Program

Time
Floor A
Morning: Content Protection Summit East
Afternoon: Video in the Microsoft Cloud
Print 5th Floor
Floor B
Morning: AI, Machine Learning and Bots
Afternoon: Metadata Madness East
Print 6th Floor
9:00 am
9:00 am - 9:15 am

Content Protection Summit: East - Opening Remarks/Conference Welcome Remarks

9:00 am - 9:15 am

Microsoft’s AI, Machine Learning and Bots - Opening Remarks/Conference Welcome Remarks

9:15 am
9:15 am - 9:45 am

KEYNOTE: View from the Top - The State of Broadcast Security

9:15 am - 9:45 am

Understanding How Bots are Used in M&E

9:30 am
9:45 am
9:45 am - 10:00 am

Putting a Stop to Illegal IPTV Distribution of Your Content – Real Solutions to get Real Results

9:45 am - 10:00 am

Making AI Accessible to All Organizations

10:00 am
10:00 am - 10:30 am

Securing Production & Post-Production for Film & Television

10:00 am - 10:30 am

KEYNOTE: Azure's Decision Service and How it Impacts Humans

10:15 am
10:30 am
10:30 am - 10:45 am

Protecting Creativity in the Online Era

10:30 am - 10:45 am

Not All Robots are Created Equal

10:45 am
10:45 am - 11:15 am

NETWORKING BREAK

10:45 am - 11:15 am

NETWORKING BREAK

11:00 am
11:15 am
11:15 am - 12:00 pm

KEYNOTE: Importance of 3rd Party Audits in the M&E Ecosystem

11:15 am - 11:45 am

KEYNOTE: Video Analytics - Understanding What's in Your Content

11:30 am
11:45 am
11:45 am - 12:00 pm

Delivering Broadcast Quality Events Anywhere with Skype!

12:00 pm
12:00 pm - 12:30 pm

Anti-Piracy and Consumer Behavior: What we Know So Far

12:00 pm - 12:30 pm

Launching the Country’s First Linear Pay-TV Network with AI

12:15 pm
12:30 pm
12:30 pm - 12:45 pm

Closing Remarks

12:30 pm - 12:45 pm

Closing Remarks

12:45 pm
12:45 pm - 2:00 pm

NETWORKING LUNCHEON

12:45 pm - 2:00 pm

NETWORKING LUNCHEON

1:00 pm
1:15 pm
1:30 pm
1:45 pm
2:00 pm
2:00 pm - 2:15 pm

Video in the Microsoft Cloud: Where Collaboration Meets Workflows - Opening Remarks/Conference Welcome Remarks

2:00 pm - 2:15 pm

Opening Remarks/Conference Welcome Remarks - Metadata Madness East: Data, Analytics and AI

2:15 pm
2:15 pm - 2:45 pm

Secure Rendering in the Cloud

2:15 pm - 2:45 pm

KEYNOTE: Forward Thinking - The Maturity Stage of AI in M&E

2:30 pm
2:45 pm
2:45 pm - 3:00 pm

The Benefits Of Your Own Online Linear Powered By Microsoft Azure

2:45 pm - 3:00 pm

'Dirty' Data: Cleansing & Mapping Assets to Keep Content Relevant

3:00 pm
3:00 pm - 3:30 pm

KEYNOTE: Optimizing Video Workflows

3:00 pm - 3:30 pm

Blockchain's Relevance and Impact on Security

3:15 pm
3:30 pm
3:30 pm - 3:45 pm

Real-Time Research Made Easy!

3:30 pm - 3:45 pm

Harnessing Machine Learning, A.I. & Metadata to Power-up Your Catalog & Super Glue Content to Viewers

3:45 pm
3:45 pm - 4:15 pm

NETWORKING BREAK

3:45 pm - 4:15 pm

NETWORKING BREAK

4:00 pm
4:15 pm
4:15 pm - 5:15 pm

FLOOR CLOSED: All Attendees Move to Metadata Madness (Floor B)

4:15 pm - 4:30 pm

Why Metadata is King of Content

4:30 pm
4:30 pm - 5:00 pm

An Inconvenient Data Truth: The Challenge of Integrating Data Across All Business Units

