HITS is a community of IT executives representing the Hollywood studios and supporting information technology partners which includes (1) MPAA member studios (and other significant non-MPAA member studios), (2) supporting key media services providers, (3) software vendors, and (4) services firms.

Organized under the aegis of the Media and Entertainment Services Alliance (MESA), which represents the service and technology solution providers, the Society embraces the entire entertainment industry consisting of film studios, TV networks, home entertainment divisions of Hollywood studios, video game publishers and music labels.

SoCal Women’s Group Picks HITS Fall

For its first-ever cross-industry event, the SoCal Women’s Leadership Group chose to co-locate with the HITS Fall conference Oct. 18 in Los Angeles, drawing more than 350 attende... More

HITS Keynote: A ‘Perfect Storm’ of Changes for Hollywood

HOLLYWOOD, Calif. — At the Oct. 18 HITS Fall event, Michael Smith, professor of information technology and marketing at Carnegie Mellon University’s H. John Heinz III College... More

HITS Panel: It’s About Experiences, Not Just Stories

HOLLYWOOD, Calif. — At the Oct. 18 HITS Fall confab, a panel of content creators, talent experts and IT experts all mulled the same questions: what are the biggest challenges fa... More

IBM CFO: Company’s Seeing ‘Good Progress’ with Watson Platform

IBM is making “good progress” with its Watson cognitive technology platform, and sees it as a “long-term investment” that will continue to grow as it’s expanded to additi... More

Consumers Hit Retail Stores Early for PlayStation VR Launch

U.S. consumers descended on retail stores across the country to buy the PlayStation (PS) VR virtual reality headset when it went on sale the night of Oct. 13, including at select B... More

Seattle Area Becoming Major Center for AR, VR Innovation

The Seattle area is turning into a major center for augmented reality (AR) and virtual reality (VR) technology innovation, the economic development organization Washington Interact... More

IT and Operations Execs in Media and Entertainment Converge Oct. 18 for HITS: Fall in Hollywood

Cloud technology, new workflows, improving data analytics, making the most of metadata, transitioning from the B2B to B2C business model … Hollywood’s reliance on IT to keep up... More

Dell EMC, Western Digital Help Launch Interconnect Group

Dell EMC, Hewlett Packard Enterprise (HPE), Western Digital and IBM are among members of the Media & Entertainment Services Alliance (MESA) that have banded together to form t... More

Experts Tackle the Status of Standards

LOS ANGELES — While a panel of experts Oct. 6 tackled the general state of standards in the media and entertainment space, Bill Woods, SVP of entertainment sales for Mediamorph, ... More

Survey: Tech CEOs Investing in Talent, Machine Learning

Professional services company KPMG interviewed 138 CEOs in the U.S. tech industry and found a pattern: automation and machine learning are top priorities, as tech companies realize... More