Senior Business Consultant
Judy Lee is a Senior Business Consultant in media, advertising and information services for Teradata Corporation. Based in New York, her role is to provide strategy and vision for consulting and data integration solutions in these key industries. Lee has over thirty years of experience in marketing, general management and consulting in traditional and digital content and media services.
She began her career in the consumer marketing department at The Village Voice and went on to support sales & marketing efforts to drive the growth of key ad categories, including national, retail, entertainment and classified advertising. She helped to build out the Voice’s advanced classified advertising systems, among other major innovations.
Lee served as Vice President of Marketing for Cowles Business Media, where she directed the launch of new content products and managed due diligence for the acquisition of the National Center for Database Marketing (NCDM) Conferences. She led the sales, marketing & product development teams for early-internet start-up, Media Central, and subsequently worked for McGraw-Hill as their Professional Publishing group’s Vice President of Direct and E-Commerce Marketing.
Lee served as Vice President Marketing and Customer Support for an applications developer to the media industry before joining Teradata in 2007. Since joining Teradata, she has focused on providing consulting services to Teradata customers and prospective customers in broadcasting, interactive media, publishing and telecommunications.
She has served on the Internet Advertising Bureau’s Ad Operations, Data and Research Councils, contributed to the IAB’s Data Primer and Attribution working groups, and is currently working with the IAB Research Council’s Data Measurement Working Group.
Her expertise spans consumer and b-to-b marketing, advertising sales & operations, call center/customer support and new product development.