4:45 pm
5:00 pm
5:00 pm - 5:15 pm

Closing Remarks

5:15 pm
5:15 pm - 6:15 pm

NETWORKING RECEPTION

5:15 pm - 6:15 pm

NETWORKING RECEPTION

5:30 pm
5:45 pm
6:00 pm

Morning: Content Protection Summit East
Afternoon: Video in the Microsoft Cloud

9:00 am
9:00 am - 9:15 am

Content Protection Summit: East - Opening Remarks/Conference Welcome Remarks

Guy Finley, Executive Director, CDSA

Cyril Rickelton-Abdi, Senior Director, Content Security, Turner

9:15 am
9:15 am - 9:45 am

KEYNOTE: View from the Top - The State of Broadcast Security

As cyber crime proliferates globally, Information Security teams are considered the chief guardian of any company and are charged with increasing the overall security footprint of an organization while ensuring that everyone and everything is protected against cyber-attack. As digital opportunities continue to proliferate, cybersecurity is a key to enabling secure collaboration across multiple business units. This Keynote panel discussion kicks off CPS East with a deep dive into today’s Info Sec driven world and how broadcast cybersecurity leaders will continue to evolve both their companies and ultimately our industry.

Moderator: Guy Finley, Executive Director, MESA/CDSA

Stephen Fridakis, Chief Information Security Officer, HBO

Cyril Rickelton-Abdi, Senior Director, Content Security, Turner

Ben Stanbury, Vice President, Technology Security & Risk Management, The Walt Disney Studios

9:30 am
9:45 am
9:45 am - 10:00 am

Putting a Stop to Illegal IPTV Distribution of Your Content – Real Solutions to get Real Results

This session will examine the growing threats and impact of IPTV piracy and Kodi add-ons on pay-tv service providers and content owners and what can be done do effectively manage the threat. It will look at strategies that leverage both technology, investigative, forensic, partnership and legal solutions that content rights owners and licensees can use to limit the impact of piracy on their business.

David Würgler, Senior Director Anti-Piracy Litigation, NAGRA

10:00 am
10:00 am - 10:30 am

Securing Production & Post-Production for Film & Television

Studio hacks, script leaks, embarrassing emails, social media leaks, on-set or near-set vulnerabilities…how is Hollywood adapting their workflows and processes to account for the increased vulnerability of making a movie within a growing digital ecosystem? This session explores how we can work together to secure our creative team’s projects as well as streamline the data creation workflow to enhance filmmaker collaboration and business efficiency.

Moderator: Lulu Zezza, Production Executive and Founder, Three Zebra Solutions

Panelists:
Mark Nakano, Senior Director, Product Marketing & Partnerships, NexGuard, Kudelski Group

Joel Sloss, Senior Program Manager, Microsoft Azure

Chris Johnson, Global Director, Anti-Piracy & Compliance Program, Content Delivery & Security Association (CDSA)

10:15 am
10:30 am
10:30 am - 10:45 am

Protecting Creativity in the Online Era

Online piracy has a serious impact on the media industry; to sustain investments in creative content and protect the livelihoods of the 22 million people that work in the creative industry, it is essential to contain this threat. In today’s online world, where everyone can share content effortlessly with millions of people, traditional content protection tools such as conditional access and DRM are no longer sufficient. In combination with monitoring and take-down services, the content industry needs to explore the use of modern technologies such as watermarking, which can be deployed across the entire content creation, production and distribution chain as an effective tool to combat illegal content sharing.

Harrie Tholen, Managing Director, NexGuard, Kudelski Group

10:45 am
10:45 am - 11:15 am

NETWORKING BREAK

11:00 am
11:15 am
11:15 am - 12:00 pm

KEYNOTE: Importance of 3rd Party Audits in the M&E Ecosystem

How do you ensure that your trusted vendor partners are actually providing the services with fundamental security measures in place to protect your valuable content? And how do you verify that they are keeping pace with new policies, regulations and technology? We need to know that we are all on the same security page. In this Keynote Conversation, innovative executives will share their best practices and strategies for third-party accountability as well as their thoughts on the evolving cybersecurity landscape.

Moderator: Guy Finley, Executive Director, CDSA

Ben Stanbury, Vice President, Technology Security & Risk Management, The Walt Disney Studios

11:30 am
11:45 am
12:00 pm
12:00 pm - 12:30 pm

Anti-Piracy and Consumer Behavior: What we Know So Far

In the era of downloads and streaming, the content protection battleground has evolved to a coordinated, international effort. Where in the content lifecycle does the true impact of piracy reveal itself in a process that begins when content is in production and accelerates through distribution. Does piracy harm producers? Does piracy harm consumers? And what are the ways content creators can measure the impact? This insightful presentation looks at anti-piracy initiatives around the globe and their impact on the M&E ecosystem.

