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Smart Content Summit Keynote: Interoperability is Paramount

When media and entertainment executives gather Feb. 23 at the Microsoft Technology Center in New York for the Smart Content Summit, they’ll be treated to a day of panels and keynotes tackling recent advancements and best practices in advertising and broadcast interoperability.

And when it comes to interoperability, perhaps nobody knows the subject better than author and lecturer John Palfrey, current head of school at Phillips Academy in Andover, Mass. and former executive director of Harvard’s Berkman Center for Internet and Society. Continue reading


NYC Feb. 23rd Event Focuses on Advertising & Interoperabililty; LA March 9 Event Highlights Data, AI & Metadata

The Media & Entertainment Services Alliances (MESA) 2017 Event Calendar kicks off in late February and early March with two back-to-back, coast-to-coast Smart Content Summits. The association’s February 23rd event at Microsoft Technology Center in New York will focus on recent advancements and best practices in Advertising & Broadcast Interoperability; this will be followed two weeks later by LA’s third-annual Smart Content Summit, focusing on Data, AI and Metadata Madness. Continue reading