Strategy

The tech industry is likely to suffer from a period of stagnant innovation due to the ongoing pandemic. Numerous conferences have been cancelled, business trips halted and supply c... More

When a crisis strikes, it's not the strongest nor the most intelligent species that survives; instead, it's those that are most able to adapt. DigitalOps – built on flexible and ... More

SAP and Goldman Sachs have joined forces to make it easier for companies to do business with the millions of suppliers worldwide on Ariba Network, where more than $3.2 trillion in ... More

If there’s one thing that’s bountiful in 2020, it’s video content. The streaming wars are raging, with services churning out enough programming for a lifetime. Meanwhile, so... More

Bundesliga International CEO Robert Klein and AWS MD Klaus Bürg explain how Amazon's cloud infrastructure and AI technology will create more data-led experiences for fans of Germa... More

Veritone announced the expansion of its content classification capabilities to support IAB Tech Lab Content Taxonomy-compliant metadata output via aiWARE APIs. The new offering wil... More

In many cases, the data required for AI systems often includes copyrighted content. This process—usually referred to as “machine learning”— raises a fundamental intellectua... More

As artificial intelligence sneaks its way into all corners of life—driving, finance, chatbots—everyday video will become ripe for an upgrade.... More

As modern enterprises evolve, capitalizing on breakthroughs in IoT, AI, robotics and blockchain to create new opportunities, the most successful among them are increasingly being b... More

Early in this new decade, it’s no surprise that digital transformation in parallel with innovation and disruption remains a red-hot issue keeping CEOs around the globe awake at n... More

Having the right mindset is half the battle with successfully building AI into the organization. This means looking beyond traditional, cold ROI measures, and looking at the ways A... More

As we enter the next phase of the experience economy, those that consider experience the North Star of digital transformation will thrive. Others risk becoming obsolete. Whatever i... More

Energy company RWE is working with Microsoft partner Avanade to implement a new Microsoft Azure-based infrastructure and Office 365. The new system aims to help the firm compete in... More

As the television ecosystem continues to explode in complexity and viewer choice, here are three ways advertisers can stay a step ahead.... More

Voice search has steadily been putting a new customer-facing channel on the map for marketers.... More

DXC Technology cited digital twins as a business imperative for the next evolution of digital enterprises. Digital twins take advantage of the vast amounts of data from connected d... More

Netflix said that it has changed its benchmark for a counting views to whether a user sat through at least two minutes of the content. In its fourth-quarter letter to shareholders,... More

After 20 years, it’s time to say that the old way of managing content simply isn’t working. Customers are dealing with many of the same challenges today that they were dealing ... More

Earlier this month Adobe made a significant pivot in how it offers its huge bundle of marketing and web analytics tools, Experience Manager, opting to offer it on a cloud-native so... More

The internet is far more than a global shopping cart. It is the dominant force shaping contemporary culture and accelerating international cultural exchange. Where is this digitiza... More