Event Schedule:
8:00 a.m.: Registration Opens
9:00 a.m.: General Sessions
10:40 a.m.: Networking Break
12 p.m.: Networking Reception
——————————————————————————————————-
9 – 9:05 a.m.
Opening Remarks
Guy Finley, Executive Director, MESA
Christy King, Strategic Consultant, MESA and Conference Chair
9:05 – 9:10 a.m.
Welcome Remarks
Andrew Jablonski, Vice President, East Coast and International Sales, Cast & Crew Entertainment Services
9:10 – 9:40 a.m.
KEYNOTE: Integrate or Dis-Integrate! – Why Interoperability is the Foundation of Your Data-Inspired Media Supply Chain
As we all boldly go towards a future of programmatic everything, anticipatory media placement and an ad-supported Internet of Things, the inconvenient truth is our industry data infrastructure simply isn’t ready. Without aggressive adoption of standardized metadata across the media, agencies and brand owners, we are headed toward “digital global warming.” Come hear why your master data is the most important asset you have to scale your business future and take home some pointers to help get your C-level leadership on board.
Scott Taylor, Market Development & Strategy Leader, Dun & Bradstreet Master Data
9:40 – 10:10 a.m.
Interoperability in Cross-Platform Advertising: Are the Silos Down?
Dynamic Ad Insertion (DAI) is a here to stay, and the technologies and methods are converging across platforms. The panel will look at DAI, the role interoperable systems play, discuss if indeed the content silos are breaking down, and if the ecosystem is ready to support it.
Moderator:
Harold Geller, Chief Growth Officer, Ad-ID
Panelists:
Alanna Gombert, Senior Vice President, Technology & Ad Operations, IAB Technology Lab
Chris Pizzurro, Head of Business Development, Sales & Marketing, Canoe Ventures
Gregory M. Smith, Chief Marketing Officer, The TEAM Technologies
10:10 – 10:30 a.m.
Data Interoperability and New Media
How can traditional media companies maximize their audiences among viewers who have migrated to the always-on, streaming mode of life? What’s the operational path to the most delightful user experience on your network? How can you most efficiently transition to the highest value advanced advertising platform? To which data and optimization sources will you want access machine to machine? How can you get the most leverage out of your own first party data? This session looks at companies and individuals who have taken steps toward making new media advertising and content recommendation concepts a reality across a variety of distribution platforms.
Bill Harvey, Founder, Research Measurement Technologies
10:30 – 10:40 a.m.
Trends and Highlights in Interop and Beyond
This session looks at marketplace perspectives on IT and interoperability. First, what trends are seen in the Media & Entertainment industry from a technology/software perspective? This overview is followed by case studies of interesting projects that leverage capabilities and strengths of companies moving into the future of interop.
Kurt Smith, Senior Vice President, Head of Communications, Media, Information & Entertainment Services, North America, Virtusa Polaris
10:40 – 11 a.m.
NETWORKING BREAK
11 – 11:30 a.m.
KEYNOTE: Inside the Box – Security’s Impact on Next-Generation Infrastructure
How do successful M&E companies stay on the leading edge of cloud and IT innovations while maintaining a secure work environment across numerous software/hardware/platforms? From firewalls to SDN to converged/hyper-converged switching, next-generation infrastructure is increasingly designed from the ground up to include security as an embedded capability. This HITS Keynote examines how advances in security technology are changing workflows, delivery, global compliance and interoperability demands throughout the enterprise.
Stephen Fridakis, Chief Information Security Officer, HBO
Introduction: Ivana Malcolm, Director, Product Innovation, Cast & Crew Entertainment Services
11:30 a.m. – 12 p.m.
Behind the Scenes of the Media Supply Chain – DAM, MAM & Other Critical Tools
This session reviews interoperable tools and innovations that address content, metadata and the data that encompass them. The impact of content being output to platform specific formats is huge to the consumer. The interoperability of these connected tools have a critical role in getting the content to the right place at the right time. The experts will explore how can these tools can increase workflow efficiency in proliferating content globally? How do providers and platforms work together, seamlessly handling innumerable assets?
Moderator:
Mary Yurkovic, Director, Smart Content Council
Panelists:
Felix Cisneros, Managing Principal, Olive Bridge Media
Michael Jeffrey, Vice President, Client Engagement and Partnerships, TiVo
Edward Zhang, Innovation Director, Interactive Technology, Colangelo Synergy Marketing
12 p.m.
Closing Remarks
Christy King, Strategic Consultant, MESA and Conference Chair
Networking Reception
