Chief Executive Officer & Executive Director
Media Ratings Council
George was appointed Executive Director and CEO of the Media Rating Council, Inc. (MRC) in January 2000. Mr. Ivie’s background includes almost 30 years of experience in auditing, evaluating and consulting for Media Research businesses, with a specialty in information technology. Prior to his appointment to Executive Director, George was Ernst & Young’s lead representative and advisor to the MRC, forming and leading a dedicated team that conducted all MRC audits and interacted with MRC management and member organizations.
George has a thorough knowledge of research best practices and methodology, data collection, information processing and editing operations, internal controls and reporting systems.