Marketing

Apple's facial recognition technology is both sleek and creepy, and advertisers want in. On Tuesday, Apple revealed the iPhone X, its next-generation device packed with sensors and... More

Location-based apps are getting an unexpected reprieve from Apple’s blue bar mandate, an overlay at the top of the phone screen designed to tell users how and when apps are using... More

Soon enough, your breakfast bar could be your search bar. Your lamp could be how you shop for lightbulbs. Your Chevy or Ford might be your vehicle for finding a YouTube video, like... More

Netflix wants subscribers to know it's looking out for them. For instance, the average Netflix subscriber might not guess that its dark superhero drama “Jessica Jones” might st... More

Hootsuite, the social media management platform, today announces integration with Adobe Creative Cloud and Adobe Stock. The collaboration will give customers the ability to access,... More

Suddenly, there’s a new technology emerging that will likely turn the current market on its head. Blockchain technology, or distributed ledger, is a distributed database which vi... More

In fewer than three years, the smart speaker has gone from head-scratcher to head-turner. Along the way, this device has brought artificial intelligence and voice commands into mil... More

Cloud-based marketing technology is no longer just for marketers. At the end of the day, these integrated digital suites—a.k.a. marketing hubs or marketing clouds—could prove u... More

Google is making its flagship search product more personal with a revised feed that the company launched today. The updated feed — a lineup of cards personalized to each user’s... More

Moving past simple targeting, machine learning and platform integration can deliver results to users on an absolute personal level. Imagine data from walled-in ecosystems like Face... More

With 42% of smart speaker owners saying smart speakers are essential to their everyday lives, the gadget is integrating itself into people’s lives and homes. Videos screened at t... More

Nearly everything about the customer experience is changing because of digitalisation —including the role of the CMO. Evolving technology means there are more touch points betwee... More

Cloud-based marketing technology is no longer just for marketers. At the end of the day, these integrated digital suites—a.k.a. marketing hubs or marketing clouds—could prove u... More

Pandora, the internet radio company with 76 million monthly users, is tapping Oracle to track the effectiveness of its audio ads, a move that follows the lead of social media platf... More

Brands are being told 2017 will be the year of voice search, but questions exist about whether it’s overhyped. Google itself says it is still years away from being able to mon... More

Alibaba is using artificial intelligence (AI) to create tailor-made shopping experiences for consumers and targeted marketing for brands as it seeks to “empower people in the vir... More

Okta got off to a strong start for its fiscal year in the first quarter (ended April 30), seeing revenue growth and solid demand for its secure identity management services, accord... More

The Bots are coming. Through its Bot Framework, Microsoft is integrating chatbots into search results — to make search more interactive and transactional. In April, Matt McGee... More

The importance of voice-activation, connected intelligence, visual search, and location targeting as pathways for organizing and using digital channels that Kleiner Perkins Caufiel... More

Next month, Facebook plans to open what it’s calling the Center for Marketing Science Innovation, which will be a place for the social network to conduct neuroscience research th... More