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All Things Metadata Discussed July 25 at Metadata Madness East

The benefits of asset management for content, automation of workflows, data integration across business units, and the latest in consumer analytics will all be discussed July 25 at Metadata Madness East, the popular mid-year industry review of all things metadata for the media and entertainment sector.

Produced by the Media & Entertainment Services Alliance (MESA), and co-located with the first-ever Microsoft Media & Entertainment Day, at the Microsoft Technology Center (MTC) on Eighth Avenue in New York City, the theme for this year’s Metadata Madness East event will be “Data, Analytics and AI.”

Here’s a quick rundown of what attendees can expect at the half-day, afternoon event:

• Starting at 2 p.m., the event will open with opening remarks from Guy Finley, executive director of MESA, Mary Yurkovic, director of MESA’s Smart Content Council, and Jonathan Huberman, CEO of Ooyala.

• Digging right into the meat of the program, Steve Fastook, SVP of technical and commercial operations for CNBC, will present the keynote “Forward Thinking – The Maturity Stage of AI in M&E,” where he’ll discuss the dramatic challenges media and entertainment executives are facing across business units, and how new technologies like artificial intelligence are helping to confront those challenges, better leveraging metadata and enhancing workflows.

• You’ve likely been hearing a lot about blockchain (the use of a distributed to maintain a continuously growing list of assets), and the Metadata Madness event will see a high-end panel of executives offering their thoughts, in the discussion “Blockchain’s Relevance and Impact on Security.” Eric Iverson, CIO for Creative Artists Agency (CAA), Alanna Gombert, GM of the IAB Tech Lab, and VP of technology and ad operations for the Interactive Advertising Bureau (IAB); and Zach Lebeau, CEO and founder of SingularDTV, will be on hand to discuss.

• Mike Petro, director of value engineering for Ooyala, will give attendees insights into how managing metadata across multiple workstreams can help avoid content overload for viewers, in the session “Why Metadata is King of Content.”

• Closing the Metadata Madness event is the panel “An Inconvenient Data Truth: The Challenge of Integrating Data Across All Business Units,” which has experts sharing how adoption of standardized metadata across content creators, agencies and brand owners can help stave off a potential “digital global warming.”

Sally Hubbard, a metadata expert and consultant with SAH Consulting, will moderate a discussion with James Cooney, director of systems engineering for Pearson, Kristy Ramsammy, director of digital asset operations for Conde Nast, Ken Romano, product director for the Associated Press, and Dan Rosenberg, associate director of asset management for Time Inc. Studios.

The Microsoft Media & Entertainment Day is being produced by the Media & Entertainment Services Alliance (MESA), in association with the Content Delivery & Security Association (CDSA), the Hollywood IT Society (HITS) and the Smart Content Council, with sponsorship by Ooyala, ZoneTV, NAGRA, NexGuard, Avid Technology, Blue Prism, Dimensional Mechanics, LiveArena, TiVo, x.news, Affinio, Akamai, Sohonet, MediaSilo and Microsoft Azure.

To register or for more information, click here, or to showcase your company’s solutions and services at Microsoft Media & Entertainment Day contact: Christian Calson at [email protected], 310-945-6284.

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MESA’s First Media & Entertainment Day Hits New York July 25

A full day of conferences, keynotes, workshops and technology showcases, covering four different areas of the media and entertainment industry, is set for July 25, when the Media & Entertainment Services Alliance (MESA) holds its first-ever Microsoft Media & Entertainment Day, at the Microsoft Technology Center (MTC) on Eighth Avenue in New York City.

The event will feature four half-day event programs, across two floors at the MTC, covering content protection, video in the cloud, artificial intelligence and machine learning, and metadata’s place in the content lifecycle.

“MESA’s pleased to co-locate its programs with Microsoft’s M&E Day and looks forward to helping build the event into a midsummer bell-weather event for the New York media & entertainment community,” said MESA executive director Guy Finley.

Scott Bounds, Microsoft’s U.S. industry leader for communications and media, added: “Microsoft looks forward to bringing together thought leaders from throughout the media & entertainment community to exchange the latest trends and technologies that impact the business practices of executives in television, advertising and digital. We welcome the membership of MESA and the entire M&E community to join us for this new annual event.”

Floor A of the event will include the Content Delivery & Security Association’s Content Protection Summit East, which offers expert solutions and best practices for content security. The program will include a broadcast CISO roundtable, and presentations including “Putting a Stop to Illegal IPTV Distribution of Your Content – Real Solutions to get Real Results,” “Securing Production & Post-Production for Film & Television,” “Protecting Creativity in the Online Era,” “Blockchain’s Relevance and Impact on Security,” and the keynote “Importance of 3rd Party Audits in the M&E Ecosystem.”

The second Floor A track — “Video in the Microsoft Cloud: Where Collaboration Meets Workflows” — has Microsoft tech experts, their customers and partners exploring proven workflows that are now fully produced, securely, with collaborative efficiencies, in the cloud. “Secure Rendering in the Cloud,” a keynote on “Optimizing Video Workflows,” “Real-Time Research Made Easy!” and “From Cloud Playout to Payout” are the topics set to be covered.