Michael D. Smith, Professor of Information Technology and Marketing, Carnegie Mellon University’s H. John Heinz III College

12:15 pm
12:30 pm
12:30 pm - 12:45 pm

Closing Remarks

Guy Finley, Executive Director, CDSA

Cyril Rickelton-Abdi, Senior Director, Content Security, Turner

12:45 pm
12:45 pm - 2:00 pm

NETWORKING LUNCHEON

1:00 pm
1:15 pm
1:30 pm
1:45 pm
2:00 pm
2:00 pm - 2:15 pm

Video in the Microsoft Cloud: Where Collaboration Meets Workflows - Opening Remarks/Conference Welcome Remarks

Tony Emerson, Worldwide Media Lead, Microsoft

2:15 pm
2:15 pm - 2:45 pm

Secure Rendering in the Cloud

Rendering visual effects is one of the most complex aspects of a cinematic production and with technologies like 4k and 8k on the horizon, even small projects can take anywhere from days to weeks to complete. The cloud is perfectly suited for variable length and long-running rendering projects. This session will discuss how one can now submit on-demand jobs without any need for managing licenses or infrastructure and paying only for what you use in a secure manner.

Moderator: John O’Sullivan, Director of Technical Strategy, Media & Communications, Microsoft

Joel Sloss, Senior Program Manager, Microsoft Azure

Jeremy Smith, Chief Technology Officer, Jellyfish Pictures

Daniel Tutino, Product Manager, Autodesk

INTRODUCTION:Mark Walls, Partner Account Executive, Akamai

2:30 pm
2:45 pm
2:45 pm - 3:00 pm

The Benefits Of Your Own Online Linear Powered By Microsoft Azure

The power of TV is evolving. Technology enables you to create, program & deliver traditional TV channels with live and on-demand content that can be streamed to anyone, on any device, at any time.This session will examine real life examples of how customers stay connected and monetize their content with the help of LiveArena and Azure.

Charlie Mitchell, Executive Vice President, Sales, North America, LiveArena

3:00 pm
3:00 pm - 3:30 pm

KEYNOTE: Optimizing Video Workflows

Media organizations and creative professionals are looking to quickly and easily leverage the efficiencies, flexibility and agility that the cloud enables. This Keynote session shows how Avid is leading the media industry’s ability to handle full-scale media production in the cloud. By extending the Avid MediaCentral Platform to the cloud on Microsoft Azure, media organizations now have the complete flexibility to create, distribute, and monetize their content using the deployment type that works best for them.

Craig Dwyer, Senior Director Global Center of Excellence, Avid Technology

Introduction: Martin Wahl, ‎Principal Program Manager, Azure Media Services

3:15 pm
3:30 pm
3:30 pm - 3:45 pm

Real-Time Research Made Easy!

With 25 years experience in the News Room, x.news makes sure all your story information stays in one place so you can react faster and work smarter whether it’s on your desktop, tablet or mobile device. Showcasing their x.news™ 1.8 with great features including the MOT™ functionality which simply and efficiently assist journalist’s verification of incoming news feeds – helping to avoid the pitfall of ‘fake news’ sources.

Andy Pongratz, Founder, Chief Executive Officer & Chief Marketing Officer, x.news

3:45 pm
3:45 pm - 4:15 pm

NETWORKING BREAK

4:00 pm
4:15 pm
4:15 pm - 5:15 pm

FLOOR CLOSED: All Attendees Move to Metadata Madness (Floor B)

4:30 pm
4:45 pm
5:00 pm
5:15 pm
5:15 pm - 6:15 pm

NETWORKING RECEPTION

5:30 pm
5:45 pm
6:00 pm

Morning: AI, Machine Learning and Bots
Afternoon: Metadata Madness East

9:00 am
9:00 am - 9:15 am

Microsoft’s AI, Machine Learning and Bots - Opening Remarks/Conference Welcome Remarks

Scott Bounds, US Media & Cable Industry Lead, Microsoft

Jonathan Huberman, Chief Executive Officer, Ooyala

9:15 am
9:15 am - 9:45 am

Understanding How Bots are Used in M&E

Conversations are the new UI.  Bots help us get directions, shop, listen to music and a growing list of other tasks. Learn how how others are creating new experiences, automating processes and engaging consumers with software based bots. Discover how bots can be used to automate processes and enable new levels of efficiency for your business

Moderator: John O’Sullivan, Director of Technical Strategy, Media & Communications, Microsoft

Graeme Hackland, Chief Information Officer, Williams Martini Racing

Dale Linemann, Program Manager, Microsoft

Jon Theuerkauf, Managing Director and Group Head of Performance Excellence, BNY Mellon

9:30 am
9:45 am
9:45 am - 10:00 am

Making AI Accessible to All Organizations

In this session you’ll learn how people without experience in artificial intelligence (AI) can put AI to use to solve business challenges. AI doesn’t have to hard. NeoPulse Framework enables organizations to build, deploy, and monetize AI solutions, without in-house machine learning (ML) expertise, reducing coding time by up to 80 percent.

