Strategy

While this brave new television world offers new opportunities for viewers, media companies and advertisers, it also presents some serious challenges.... More

Winners will offer simple, intuitive and highly personalized experiences.... More

At least a full decade before teasing new music snippets online became Marketing 101, the U.K. band and its label Capitol's ingenious web-heavy strategy propelled Kid A to the top ... More

Salesforce thinks that unprecedented shipping volumes could mean that retailers need to be smart about last-mile delivery plans.... More

The virtual economy has been growing for some time, but under the pandemic it has truly flourished.... More

Salesforce announced Digital 360, bringing together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer enga... More

Nielsen-owned Gracenote is creating new opportunities for video services seeking to leverage popular sports content. With the launch of Gracenote Streaming Sports Catalogs, TV prov... More

As the pandemic has rapidly accelerated a move to remote work — and widespread work-from-home arrangements are predicted to become permanent over the long-haul — some tech comp... More

The future of work is defined by two major trends that are changing workplaces, workforces, and the nature of work in the 2020s. The first trend is the growing adoption of AI and m... More

While ‘hybrid’ is key to understanding the more flexible future of work, it encompasses many possible systems. Hybrid work tends to include more freedom around when to work as ... More

A rise of connected data and devices means more opportunity to leverage technology to improve our communities.... More

As the Internet of Things continues to permeate more areas of modern life, we’ve begun to see the rise of the “smart city.” These urban areas leverage IoT technology like sen... More

Alibaba Cloud has supported Paris 2024 to its latest engagement initiative “Le Club Paris 2024” on club.paris2024.org. The interactive website is the digital gateway for those ... More

IoT is particularly powerful because wearables were already connected to employees before the pandemic. Pro athletes are now used to being monitored for their physical attributes a... More

Effective governance is one of the major factors determining the ultimate success or failure of a DAM initiative. Some less experienced DAM users find applying the principles to re... More

Hulu is launching a “self-service” tool to make it easier for small and medium-sized businesses to buy ads on its service. The new tool lets advertisers buy with a minimum camp... More

Zendesk released the Zendesk Startups CX Benchmark Report, documenting how early-stage startups that invest in customer experience (CX) outperform their peers. The data shows that ... More

The future of the customer experience will be an expression of our deepest instinctive human behaviors—at warp speed and exponential scale—egged on by advances in technology.... More

Contactless and digital-only payments solutions to significantly disrupt traditional card issuers, report claims.... More

Even before pandemic pushed our lives online, our digital moment was crying out for a new, more streamlined, simplified approach to managing this copyright can of worms.... More