Strategy
Sony Pictures Launches 54 FAST Channels Across Europe (DTVE)
The Sony One’s 54 channels will be curated and programmed for local markets in different territories, with content being broadcast primarily in each region’s native language, s... More
Clario Selects Cognizant as Global Strategic Technology Services Provider
The collaboration will help Clario advance its employee and customer offerings in support of its mission to transform lives by generating high-quality evidence for more informed de... More
HTEC Founders on the Never-Ending Pursuit of a Better Future
In one decade, they transitioned from the attic of the Belgrade Business Incubator of Technical Faculties to Silicon Valley in California, where HTEC Group’s headquarters are cur... More
Why Generative AI Isn’t Just About Creating Marketing Content (Forbes)
The tech’s true leap forward may not be in generating customer-facing content at all but in providing tools for marketers to connect with their customers in more meaningful ways.... More
What’s Next for the GenAI Market in 2024? (IW)
With such opportunity, risk, and volatility at play, how should CIOs, IT leaders, and business heads invest in this technology right now?... More
Video Solutions AG Taps Whip Media FASTrack for Content Reporting, Partner Payments
Enterprise software platform and data provider Whip Media and FAST channel and AVOD provider Video Solutions AG have announced a partnership to implement Whip Media FASTrack, the F... More
Beyond Broadcast: New Approaches for Localized Digital Advertising (Synamedia Blog)
Addressable ads have shown to get 20% more active attention and improve recall by 10%. For broadcasters, achieving a granular segmentation can be challenging with their existing de... More
The Case for Centering the Smart TV Experience Around Consumers (Xperi Blog)
Today, more than 50% of US TV viewership is on streaming, according to Comscore, which puts increased importance on the smart TV and the subsequent experience that is delivered via... More
Future of IFEC: Why Creativity Must be at the Heart of Content Curation (Anuvu Blog)
Creative content not only sets airlines apart in a competitive market, but also fosters emotional connections between passengers and airline brands. Without it, onboard content can... More
It’s All In the Adaptation: The Importance of Crafting Believable Dialogue (VSI Blog)
High-quality dubbing is essential when connecting an audience with entertainment content outside their native language. This particularly rings true for English-speaking audiences,... More
DAZN, GeoComply to Pilot New Content Access Control System
GeoComply and DAZN announced a pilot for DAZN to adopt GeoComply’s advanced geolocation solution (GeoComply Core) to augment their Content Access Control systems. DAZN launched G... More
Gen AI and Content: Balancing Risks and Rewards (Cognizant Blog)
Never has the media industry encountered as nuanced a technology as generative AI. On the one hand, the technology offers limitless opportunities to create new products and thrilli... More
Common Sense Media, OpenAI Partner on AI Education
Common Sense Media announced a partnership with OpenAI to help realize the full potential of AI for teens and families and minimize the risks. (more…)... More
Web3 Could Change the Business Model of Creative Work (HBR)
By offering new tools to earn and own assets, build wealth, and wrestle back control from powerful platforms and intermediaries, it has the potential to simplify how creators fund ... More
How Adobe is Managing the AI Copyright Dilemma, with General Counsel Dana Rao (The Verge)
Adobe’s top lawyer discusses the future of copyright, why the Figma acquisition fell through, and why he’s optimistic AI won’t put creatives out of work.... More
AI Ushers in Era of Intelligent CX, Fuels Massive Industry Transformation
Zendesk released its annual Customer Experience Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service w... More
Video Anti-Piracy: Mitigating Unauthorised Access and Token Sharing in OTT Streaming (Verimatrix Blog)
All OTT streaming solutions are vulnerable to malicious attacks. The use of DRM is essential for protecting content, as it ensures that the content is not exposed in the clear and ... More
Navigating the Evolving Landscape of FAST (Red Bee Blog)
As their rise in popularity and reach shape content provider’s distribution models and consumer habits, content discovery has an increasingly relevant role for platform operators... More
Tech Trends Shaping the Future of Advertising (ExchangeWire)
Let’s face it, industry-wide transformation is no novel feat for a sector known to constantly reinvent itself in the face of technological innovation. The ad tech industry, and t... More
Genpact Unveils Industry-First Operating Playbook for Scaling Responsible Generative AI Projects
Genpact has unveiled an industry-first playbook: FMOps – The Generative AI Imperative for Production. The playbook, which focuses on Foundation Model Operations (FMOps), provides... More