Experts Tackle Advantages of VAST 4.0
If you need an idea of how important the Video Ad Serving Template (VAST) — the Interactive Advertising Bureau’s (IAB) standard for structuring ad tags for moving ads to video ... More
Proposed Day-and-Date VOD Service Gains A-list Backers
By Paul Sweeting Hollywood producers and directors have traditionally been protective of the theater-going experience, regarding the big screen as the native and natural venue f... More
G2M Digital: Getting Start-Ups Started
G2M (“Go 2 Market” Digital) came via a simple idea from president Stephen Brooks: being a start-up in the media and entertainment space can be nearly impossible, with major stu... More
Pay-TV Operators Eye Mobile Video To Reduce Subscriber Costs
AT&T officials offered some pretty eye-popping numbers this week on the impact of the DirecTV acquisition on the bottom line. Speaking at the Goldman Sachs Communicopia conference ... More
MediaSilo: Piracy Doesn’t Have to be a Cost of Doing Business
By Chris Tribbey The origin story of Boston-based MediaSilo goes like this: In 2007, the company’s founder Kai Pradel (then-owner of a local video production agency) spent mor... More
Adobe: TV Everywhere May Finally Be Getting Somewhere
By Chris Tribbey In the past TV Everywhere has been assailed as difficult to access and poorly marketed to consumers. But according to Adobe’s fourth quarter 2015 “ Digital... More
Smart Content: It’s All About the Data
Media content today is about more than pictures and sound. It’s also about the embedded intelligence that orchestrates the movements of those pictures and sounds as they travel t... More
PwC: Cord Cutting to Pick Up in 2016
By Chris Tribbey Today, nearly 80% of Americans still subscribe to some sort of traditional pay TV service. But the increasing availability of digital alternatives to cable and sa... More
EU Copyright Reform Plans Due Dec. 9th
By Paul Sweeting We now have a date for when the first pieces of the European Union's long-range plan to create a single EU-wide market for digital goods and services will begin t... More
GrayMeta: Metadata is King
From the start, GrayMeta has had a singular focus: help media and entertainment companies get the most out of their metadata. The company’s solutions allow companies to capture ... More
European Commission Readies New Rules for Digital Content
The European Union is poised to take a major step toward its long-sought goal of creating a single market for digital goods and services across the entire 28-member bloc. A leaked ... More
AES Panel Advocates Standardizing Metadata
A uniform global metadata standard that provides all the critical details of everyone who participated in a recording will alleviate lapses in the present system, concurred a well-... More
