Strategy

After a Decade of Digital Disruption, What Can Leaders Expect in the 2020s? (Digitalist)

Early in this new decade, it’s no surprise that digital transformation in parallel with innovation and disruption remains a red-hot issue keeping CEOs around the globe awake at n... More

Forget the ROI: With Artificial Intelligence, Decision-Making Will Never Be the Same (Forbes)

Having the right mindset is half the battle with successfully building AI into the organization. This means looking beyond traditional, cold ROI measures, and looking at the ways A... More

The Experience Economy: Five Ways to Thrive in 2020 (Genpact Blog)

As we enter the next phase of the experience economy, those that consider experience the North Star of digital transformation will thrive. Others risk becoming obsolete. Whatever i... More

RWE Chooses Avanade Tech to Prepare for the Future (The Record)

Energy company RWE is working with Microsoft partner Avanade to implement a new Microsoft Azure-based infrastructure and Office 365. The new system aims to help the firm compete in... More

Connected TV: Three Things Marketers Need to Know (Adobe Blog)

As the television ecosystem continues to explode in complexity and viewer choice, here are three ways advertisers can stay a step ahead.... More

Going Beyond Voice (TechNative)

Voice search has steadily been putting a new customer-facing channel on the map for marketers.... More

DXC Technology Cites Digital Twins as Business Imperative for Enterprises Across Sectors (MESA)

DXC Technology cited digital twins as a business imperative for the next evolution of digital enterprises. Digital twins take advantage of the vast amounts of data from connected d... More

Netflix Cuts Definition of a ‘View’ Down to 2 Minutes (Next TV)

Netflix said that it has changed its benchmark for a counting views to whether a user sat through at least two minutes of the content. In its fourth-quarter letter to shareholders,... More

Nuxeo’s Vision for Content Services in 2020 (Nuxeo Blog)

After 20 years, it’s time to say that the old way of managing content simply isn’t working. Customers are dealing with many of the same challenges today that they were dealing ... More

Q&A: Adobe’s Engineering VP on ‘Experience Manager’ Going Cloud-Native (CBR)

Earlier this month Adobe made a significant pivot in how it offers its huge bundle of marketing and web analytics tools, Experience Manager, opting to offer it on a cloud-native so... More

Digital Culture is Young, Global and Massively Influential (Thrive)

The internet is far more than a global shopping cart. It is the dominant force shaping contemporary culture and accelerating international cultural exchange. Where is this digitiza... More

Netflix: Big Data, Playing a Long Game is Proving a Winning Strategy (Forbes)

Netflix’s use of big data has already been commented on in countless analyses: it is based on the channel’s supremacy, something that the company began to verify when it used t... More

Voice Search Will Mature in 2020 (CMS Wire)

Voice technology today is where mobile technology was 10 years ago. In 2020 we will see it expand across multiple industries. Through the use of conversational technology, voice se... More

Hulu to Debut New Ad Formats in 2020 Focused on Letting Users Make Choices, Transact With Advertisers (TechCrunch)

Hulu is preparing to roll out new forms of advertising this year — one which will allow viewers to have more say in the ads that play, and another that lets the viewer engage wit... More

As IoT Grows, so Does the Importance of ‘Thingonomics’ (Thrive)

The availability of small, inexpensive connected devices is creating rapid growth in the long-predicted internet of things (IoT). What unique challenges does IoT product developmen... More

How Companies Can Mine Online Reviews for Product-Development Gold (Kellogg Insight)

Companies have long relied on market research to determine how customers are using their products and whether they have underlying needs that a new feature might meet. Much of this... More

Hey CMOs, Your Security Team is Your Secret Weapon (Security Intelligence)

When customers leave your business it can crush your revenue, and it’s really difficult to get those customers back. According to a data breach report from the Ponemon Institute ... More

How Sony Protects Rights of Digital Creators Using Blockchain on AWS (Forbes)

Traditional approaches to managing music rights struggle to keep pace. Protecting the rights of creators takes on new urgency. Solutions that simplify royalty tracking and collecti... More

Spotify Wrapped Isn’t Just a Personalized Playlist – It’s an App Download Blitz (Fortune)

Culled from data specific to each listener, Spotify Wrapped is a personalized playlist of the songs each Spotify user has listened to most over the course of the year. The playlist... More

DXC Technology: Five Technology Trends in 2020 Poised to Transform the Future of Work (SCN)

Five technology trends are poised to transform the future of work beginning in 2020, DXC Technology announced as part of an annual forecast. The rapid adoption of emerging technolo... More