Strategy

Top 5 Ways the Universal Ad ID Will Save the Industry (AdAge)

The advertising industry is fascinating in a number of ways. On many fronts, the rate of change and adoption of new technology and data is astoundingly fast. In other ways, there i... More

Five Cities Leading the Smart City Charge (Tech HQ)

By 2050, the UN predicts that 70 percent of the global population will live in urban areas. The influx of citizens moving to cities accelerates urbanization around the world, and m... More

Salesforce Bulks Up AppExchange With Cross-Cloud Solutions (CRN)

Salesforce is bulking up its AppExchange marketplace with many new apps and packages built by partners in line with the company's Customer 360 strategy. A few weeks before the Drea... More

Study Shows Why Brands are Aiming for a Digital-First Identity (TechWireAsia)

Online advertising has proven its ability to promote a brand, but its effectiveness in establishing an impactful brand identity is still being explored. When building a brand, mark... More

The State of AI in Document Management (Adobe Blog)

Virtual and traditional filing cabinets — jam-packed with contracts, vendor agreements, onboarding materials, and other documents — are still stifling productivity, even in 201... More

How Infosys Reimagined the Tennis Experience ([email protected])

Fans access real-time insights on their handheld devices because of the Infosys Tennis Platform, a suite of digital technology tools contextualized to multiple aspects of tennis. T... More

DXC Technology Utilizes Adobe Experience Platform to Deliver Hyper-Personalization (CIO)

For IT services and solutions company DXC Technology, using Adobe Experience Platform provided the foundation for improving the efficiency of its website and overall CX. For exampl... More

Irdeto’s Jim Phillipoff Talks Smart Home Security (Digital TV Europe)

Jim Phillipoff, Head of Business Development, Media & Entertainment, Irdeto, discusses the security threats around smart home technology and opportunities for service providers.... More

Vistex to Power Rights Management for Insight TV, Vulcan (MESA)

Vistex has announced that new customers Insight TV and Vulcan have selected cpRights, its disruptive, cloud-based contract and royalties management app. The chosen software has add... More

5 Adtech Predictions for 2020 (CMO)

The market for advertising technology is expected to record exponential growth between now and 2023. But predicting how the landscape will truly shake out, especially given shiftin... More

Facebook Watch and the Emotion-Harvesting Future of Television (Wired)

The social media giant never really disappears while you’re attempting to kick back and relax and, well, watch. Facebook Watch shows are intertwined with the platform. Facebook i... More

How Can Humans and AI Collaborate to Manage the Explosion of Music Data? (Synctank)

One of the platforms designed to cope with this is Exactuals, a payments company that works with labels, publishers and creatives to streamline metadata processes to ensure the rig... More

Why Marketers Should Embrace Digital Audio Now (Media Village)

Digital audio is no shiny object. Listeners' passion for it is one reason savvy brands are incorporating it in their media mix. In today's cluttered media environment, where consum... More

Why We Need a UPC Code for Ads (Ad Exchanger)

Fifteen years ago, ad tech was a manual affair. Piecing together ad serving was such a headache. While that headache may have virtually disappeared, the growth in ad servers, deman... More

Facial Recognition Technologies: Time to Face the Music? (CPO)

Authorities could consider a stricter approach to the use of facial recognition technologies.... More

Will 5G be the Catalyst for the Next Generation of CX? (CMO)

The expansion of mobile networks using 5G connectivity is expected to be the catalyst for a great leap in connected user experiences, both online and in-store. Besides accommodatin... More

How Amazon Web Services is Powering Digital India and the Government’s Smart Cities Plan (Inc 42)

Amazon Web Services is working with various government initiatives in India such as the government’s common service centres (CSCs) under the Digital India initiative, Skill India... More

Artificial Intelligence: Why It’s Essential for Digital Platforms (Forbes)

Companies widely recognize the potential power of AI. They instinctively understand that it feels like we’re on the cusp of something that will change our lives and our businesse... More

Why Creatives Go Rogue (Nuxeo Blog)

A friend of mine still loves to tell the story of a college roommate who organized his massive CD collection by the artist’s name. She didn’t hear Sympathy for the Devil for a ... More

Online Gaming Will be a Goldmine for Affiliate Marketing (VentureBeat)

The game industry is booming, expected to make $152B worldwide in 2019. Applying affiliate marketing to the video game industry doesn’t work the same way as in other e-commerce s... More