Floor B of the event sees the track “Microsoft’s AI, Machine Learning and Bots,” with Microsoft bringing out its top minds to discuss the future of workplace intelligence. “Understanding How Bots are Used in M&E,” “Making AI Accessible to All Organizations,” a keynote on “Azure’s Decision Service and How it Impacts Humans,” “Launching the Country’s First Linear Pay TV Network with AI” and “Video Analytics – Understanding What’s in Your Content” are in line to be discussed.

For the Metadata Madness East event, also on Floor B, all things metadata for the media and entertainment industry will be tackled, including “An Inconvenient Data Truth: The Challenge of Integrating Data Across All Business Units,” a keynote on “Forward Thinking – The Maturity Stage of AI in M&E,” “Why Metadata is King of Content” and “Can Asset Management Make Your Content Work Smarter?”

All four conferences will wrap up at 5 p.m., after which attendees will be welcome to network on the MTC’s midtown roof deck.

Confirmed speakers include:  Cyril Rickelton-Abdi (Turner), Scott Bounds (Microsoft), Markus Cozowicz (Microsoft), Jonathan Crockett (Complex Media), Rajeev Dutt (Dimensional Mechanics), Craig Dwyer (Avid Technology), Tony Emerson (Microsoft), Steve Fastook (CNBC), Mark Nakano (NexGuard), Andy Pongratz (x.news), Kristy Ramsammy (Conde Nast),

Kristy Ramsammy (Conde Nast), Joel Sloss (Microsoft Azure), Jeremy Smith (Jellyfish Pictures), Ben Stanbury (The Walt Disney Studios), Harrie Tholen (NexGuard), Daniel Tutino (Autodesk), Martin Wahl (Microsoft), Jeff Weber (ZoneTV), David Würgler (NAGRA) and Lulu Zezza (Three Zebra Solutions).

The Microsoft Media & Entertainment Day is being produced by the Media & Entertainment Services Alliance (MESA), in association with the Content Delivery & Security Association (CDSA), the Hollywood IT Society (HITS) and the Smart Content Council, with sponsorship by Ooyala, ZoneTV, NAGRA, NexGuard, Avid Technology, Blue Prism, Dimensional Mechanics, LiveArena, TiVo, x.news, Affinio, Akamai, Sohonet, MediaSilo and Microsoft Azure.

To register or for more information, click here, or to showcase your company’s solutions and services at Microsoft Media & Entertainment Day contact: Christian Calson at [email protected], 310-945-6284.

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MESA Announces First Media & Entertainment Day, July 25 at Microsoft Technology Center in New York City

The full-day of conferences, keynotes, workshops and technology showcases will culminate in an industry networking party on the scenic roof deck at MTC, overlooking Time Square.

Conference will include Content Protection Summit & Metadata Madness East

NEW YORK — The Media & Entertainment Services Alliance (MESA) has announced the inaugural Media & Entertainment Day for Tuesday, July 25th at the Microsoft Technology Center on Eighth Avenue in New York City.  The day-long event will feature four tracks of programming on two floors to provide the East Coast Media & Entertainment (M&E) community with the latest technology updates from Microsoft, their technology partners and their customers. Industry experts will deliver case studies and solutions showcases on data, analytics, security, the cloud and artificial intelligence.

MESA represents over 125 technology solutions and services providers focused on media & entertainment.   In addition to panels and keynotes, the program will include partner technology case studies including production in the cloud, securing post, playout, rendering and storage.

MESA’s two half-day programs will include the first east-coast installment of its acclaimed Content Protection Summit, which is LA’s preeminent conference for security, privacy and content protection professionals.  Its Metadata Madness East event will explore the widening application of Smart Content for movies, television, advertising and digital content.

“MESA is pleased to co-locate its programs with Microsoft’s M&E Day and looks forward to helping build the event into a midsummer bell-weather event for the New York media & entertainment community,” says Guy Finley, MESA Executive Director.

Scott Bounds, Microsoft US Industry Leader for Communications and Media added, “Microsoft looks forward to bringing together thought leaders from throughout the media & entertainment community to exchange the latest trends and technologies that impact the business practices of executives in television, advertising and digital. We welcome the membership of MESA and the entire M&E community to join us for this new annual event.”

For regular program updates visit the event website at www.MESAlliance.org/MICROSOFTME

To showcase your company’s solutions and services at Microsoft Media & Entertainment Day contact:  Christian Calson at [email protected], 310-945-6284

 

Microsoft Media & Entertainment Day

Tuesday, July 25, 2017, Microsoft Technology Center (MTC), New York City

11 Times Square, New York, NY  10036

AI, Data, Security, Cloud: Conferences, Case Studies, & Product Demos

9 am – 5 pm

Followed by M&E Summer Nights – A VIP industry reception overlooking the crossroads of the world.

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