HITS is a community of IT executives representing the Hollywood studios and supporting information technology partners which includes (1) MPAA member studios (and other significant non-MPAA member studios), (2) supporting key media services providers, (3) software vendors, and (4) services firms.

Organized under the aegis of the Media and Entertainment Services Alliance (MESA), which represents the service and technology solution providers, the Society embraces the entire entertainment industry consisting of film studios, TV networks, home entertainment divisions of Hollywood studios, video game publishers and music labels.

Aspera, EVS Execs: Changing Sports Fans’ Expectations Have Created Challenges for Media Companies

Today’s sports fans have different expectations and demands for the content they are viewing, and that has created challenges for media companies and production teams delivering ... More

You.i TV: Creating Fans — and Customers — Across Screens

Privately held company You.i TV has had a straight-forward goal since day one: help media and entertainment companies create fans of content — and keep them — via a multi-scree... More

CPS Keynote: No Such Thing as Hackers Today

MARINA DEL REY, Calif. — It may sound like lunacy to those who’ve experienced a cyber security breach, but according to famed “spy-catcher” Eric O’Neill, a cybersecurity ... More

Technicolor, Turner Tout AWS Advantages at re:Invent 2016

Amazon Web Services (AWS) received plenty of praise from its media and entertainment partners at its annual re:Invent conference, but perhaps none as effuse as that from Turner. ... More

Salesforce Exec: Acquisitions are Helping Company ‘Accelerate Innovation’

Salesforce continues to see acquisitions as a major contributor to its ability to innovate, according to David Havlek, its EVP of finance. Mergers and acquisitions (M&As) are ... More

Box CEO: Company Made ‘Solid Progress’ on Main Objectives in Q3

Box achieved a few significant milestones in the third quarter, ended Oct. 31, as the company continued to focus on its three main objectives of delivering new products to further ... More

Qumulo Names Former EMC Exec Richter as CEO

EMC Isilon veteran Bill Richter has been named the new CEO of in data-aware scale-out network-attached storage (NAS) company Qumulo, adding on to the company’s expanded executive... More

Microsoft Azure: Helping Developers, IT Professionals Be Productive in the Cloud

Cloud services have become increasingly important tools for developers and IT professionals to be productive, and Microsoft Azure has become a major player in the sector by offerin... More

HPA Honors Aspera Founder Munson with Swartz Award

The Hollywood Professional Association (HPA) Nov. 17 honored Michelle Munson, founder and CEO of Aspera, with the Charles S. Swartz Award, as part of its annual HPA Awards. The ... More

Microsoft Exec: AI to Play ‘Huge’ Role in Office Initiatives

Artificial intelligence (AI) will be playing a key role in Microsoft’s Office plans, according to Rajesh Jha, EVP of the company’s Office product group. Asked what the role ... More