Smart News Headlines

 

How TV Data is Changing the Way We Advertise Across Screens, Mediums (Exchange Wire)

Ben Maughan, TiVo: "While changes across the media ecosystem are inevitably taking place, key components are truly enabling transformational advertisement experiences across platfo... More

Why People Love Spotify’s Annual Wrap-Ups (The Atlantic)

Spotify Wrapped is a masterful coup of free advertising and an impressive display of consumer trust at a moment when our faith in tech companies is historically low. After all, to ... More

Adobe Launches ‘Industry-First’ Government ID Authentication Service (CBR)

Adobe has rolled out a raft of new tools in its Adobe Document Cloud, including an industry-first “government ID authentication” service for financial services customers. The a... More

Supply Chain Analytics – An Insight Into an Emerging Trend (Invenio Blog)

In today’s competitive global market place, excellence in Supply Chains is a key competitive differentiator. Hundreds of turbulent events can trigger volatility in supply markets... More

ANA, 4A’s Call for Widespread Use of VAST 4.1, Ad-ID (Media Post)

The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) today will begin pushing the industry for widespread adoption of Ad-ID a... More

6 Key Trends in Enterprise Mobility (MicroStrategy Blog)

Ventana Research asserts that by 2021, only 50% of organizations will have transformed their business processes to be more intelligent and automated by embracing digital technology... More

Microsoft Puts More Brain-Power Into Machine Learning for Azure Cloud (Forbes)

The discussion has been open for a while now. We know we want Machine Learning (ML) to be able to drive the Artificial Intelligence (AI) and smart automation that we demand in tomo... More

A DAM Holiday Wish (CMS Wire)

Customer experience must be about listening, learning and responding to your clients. Anything less is worthy of the “naughty list.” Communicating with your customers will neve... More

5 Reasons AI is Always in Style (Adobe Blog)

Imagine walking into your favorite clothing store, ready to buy a new outfit. Rather than combing the shelves, digging through the clearance section, you walk up to a computer — ... More

Featured Jobs: MicroStrategy; Grimm; Google Cloud

Architect, Data Engine and Big Data — Washington, DC — MicroStrategy Software/Web Developer — Sterling, VA — Grimm Director, IoT Security — Sunnyvale, CA — Google Cl... More

Infosys: Data Analytics Helps Firms Enhance Customer Experiences, Ease Risk (Business Standard)

Data analytics is becoming core to adopting digital technologies for enterprises to enhance their customer experiences and mitigate risk, said software major Infosys in a research ... More

Harvard Business Review Study: Most Organizations Aren’t Prepared for a Data-Driven Future (MicroStrategy Blog)

To survive in today’s hyper-competitive environment, businesses need actionable customer insights, faster product innovation, and disruptive business models. The key for those ra... More

10 Ways a Digital Asset Management Solution Can Drive Business Value (Adobe Blog)

Value 4: Drives ROI. A DAM drives revenue, trims unnecessary costs, encourages collaboration across silos, and boosts the efficiency and productivity of workflows – all of which ... More

WideOrbit Integrates Ad-ID to Simplify Communications Between Networks and Ad Buyers (SCN)

WideOrbit is making it easier for national cable networks to collaborate with ad buyers, track campaigns, and generate insights from metadata embedded in advertising assets. The co... More

Inside the Voice Assistant ‘Revolution’ (Recode)

As the holiday shopping season approaches, voice-powered smart speakers are again expected to be big sellers, adding to the approximately one-quarter to one-third of the U.S. popul... More

UROS Joins with Tata Communications to Accelerate IoT, Smart City Projects (SCN)

UROS Group is collaborating with Tata Communications to support the deployment of IoT and Smart City solutions across large commercial and public sector organisations globally. Thi... More

5G, AI Promise to Make Our Smartphones Smart (Techonomy)

The advent of 5G cellular technology looming on the near horizon promises to open up a slew of new lanes on the information superhighway, reducing or even eliminating traffic jams,... More

Abbey Road Studios Uses AI to Explore Music’s Future (The Record)

Abbey Road Studios is using artificial intelligence (AI) to explore the future of music. As part of its Abbey Road RED incubator programme, the London-based music studio has held i... More

The Kinds of Data Scientist (HBR)

In 2012, HBR dubbed data scientist “the sexiest job of the 21st century”. It is also, arguably, the vaguest. To hire the right people for the right roles, it’s important to d... More

6 Predictions for the Future of Analytics (IM)

1. Deliberate data-culture initiatives. Companies articulate openly their need to shift their organizations culture to become more data-inspired in decision-making related to strat... More

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