Alex von Krogh,
Whip Media Group
Alex von Krogh serves as Vice President for Whip Media Group, a global data analytics company that leverages its unique data to help the entertainment industry increase the value of their content. Prior to joining Whip, Alex spent ten years at Nielsen, most recently serving as Director of Business Development for the Non-Traditional Group in Nielsen’s Watch organization. During his tenure, he managed Nielsen’s relationship with companies focused on talent, branded integration, licensing, and marketing to help integrate Nielsen data into their core businesses. Before Nielsen, Alex held leadership positions at Telephia, taking the company from a startup to an established company positioned as the industry standard in mobile measurement. Telephia was acquired by Nielsen in 2007. A Stanford University alum, he currently resides in Los Angeles.