HITS is a community of IT executives representing the Hollywood studios and supporting information technology partners which includes (1) MPAA member studios (and other significant non-MPAA member studios), (2) supporting key media services providers, (3) software vendors, and (4) services firms.

Organized under the aegis of the Media and Entertainment Services Alliance (MESA), which represents the service and technology solution providers, the Society embraces the entire entertainment industry consisting of film studios, TV networks, home entertainment divisions of Hollywood studios, video game publishers and music labels.

M&E Journal: Addressing Avails Challenges and Solutions in the World of Digital Delivery

Michael Kadenacy, My Eye Media - The concept behind content avails has always been simple: give digital retailers precise data regarding when a video is available to run, where... More

Adobe Unveils ‘Experience Cloud,’ Announces Joint Microsoft Solutions

Adobe kicked off its Summit 2017 event March 21 with a slew of announcements, including the launch of a new cloud-based services offering and a series of joint enterprise solutions... More

ANG Digital: A New Approach to M&E Services

Those in the M&E services sector should be familiar with Robert Gekchyan’s work over the years, from director of product management for Technicolor, to co-founding and servin... More

Oracle CEO: Company’s ‘Pivot to the Cloud’ is in ‘Full Swing’

Oracle’s shift in focus to the cloud provided the company with a significant lift in its results for the third quarter (ended Feb. 28) as its overall performance came in ahead of... More

M&E Journal: Compliance in Cinema

By Joel Sloss, Microsoft - If an authentic Picasso was stolen off your wall, would you care? If you had hand-restored a classic car from the frame up and a tree fell on it, wou... More

Adobe Marks 25 Years of Premiere

Adobe is celebrating a quarter century of its editing software Premiere this year, and to mark the occasion, the company is launching “Make the Cut,” a global editing competiti... More

Vubiquity CEO Talks the Cloud, Brand Awareness and Monetization

Connecting content owners and video providers with tech solutions and services, all in the name of helping media and entertainment companies monetize content, has been the name of ... More

Wipro Expands Holmes AI, Cloud Initiatives with Cloud Bot Digital Consultant

Wipro on March 14 launched the latest initiative that’s part of its artificial intelligence (AI) and cloud strategies, saying the new Wipro Holmes Cloud Bot is a “continuously ... More

Sony’s ‘Passengers’ Marks VR First for Studio

BEVERLY HILLS, Calif. — For the first commercial endeavor of Sony Pictures VR, the sci-fi space adventure “Passengers” was a perfect fit, with the virtual reality arm of the ... More

Crawford Media Services Ups Storage Game

Atlanta-based Crawford Media Services has upped its storage game of late, adding the capacity to hold an initial 1.2 petabytes of archived assets from clients who are moving their ... More