Michael D. Smith, Carnegie Mellon University

Michael D. Smith is Professor of Information Systems and Marketing at Carnegie Mellon University’s Heinz College. He serves as Co-Director of the Initiative for Digital Entertainment Analytics (IDEA) at Carnegie Mellon. The authors have been interviewed by PRI’s Marketplace and Marketplace Tech Report, The New York Times, The Wall Street Journal, Wired, Variety, Forbes, and Buzzfeed.


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