Vice President, Production
ABC Entertainment Marketing
Robert Schefferine is vice president, production, ABC Entertainment Marketing Studios. In this position he is responsible for the production of ABC marketing content supporting the Network’s entertainment programming. He is also an integral member of the senior management team involved with creative development and organizational management. He manages a large production and post production operation that create over 15 thousand pieces of entertainment marketing content per year for on-air, cable, digital and other video distribution platforms. Content range from live specials, half hour programs, traditional promos, digital shorts, web series and in-theater trailers. He is focused on integrating new technologies with creativity to produce innovative content and workflows, as demonstrated by his recent leading of ABC’s effort to produce ground-breaking LIVE Virtual Reality/360 experiences with the BBC’s Dancing with the Stars as well as with the Country Music Association. Mr. Schefferine’s team is also leading company efforts in other areas of new technologies and post production including Augumented Reality and Ultra High Definition.
Previously Mr. Schefferine was president of RS Media, LLC, his own company, where he produced and directed several one-hour adventure specials for the Fine Living Network. In addition he acquired the rights to the National Collegiate Paintball Championships and partnered with College Sports Television to produce the 2005 and 2006 “National Collegiate Paintball Championships, Presented by Xbox.” In 2007 he teamed up with Fox College Sports to produce and distribute the events on FCS, as well as other Fox Sports outlets. He also served as a consultant for AT&T, developing programming for their new broadband video initiative, the AT&T Tech Channel.
Prior to forming RS Media, LLC, Mr. Schefferine was vice president, Production, Vivendi Universal Television Networks (USA, Sci-Fi and Trio Networks), where he was responsible for production services to multiple departments across three cable networks. Some highlights of his tenure included serving as technical producer for many of sports’ highest profile events, including “The U.S. Open” and “The French Open” tennis tournaments, “The Westminster Dog Show” and the “Masters Golf Tournament.” He also executive produced primetime specials for Trio, such as the “New Orleans Jazz Festival,” and earned two Promax Gold Awards for his work on promotional campaigns for USA and Sci-Fi cable networks. He also produced several live concerts in NY’s Bryant Park.
Prior to Universal Mr. Schefferine led the technical and operational launch of The Outdoor Life Network and Speedvision, as well as producing specials, documentaries and World Cup Skiing events for them.
Mr. Schefferine is a member of the Producer’s Guild of America and the Academy of Television Arts and Sciences. He holds a bachelor of science in communications from St. John’s University. He, his wife and three children reside in Los Angeles.