Measurement

Luxoft Partners with R3, Integrates Identity Management Applications on Corda (MESA)

Luxoft has partnered with R3, an enterprise blockchain software firm. Luxoft will lead the integration of identity management applications on Corda, R3’s open source blockchain p... More

Oracle Launches Intelligence Map for Close Look at Internet (eWeek)

Oracle isn’t trying to challenge Google Maps for GPS superiority, but on June 13 it did make available something called an Internet Intelligence Map—an item Google hasn’t sho... More

Microsoft Invests in Deep Learning to Improve Image Search Results (eWeek)

Microsoft wants to make finding just the right image online less of a crapshoot by using deep learning to help its Bing Image Search engine return more relevant results to users. D... More

TiVo Report Sees New TV Data Shaking Up Measurement (B&C)

TV measurement is going through big changes, according to a new whitepaper from TiVo. After years of audience estimates being based on small samples or panels of viewer, big dat... More

Oracle’s Moat Selected by LinkedIn as Video Viewability Partner (SCN)

Oracle's Moat, a SaaS analytics measurement provider for marketers and publishers that is part of the Oracle Data Cloud, today announced it has been selected to measure viewability... More

Oracle to Launch Internet ‘Weather Map’ (WSJ)

Oracle plans to launch in June an “Internet Weather Map” aimed at helping businesses better anticipate latency issues and outages caused by storms, earthquakes, state interven... More

How Mobile Phones Are Giving Hollywood a Better Understanding of Its Audiences (Variety)

For years, studios have operated with only a vague understanding of who’s buying tickets to their films even as their leadership has publicly claimed to have an indelible connect... More

Broadpeak Integrates NAGRA NexGuard Watermarking to Combat Video Streaming Piracy (SCN)

Broadpeak announced the integration of NAGRA NexGuard watermarking on Broadpeak's BkS400 caching server to protect live and VOD content on every screen, providing a session-based w... More

Microsoft, SAP, Oracle Join Cloud-Industry Obsession Over New Performance Metric (Forbes)

The clearest and most-unequivocal proof that the enterprise-cloud business has grown up and is fully ready for industrial-strength deployments is the recent pledges from top execut... More

Why ACR Data is Poised to Become the Future of TV Measurement (Forbes)

ACR (Automatic Content Recognition) data from smart TVs may be one of the most revolutionary ways for networks and advertisers to measure viewing habits. It’s also one of the lea... More

Olympics Voice Traffic More Than Doubled on Comcast’s X1 Set-Top (Variety)

One of the winners of the 2018 Winter Olympics is voice control, if new data from Comcast is any indication: The cable TV operator has seen voice queries more than double for Pyeon... More

Ad-ID Celebrates 15th Anniversary (Ad-ID Blog)

In 2003, when Ad-ID launched, the Association of National Advertisers (ANA) was quoted in the Jack Myers Media Business Report as saying, “It has begun to dawn on people that cur... More

Olympics Rights Holders Grapple with Audience Measurement Complexities (Variety)

The exploits of the world’s best downhill skiers will be recorded with pinpoint precision at the upcoming Pyeongchang Olympics, but the networks showing the Winter Games face a d... More

Amazon Go Has the Potential to Change How Customers Think About Automation (Adweek)

Amazon Go, a convenience store where there’s no need to stand in a checkout line, sounds like something out of a millennial dream. To buy something from the store, you need to... More

How Search Will Be Transformed in 2018 and Beyond (MediaPost)

Artificial intelligence (AI) will take on new meaning this year as the technology moves from trend to staple. AI will help Amazon increase annual revenue from advertising and will ... More

TiVo Survey: Pace of Cord-Cutting Churn Slows (B&C)

Pay-TV subscribers seem to be a bit less volatile and may be a bit slower in switching providers or cutting the cord, based on a new survey by TiVo. When asked 82.8% of respondents... More

Netflix Offers a Rare Look Inside Its Strategy for Global Domination (Fast Company)

Attracting a global audience isn’t just a matter of luck–nothing at Netflix is. Rather, [Todd] Yellin and other colleagues go through endless rounds of AB tests and experimenta... More

Twitter Introduces a New Video-Centric Ad Format (TechCrunch)

While there’s a larger debate swirling around Twitter’s problems with abuse and harassment, the business side of the business is still chugging along. Today, the company is ... More

Future Ad Battles: TV vs. Digital (MediaPost)

This could be a daunting headline: “TV advertising hasn't yet seen real competition from digital.” This came from a recent report by Kannan Venkateshwar, media analyst for B... More

Digital Asset Management Readies for Its Fourth Era (CMS Wire)

We’re still in the Integration Era, but not for long. The fourth era of DAM involves machine learning and artificial intelligence (AI). DAM consultant Mark Davey expects DAM to p... More