Strategy

Google Tests Feature That Lets Media Companies, Marketers Publish Directly to Search Results (WSJ)

Google is experimenting with a new feature that allows marketers, media companies, politicians and other organizations publish content directly to Google and have it appear instant... More

Teradata Marketing Applications Business Sold for $90M (CMO)

Teradata has found a private equity buyer to purchase its marketing applications business firm for US$90 million in cash. The enterprise software vendor announced it had entered a ... More

Protecting Intellectual Property in the Era of Big Data (SmartData Collective)

Big data is an invaluable tool for forward-thinking companies. As businesses move to improve their operating efficiency and tie key performance indicators to real-world results, in... More

Defying Gravity: How MTV Uses Machine-Learning Algorithms so its Promos will Reach more Viewers in a Fragmenting Audience (B&C)

Network television is at risk of getting caught in a vicious cycle. As the audience fragments in a million different directions, smaller subsets of that audience see promos for new... More

Instagram May Change Your Feed, Personalizing It With an Algorithm (NY Times)

The photo-sharing service plans to begin testing an algorithm-based personalized feed for users, similar to one already used by its parent company, Facebook. That means it would sh... More

Combating TV Piracy: How NexGuard is Helping AMC Prevent Illegal Leaks (The Drum)

The television industry is facing a new wave of piracy as streaming platforms grow and high quality video content becomes more available on the web. Whether a TV pirate streams unl... More

Capgemini Bolsters Innovation Strategy with New Initiatives (eWeek)

Capgemini has opened a global network of nine innovation spaces, known as Applied Innovation Exchanges, where organizations are able to immerse themselves in the understanding, exp... More

LinkedIn Debuts New Targeting Feature for Marketers (AdAge)

Nearly three weeks after shutting down its ad network, LinkedIn on Tuesday introduced a service letting marketers run targeted campaigns on a large scale, capable of targeting peop... More

Netflix Knows Exactly How Long You’ll Look for Something to Watch Before Giving Up (Quartz)

Netflix knows that the average subscriber spends a mere 60 to 90 seconds scanning movies and TV shows on the platform before giving up, according to a recent report by Netflix’s ... More

How TV (And Video) Influences Search Behavior (SEL)

Consumers don’t know how to be entertained by only one thing at a time anymore. We’re constant consumers of content, and that’s made it harder for marketers and advertisers. ... More

How Personalization Made Email Marketing Cool Again (DMB)

Sophisticated technology has helped email marketing evolve by giving more people access to email in a multitude of places at any time of day. Think about your first email experienc... More

Partnerships And Interoperability Matter Most In Cloud-Mobile World (TechCrunch)

Once upon a time, companies built huge proprietary systems to track their customer information, content, accounting, business intelligence and every other business function you can... More

What Happens If Hyperlinks Get Copyright Protection In Europe? (Forbes)

Another storm appears to be brewing in Europe that will impact the ability of many U.S. businesses to freely operate there. According to a leaked draft European Commission Communic... More

If the Future of TV Is Apps, Who’s Going to Be the TV Guide of the Future? Ask Siri. (Recode)

HBO and Netflix and ESPN all know what I watch when I use their services. Depending on how sophisticated they are, they might be able to recommend stuff for me to see, based on wha... More

4 Ways Data Analytics Can Improve The Game Day Experience (SportTechie)

As advancements in mobile, Wi-Fi and analytics continue to thrive, so do the heightened expectations of fans. When people arrive at their destination, they don’t care about the d... More

Virtucom Group Partners with Riversand to Provide Content Solutions (PRW)

Riversand Technologies, a worldwide provider of Master Data Management (MDM),Product Information Management (PIM) and Data Quality solutions, today announced that Virtucom Group, a... More

Using Site Search Visitor Intelligence to Acquire New Customers (Digital Marketing Blog)

Site search occupies a unique position in the hierarchy of corporate digital marketing strategies. It holds that position because of the quality of first-party visitor intelligence... More

How YouTube Is Reprogramming Video and Increasing Watch Time (AdAge)

But the redesign of YouTube's mobile site and apps may be just as important as any of that other work. In an effort to get people more quickly to the videos they want to watch, You... More

Spotify’s ‘Found Them First’ Puts a New Spin on Discovery Bragging Rights (Billboard)

Do you listen to bands before they're famous? Are you a tastemaker? Spotify now has an online tool for the earliest of adopters. Found Them First is a microsite that lets Spotify u... More

The Power of Analytics : Solving Problems Beyond Finding Insights (Dataconomy)

Emerging technological breakthroughs enter our consciousness promising a bright future, but more often than not they follow Gartner’s well plotted hype cycle – from the peak of... More