Measurement

As their rise in popularity and reach shape content provider’s distribution models and consumer habits, content discovery has an increasingly relevant role for platform operators... More

LG Ad Solutions is providing Nielsen with ACR data for both linear and CTV measurement, providing greater stability for Nielsen National TV audience estimates. Nielsen is also rece... More

New measurement tool completes completes Verizon’s audience analytics suite of TV planning, activation, and reporting tools.... More

New partnership with NAGRA enables protection of online screening platforms for virtual cinema through advanced forensic watermarking and multi-DRM solutions. (more…)... More

How do you measure the financial success of a movie in the streaming era?... More

Effective governance is one of the major factors determining the ultimate success or failure of a DAM initiative. Some less experienced DAM users find applying the principles to re... More

Netflix said that it has changed its benchmark for a counting views to whether a user sat through at least two minutes of the content. In its fourth-quarter letter to shareholders,... More

Cloud computing can make these sorts of outages a thing of the past. Customers appreciate websites and apps that work quickly and allow them to achieve their objectives, and using ... More

Fifteen years ago, ad tech was a manual affair. Piecing together ad serving was such a headache. While that headache may have virtually disappeared, the growth in ad servers, deman... More

If your media operation has bought into the concept of leading-edge digital asset management (DAM) tools, congratulations! Armed with a cloud-native and AI-driven DAM, you’re poi... More

Business platforms now set new standards in elevating the customer experience by leveraging first-party data to overcome bias and the limitations of consumer research. Therefore, b... More

Similar to digital media and now television, radio is developing its own data-driven solutions to meet the needs of advertisers. Podcasting has become among the fastest growing ad ... More

Vistex will unveil the first and only cross-divisional solution for managing media, brand licensing, music and all aspects of intellectual property rights and royalties during the ... More

Luxoft has partnered with R3, an enterprise blockchain software firm. Luxoft will lead the integration of identity management applications on Corda, R3’s open source blockchain p... More

Oracle isn’t trying to challenge Google Maps for GPS superiority, but on June 13 it did make available something called an Internet Intelligence Map—an item Google hasn’t sho... More

Microsoft wants to make finding just the right image online less of a crapshoot by using deep learning to help its Bing Image Search engine return more relevant results to users. D... More

TV measurement is going through big changes, according to a new whitepaper from TiVo. After years of audience estimates being based on small samples or panels of viewer, big dat... More

Oracle's Moat, a SaaS analytics measurement provider for marketers and publishers that is part of the Oracle Data Cloud, today announced it has been selected to measure viewability... More

Oracle plans to launch in June an “Internet Weather Map” aimed at helping businesses better anticipate latency issues and outages caused by storms, earthquakes, state interven... More

For years, studios have operated with only a vague understanding of who’s buying tickets to their films even as their leadership has publicly claimed to have an indelible connect... More