Entertainment ID Registry (EIDR)
Will Kreth has been involved in the broadband and digital media revolution for more than two decades and is a strategic advocate for supply chain automation, improved metadata workflows, and digital and media asset management systems. Prior to EIDR, he was at Showtime Networks – where he was Director of Metadata Management, responsible for the implementation of consistent guidelines and best practices for Showtime video metadata, including EIDR registration for all content. Will’s involvement with EIDR goes back to his earlier work as part of the CableLabs unique ID working group. The co-author of two US patents on interactive media, his media/tech career started working for an educational software R&D lab at Apple and co-founding Wired Magazine.