Rajeev Dutt, Chief Executive Officer, DimensionalMechanics

10:00 am
10:00 am - 10:30 am

KEYNOTE: Azure's Decision Service and How it Impacts Humans

This session looks at how Complex Media uses Azure to personalize content for their audience. Azure’s Custom Decision Service (CDS) uses reinforcement learning in a new approach for personalizing content. Understanding context from the information users provide, Custom Decision Service ranks the options and makes an informed decision. CDS automatically optimizes based on your feedback and even experiments with new options to see if the best decision has changed, enabling it to adjust to emerging trends. Custom Decision Service is also cloud-based so it’s easy to run, able to plug into your application and make decisions in real time.

Markus Cozowicz, Microsoft Research, NYC

Jonathan Crockett, Technical Lead R&D, Complex Media

10:15 am
10:30 am
10:30 am - 10:45 am

Not All Robots are Created Equal

In this session you’ll learn the difference between Robotic Process Automation (RPA) and Robotic Desktop Automation (RDA). Blue Prism, the industry leader in Robotic Process Automation, provides an alternative sourcing option to human labor and outsourcing. They will demonstrate the power of Blue Prism and how its secure, scalable, digital workforce integrates with any system or application, freeing humans from repetitive work so they can focus on higher-value contributions.

Jon Walden, Senior Solutions Engineer, Blue Prism

10:45 am
10:45 am - 11:15 am

NETWORKING BREAK

11:00 am
11:15 am
11:15 am - 11:45 am

KEYNOTE: Video Analytics - Understanding What's in Your Content

For years we have defined video analytics based how many people tuned in. With the new cognitive video indexer service from Microsoft you can extract insights on who is inside your content, what are they saying and other metadata. In this Keynote you learn how these insights can unlock your archives and create new opportunity around your content.

Martin Wahl, ‎Principal Program Manager, Azure Media Services

Introduction: Mike Danforth, Senior Director, Global Alliances, Affinio

11:30 am
11:45 am
11:45 am - 12:00 pm

Delivering Broadcast Quality Events Anywhere with Skype!

Skype is everywhere. With Skype TX, Broadcasters and enterprise customers can put the best talent on air from any place that they can Skype. Learn how its possible to stream for Broadcast, OTT and Facebook live by combining Skype with NewTek TriCaster

Adnan Jamil-Mir, Senior Product Marketing Manager, Skype in Media

12:00 pm
12:00 pm - 12:30 pm

Launching the Country’s First Linear Pay-TV Network with AI

In this case study focused session we will show how ZoneTV is taking the linear TV experience a quantum leap forward by launching an industry-first suite of channels applying Artificial Intelligence (AI) and the power of automation to personalize the video experience for its subscribers in the US and Canada. See first hand how Ooyala, a leading provider of software and services that simplify the complexity of producing, delivering, and monetizing video, with its Integrated Video Platform solutions, and Microsoft’s Video Indexer, a new AI technology for video from Microsoft’s Cognitive Services enables ZoneTV to bring the experience of the future to today’s viewers.

Joey Fulcher, Director of Media Logistics Sales, Americas, Ooyala

Jeff Weber, Chief Executive Officer, ZoneTV

12:15 pm
12:30 pm
12:30 pm - 12:45 pm

Closing Remarks

Scott Bounds, US Media & Cable Industry Lead, Microsoft

12:45 pm
12:45 pm - 2:00 pm

NETWORKING LUNCHEON

1:00 pm
1:15 pm
1:30 pm
1:45 pm
2:00 pm
2:00 pm - 2:15 pm

Opening Remarks/Conference Welcome Remarks - Metadata Madness East: Data, Analytics and AI

Guy Finley, Executive Director, MESA

Mary Yurkovic, Director, Smart Content Council

Jonathan Huberman, Chief Executive Officer, Ooyala

2:15 pm
2:15 pm - 2:45 pm

KEYNOTE: Forward Thinking - The Maturity Stage of AI in M&E

Executives and their teams in Media & Entertainment are facing dramatic changes throughout every business unit, at every company within our industry. Just keeping up with the evolving challenges requires forward thinking and the passion to implement, act and react to what tools are being created to address the “new, new”. This Keynote session brings together business leaders and their “doers” covering the “why” and “how” of implementing new technology and enacting change across an organization. Topics covered include leveraging AI and enhancing your internal metadata strategies while looking into whether a “build or buy” approach works best and where. You’ll also learn about how cost-effective workflows can focus your creatives on pioneering new and complementary products by moving content through non-traditional channels.

