digital Marketing Campaign Creation.

Previously, Mr. Luzzi spent 11 years at American Express in London, Miami and New York. He covered Business Intelligence for Global Merchant Services and Credit Risk Management and provided cutting edge analytical solutions to support internal and external clients.

Specialties: Advanced Analytics and Statistics, Marketing Strategy, Digital Media, Social Media Marketing, Mobile Marketing, ROI Modeling and Segmentation Analysis, Advanced SAS/Python/R programming.

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