HITS is a community of IT executives representing the Hollywood studios and supporting information technology partners which includes (1) MPAA member studios (and other significant non-MPAA member studios), (2) supporting key media services providers, (3) software vendors, and (4) services firms.

Organized under the aegis of the Media and Entertainment Services Alliance (MESA), which represents the service and technology solution providers, the Society embraces the entire entertainment industry consisting of film studios, TV networks, home entertainment divisions of Hollywood studios, video game publishers and music labels.

Quantum Exec: Pace of Change is Biggest Challenge Facing Content Producers

The pace of change in TV technology “has been accelerating” faster than ever in recent years, which represents the biggest single challenge facing content producers today, acco... More

HPE Looks to Lower Cost of High-End Storage Capabilities

Enterprise storage capabilities including hybrid flash are becoming increasingly popular, but their relatively high pricing can put them out of reach for many small and midsized bu... More

M&E Journal: How New Distribution Models Are Transforming the M&E Industry

By Jeetu Patel, SVP of Platform and Chief Strategy Officer, Box As M&E undergoes digital transformation, the opportunity is greater than ever before to deliver customized conten... More

HGST, a Western Digital Brand: Collaboration in a Crowded Storage Market

By Chris Tribbey Being the oldest in your line of work is one thing. Being the biggest is another. Western Digital Corporation, including the HGST brand, happens to be both. ... More

Award-Winning Pixar Story Expert to Keynote HITS Fall: Digipalooza Conference

LOS ANGELES — Acclaimed Pixar Animation Studios storyteller, Matthew Luhn, has been named a keynote speaker at the annual fall conference of the Hollywood IT Society (HITS), Octo... More

M&E Journal: How to Build a ‘Digital Dreams’ Platform

By Mahesha Pandit, SVP Head of Disruptive Innovation Group, and Edward Altman, VP Sales & Solutions, ValueLabs While the idea that “content is king” still resonates in the d... More

Visibility, Automation Key to Rights Management, Experts Say

For Carin Forman, director of digital photo services for HBO, this was the year the media company turned a corner, when it comes to rights management and the review and approval pr... More

Rights Management Experts: Content Legality, Profitability Equally Important

By Chris Tribbey If you need assurance of just how important modern rights management systems are for content companies, ask a lawyer. Ed Klaris, founder of New York-based me... More

M&E Journal: Changing Consumer Demands and the Agility Needed to Support Them

By T Shobhana, VP Head, Global Marketing & Communications, Prime Focus Technologies Today’s consumer is an evolved creature and already “cord-cutters” have become old news... More

Contract Data Gets its Due at ‘Rights and Metadata Madness’ Event

The benefits of metadata when it comes to protecting content against piracy are well known by this point. But often lost in the conversation is something more basic: who owns distr... More