Technology

Bayern Munich’s Digital 4.0 Project Could Revolutionize How Clubs Engage with Fans (The Drum)

The ambitious project, dubbed ‘Digital 4.0’, is designed to give the Bundesliga champions greater control and flexibility of what content they produce as well as enabling them ... More

IBM’s Watson Provides Brainpower to Turner (B&C)

Turner Broadcasting said it is using IBM’s Watson platform to help its advanced ad sales efforts. Watson’s last connection to TV was winning Jeopardy! Turner also said it will ... More

HPE Targets Exploding Mobile App Market with AppPulse Active (CMS Wire)

Keeping tabs on mobile app performance can feel like running a submarine. There’s a ton of dials to keep your eyes on, and all of them are monitoring mission-critical systems. If... More

Why 2016 is the Year the Connected Stadium Got Real (Information Age)

Stadium Wi-Fi and digital engagement are set to revolutionise the on-site fan experience, and provide a solid technical foundation to drive new avenues of revenue. But a massive hu... More

How (and Where) Artificial Intelligence Is Making Its Mark in Media (HPE Matter)

Over the last several years, artificial intelligence (AI) has shifted from being an esoteric branch of computer science to an everyday technology that most of us carry in a pocket ... More

Hear Buds: Audio Augmented Reality set for Splashy Coachella Debut (Smashd)

It works like this: The wireless earbuds, about the diameter of dimes and thick as chocolate-peanut butter cups, connect to your smart phone and can customize hearing in real time ... More

Ad-Block Panic: Should Digital Media Banish The Blockers – Or Learn From Them? (IBT)

The picture from the consumer's side is clear: Visiting a news website these days often involves an exasperating struggle to fend off the advertising that supports it. Innocent use... More

How Mashable is Using Artificial Intelligence to Shape Stories (The Drum)

From New Look to Google, artificial intelligence is increasingly featuring in the plans of forward-thinking brands, and according to new media darlings Mashable, AI should now be i... More

How Your Smartphone Knows You’re Binge-Watching “Narcos” (HPE Matter)

Unleashed by mobile connectivity and cloud technology, Audio content recognition (ACR) companies are now applying the technology not only to music but also to live events, retail s... More

AMC Deploys NexGuard Forensic Watermarking to Fight Piracy (Variety)

AMC Networks has adopted new technology aimed at preventing shows like “The Walking Dead” from being consumed by hordes of Internet pirates before they air on TV. The cable pro... More

MWC 2016: Akamai Launches Predictive Content Delivery (Rapid TV News)

Akamai Technologies has announced the commercial availability of its predictive content delivery solutions, intended to help solve mobile video quality challenges. The leading cont... More

Why CMOs And CIOs Are This Year’s New ‘It’ Couple (CMO)

Traditionally, we think of CMOs handling customers and CIOs tackling tech. But in the age of the data-driven customer, those lines are not so sharply delineated. For businesses acr... More

And the Crowd Goes Wild: To Draw a New Generation of Fans, Stadiums Get Smart (HPE Matter)

To adapt, arena operators started at the level of IT and communications infrastructure. Wi-Fi and 4G technologies were once viewed as novelties. Today, they’re basic requirements... More

Who Will Build the Music Industry’s Global Rights Database? (MBW)

The failure of the Global Repertoire Database (GRD) has left many people scratching their heads, wondering how such a huge problem can ever be solved. Optimists such as Benji Roger... More

IBM Bets Big On Blockchain, The Bitcoin Technology That Could Revolutionize Business (IBT)

IBM will announce its plans for developing blockchain, the distributed ledger technology underpinning bitcoin, on Tuesday, according to a report by the Wall Street Journal, as the ... More

How Barneys is Digitizing its New York City Flagship Store (Digiday)

Barneys is launching an iBeacon platform with its mobile app that will alert users when new content is uploaded, as well as help customers navigate the store. Beginning today, when... More

Google Announces Partnership To Bring Visual Recognition To Smartphones (MBTMag)

In the near future, Google believes that smartphones will be equipped with the technology needed to recognize faces and objects entirely on their own. The tech giant last week anno... More

Podcasts Try Dynamic Ad Insertion (AdExchanger)

Is dynamic ad insertion finally coming to podcasting? New audience measurement guidelines released Thursday by a collection of public radio companies address one of the big concern... More

More Beacons, Now Coordinated With In-Lobby Video Screens, Invade Movie Theaters (ML)

Near each screen will be a beacon transmitting its location identifier. That location ID will be picked up by those theater patrons in the lobby who have a supported app installed,... More

How PayPal Fights Fraud with Predictive Data Analysis (TechTarget)

To identify potential cases of fraud, Wang's team analyzes historical payment data to identify features that may indicate an attempted scam. Things like what type of device the req... More