Strategy

 

DXC Technology Utilizes Adobe Experience Platform to Deliver Hyper-Personalization (CIO)

For IT services and solutions company DXC Technology, using Adobe Experience Platform provided the foundation for improving the efficiency of its website and overall CX. For exampl... More

Irdeto’s Jim Phillipoff Talks Smart Home Security (Digital TV Europe)

Jim Phillipoff, Head of Business Development, Media & Entertainment, Irdeto, discusses the security threats around smart home technology and opportunities for service providers.... More

Vistex to Power Rights Management for Insight TV, Vulcan (MESA)

Vistex has announced that new customers Insight TV and Vulcan have selected cpRights, its disruptive, cloud-based contract and royalties management app. The chosen software has add... More

5 Adtech Predictions for 2020 (CMO)

The market for advertising technology is expected to record exponential growth between now and 2023. But predicting how the landscape will truly shake out, especially given shiftin... More

Facebook Watch and the Emotion-Harvesting Future of Television (Wired)

The social media giant never really disappears while you’re attempting to kick back and relax and, well, watch. Facebook Watch shows are intertwined with the platform. Facebook i... More

How Can Humans and AI Collaborate to Manage the Explosion of Music Data? (Synctank)

One of the platforms designed to cope with this is Exactuals, a payments company that works with labels, publishers and creatives to streamline metadata processes to ensure the rig... More

Why Marketers Should Embrace Digital Audio Now (Media Village)

Digital audio is no shiny object. Listeners' passion for it is one reason savvy brands are incorporating it in their media mix. In today's cluttered media environment, where consum... More

Why We Need a UPC Code for Ads (Ad Exchanger)

Fifteen years ago, ad tech was a manual affair. Piecing together ad serving was such a headache. While that headache may have virtually disappeared, the growth in ad servers, deman... More

Facial Recognition Technologies: Time to Face the Music? (CPO)

Authorities could consider a stricter approach to the use of facial recognition technologies.... More

Will 5G be the Catalyst for the Next Generation of CX? (CMO)

The expansion of mobile networks using 5G connectivity is expected to be the catalyst for a great leap in connected user experiences, both online and in-store. Besides accommodatin... More

How Amazon Web Services is Powering Digital India and the Government’s Smart Cities Plan (Inc 42)

Amazon Web Services is working with various government initiatives in India such as the government’s common service centres (CSCs) under the Digital India initiative, Skill India... More

Artificial Intelligence: Why It’s Essential for Digital Platforms (Forbes)

Companies widely recognize the potential power of AI. They instinctively understand that it feels like we’re on the cusp of something that will change our lives and our businesse... More

Why Creatives Go Rogue (Nuxeo Blog)

A friend of mine still loves to tell the story of a college roommate who organized his massive CD collection by the artist’s name. She didn’t hear Sympathy for the Devil for a ... More

Online Gaming Will be a Goldmine for Affiliate Marketing (VentureBeat)

The game industry is booming, expected to make $152B worldwide in 2019. Applying affiliate marketing to the video game industry doesn’t work the same way as in other e-commerce s... More

Want Innovation? Elevate Design and Engineering (Techonomy)

We live in an exciting time, when digital products and services are transforming industries, business models and jobs. There’s the uber-ization of everything from home automation... More

A Preview of Media Content Creation in 2030 (DXC Technology Blog)

Great stories have always been popular, but today’s demand for engaging, original content is unprecedented. Content consumption in all forms has grown dramatically over the last ... More

Veritone’s Chris Ricciuti Talks AI, Smart Technologies (AI Authority)

"There are so many possibilities, and AI is truly positioned to shape our future. But as AI advances, both in terms of its capabilities, as well as in its adoption, society as a wh... More

AI for Research: How Machines Can Guide R&D (Tech HQ)

What if our inventions start inventing things? What if we imbue our curiosity into programs that seek out hidden patterns and truths? It’s a powerful idea. But there are countles... More

How Adobe Turns Cutting-Edge Research Into Everyday Features (Fast Company)

The creative tools kingpin’s researchers get to dream big—but they’re responsible for ensuring that tools like Photoshop never feel like yesterday’s news.... More

The Future of Customer Experiences (Adobe Blog)

Adobe CTO Abhay Parasnis discusses how AR, VR, AI and voice will raise the bar for customer experiences.... More

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