Measurement

It’s hard to remember you’re in the content business when you’re busy creating a process around the very content you are trying to produce. Is the title compelling, does it ... More

Comparison is an integral part of data analysis. Effective marketers compare changes to their data over time (i.e. how campaigns progress or customer sentiment evolves) and they co... More

Viewability is more important in digital marketing than ever before. But why? A large percentage of marketers still judge the effectiveness of their advertising campaigns by tracki... More

Media measurement company comScore introduced a new product that measures content consumption across all digital platforms and TV in a single metric. The product, Xmedia, is now wi... More

Rovi Corporation hasintroduced new industry first features to its Rovi Conversation Services to deliver more personalised entertainment discovery experiences to consumers. With the... More

When advertisers truly want to target a specific audience, they shouldn’t only think about what consumers do online. They should think of where they go in the world, and how this... More

The industry needs people-based multiplatform measurement because reach and frequency are still the critical fundamentals for brand advertisers, who want to know how their multi-pl... More

The mechanism of attributing customer’s purchase to a creative idea is, at best, different each time. At worst, it’s unknown. The ad industry has struggled with the idea since ... More

Click-based measurement can’t capture cross-device conversion paths. You may think your advertising campaign has reached three separate people when actually it’s the same perso... More

The Nielsen ratings company is measuring Netflix watching to inform entertainment studios which of their shows are most popular on Netflix, according to The Wall Street Journal. Ni... More

Entertainment industry researcher Rentrak has formed an alliance with online ticket seller MovieTickets.com to co-develop data products for the movie and TV industries. Under the p... More

If video killed the radio star, data could well determine the next stars of the music industry. A string of new apps and platforms are using algorithms – as well as virtual curre... More

If you thought mobile advertising was hard to measure, Nielsen reckons over-the-top TV and video services is much harder – so it aims to integrate its ad measurement systems with... More

CBS took a break from showcasing its upcoming fall shows on Monday to the nation’s television critics in Beverly Hills to poke holes in what it described as the “myths” surro... More

Viewability is going to transform how digital is bought and sold. As publishers focus on maximizing revenue, user experience has all too often been ignored in favor of more ads on ... More

Conventional wisdom and recent history suggest that targeting trumps context. But what if this is based on a false success metric? One of programmatic TV’s primary strengths may ... More

In a recent research report, top media and telecom analyst Tom Eagan of Telsey Advisory Group laid out the case for 2016 as the Year of Measurement, and it seems as if the pieces a... More

Amidst an industry battered by changing viewer behaviors like time-shifting and emerging distribution models like OTT, television has found a way to hammer home its primacy as the ... More

Crackle is experiencing a boost in upfront dollars by promising to provide viewability data to advertisers. GroupM is "substantially" growing its current business with Sony's onlin... More

As advertisers apply more data to their television buys, how will old measurement standards meet their needs? The idea ignited a debate during a panel on the state of TV at AOL’s... More