Strategy

Let’s face it, industry-wide transformation is no novel feat for a sector known to constantly reinvent itself in the face of technological innovation. The ad tech industry, and t... More

Genpact has unveiled an industry-first playbook: FMOps – The Generative AI Imperative for Production. The playbook, which focuses on Foundation Model Operations (FMOps), provides... More

As national advertisers and agencies map out their 2024 media plans, Nielsen presented a deep dive on network radio for its clients on the buy and sell sides Wednesday. Using the m... More

Managing tons of media files can be tricky. Media needs to be stored in an organized, accessible way so you can grab the asset you need quickly without having to jump through multi... More

To navigate this fast-changing landscape, media leaders need to understand where to selectively deploy gen AI to maximise its acceptance and impact. They should analyse the entire ... More

As we reflect on the trajectory of artificial intelligence—especially the transformative power of generative AI in 2023—it’s clear that the past year has been nothing short o... More

Most consumers can tap into an unlimited range of video content choices covering every interest. But with easy access to almost every eyeball on the planet, how do video providers ... More

The race for businesses to embrace generative AI is on. IT leaders can stay ahead by avoiding these potential pitfalls.... More

The first project the NHL delivered in collaboration with SAP was transforming NHL stats on NHL.com – creating a definitive destination for hockey analytics. Last season alone, m... More

Today, the winning strategy for the world’s most successful brands is “experience-led growth,” where companies deliberately create highly relevant, personalised experiences t... More

Web3 could offer a new model for creative work. By offering new tools to earn and own assets, build wealth, and wrestle back control from powerful platforms and intermediaries, it ... More

In the latest edition of The Amp Podcast, we discuss all things theatrical, and content monetisation. What is the current state of the global theatrical market in the wake of the C... More

We talked again with Patrick Lambe, this time focused on his new book, Principles of Knowledge Auditing: Foundations for Knowledge Management Implementation. We discussed knowledge... More

Jonghyun Oh, Managing Director of ZOO Digital in Korea, explores the rapid rise of the Korean content market and how the localisation industry can enhance its global success.... More

As a movie theater owner, you know that an outstanding cinematic experience is at the very heart of your theater’s success. But in a digital era where exhibitors now compete with... More

Looking at dominant digital mediums in 2023, honing in on Gaming and Streaming seems inevitable, and comparing the two is becoming essential. Notably, gamers entwine themselves wit... More

Savvy creators and marketers know that by combining technology and creativity, you can achieve faster and better. That’s when things start getting to the next level. ... More

Since its inception 10 years ago, AWS Activate has provided $6 billion in credits to start-ups around the globe, to help them build their solutions in the cloud. As of today, more ... More

This convergence isn't just industry buzz – it’s a promising frontier in the digital world. Here's a closer look at how these technologies can collaborate to re-shape our onlin... More

Gen AI has captured the attention of companies worldwide with speed and force, and, in turn, has significant implications for business operations, models, products, and services. A... More