Bringing a concept from idea to reality is difficult. Getting that reality up to proper scale in today’s consumer environment can prove downright daunting.
To share his experiences in doing both successfully, Chris Barton, entrepreneur, founder of Shazam, and former mobile strategist for Google and Dropbox, will take the stage at the March 4 Smart Content Summit in L.A., with the day’s opening keynote “Breaking the Impossible Barrier — Challenges and Lessons in Building to Scale.”
Before the days of smartphones and apps, Barton came up up with the idea for Shazam, allowing people to identify songs by using mobile devices. Getting that idea turned into a commercial product was, well, difficult, with the top minds in signal processing considered this it “impossible” due to background noise. Add the challenges of building a fingerprint database of millions of songs, and launching to users in a world before mobile apps existed, and might say that Shazam’s existence is miraculous.
Barton will share with attendees the challenges he overcame and the lessons he learned along the way, and give the Smart Content audience some ideas on what it takes to bring an original idea to market when everyone says you can’t do it.
The Smart Hollywood Summit is sponsored by Spherex, TapeArk and Seagate, Whip Media Group, EIDR, BeBanjo, and Sony, and produced by the Media & Entertainment Services Alliance (MESA) and the Smart Content Council, which meets regularly to share best practices, evaluate emerging technologies and collaborate to accelerate the pace of transformation in our industry.