Moderator: Mary Yurkovic, Director, Smart Content Council

Andy Barsh, Senior Creative Director, CNBC

Steve Fastook, Senior Vice President of Technical and Commercial Operations, CNBC

Jeff Jacobs, Senior Vice President, Production Planning, Strategies & Operations, Viacom Media Networks Music and Entertainment Group

2:30 pm
2:45 pm
2:45 pm - 3:00 pm

'Dirty' Data: Cleansing & Mapping Assets to Keep Content Relevant

Whether launching or integrating existing systems, as Initiatives and priorities shift and day to day activities of the business activity, keeping data structured and accessible is critical to an organizations goals. As teams leverage their Systems to manage and distribute content, created in house or ingested from outside sources, even the most well thought out governance and framework requires consistent focus to ensure structured data does not organically evolve in a way that impacts usability. This session talks through real world examples and strategies that can prove useful for any size organization to leverage when bringing back a bit more order during.

Thomas Stilling, Vice President, Global Enterprise Operations, 20th Century Fox

3:00 pm
3:00 pm - 3:30 pm

Blockchain's Relevance and Impact on Security

As the conversation about Blockchain technology evolves into practice across various business models in different industries, the relevance and impact to both internal and external systems in media & entertainment is being debated. How does our industry view Blockchain’s practicality and potential to drive a new form of accountability and where will the technology make a permanent impact? This session gives an overview of where the technology could be adapted to specific business needs and examines the potential impact to talent, advertising and distribution.

Moderator: Guy Finley, Executive Director, MESA/CDSA

Panelists:
Eric Iverson, Chief Information Officer, Creative Artists Agency (CAA)

Alanna Gombert, General Manager, IAB Tech Lab, and Vice President, Technology & Ad Operations, Interactive Advertising Bureau (IAB)

Zach LeBeau, Chief Executive Officer and Founder, SingularDTV

3:15 pm
3:30 pm
3:30 pm - 3:45 pm

Harnessing Machine Learning, A.I. & Metadata to Power-up Your Catalog & Super Glue Content to Viewers

The walled garden has all but collapsed and content owners now find themselves pushed to the front lines in a highly competitive battle for viewers. Studios and networks must now pursue audiences and ad revenues across a minefield of digital distribution channels, delivery platforms and fragmented audiences. Metadata has emerged as one of the most powerful tools to move the needle for user experience, search optimization, recommendations and ad targeting. This session will discuss how to embrace emerging technologies and the enriched metadata they generate (social trends, deep descriptors, etc.) to better connect with audiences.

Scott Maddux, Vice President of Business Development, TiVo

3:45 pm
3:45 pm - 4:15 pm

NETWORKING BREAK

4:00 pm
4:15 pm
4:15 pm - 4:30 pm

Why Metadata is King of Content

In this world of potential content overload, metadata is, and always will, be king. This session offers a brief glimpse into why Ooyala Flex leads the market in managing metadata across multiple workstreams.

Mike Petro, Director of Value Engineering, Ooyala

4:30 pm
4:30 pm - 5:00 pm

An Inconvenient Data Truth: The Challenge of Integrating Data Across All Business Units

It is commonly known among asset managers and data scientists that the data structure of the Media & Entertainment ecosystem simply isn’t ready. Without aggressive adoption of standardized metadata across the content creators, agencies and brand owners, we are headed toward a “digital global warming.” Experts will explain why your master data is the most important asset you have to scale your business future. You’ll also learn some fundamental strategies and guidelines to help get your C-level and senior leadership on board.

Moderator: Sally Hubbard, Metadata Expert & Consultant, SAH Consulting

Panelists:
James Cooney, Director of Systems Engineering, Pearson

Kristy Ramsammy, Director, Digital Asset Operations, Conde Nast

Ken Romano, Product Director, Associated Press

Dan Rosenberg, Associate Director, Asset Management, Time Inc. Studios

4:45 pm
5:00 pm
5:00 pm - 5:15 pm

Closing Remarks

Guy Finley, Executive Director, MESA

Mary Yurkovic, Director, Smart Content Council

5:15 pm
5:15 pm - 6:15 pm

NETWORKING RECEPTION

5:30 pm
5:45 pm
6:00 pm