Marketing

Facebook is not retreating from competition for the home against Google, Amazon and Apple, as it turns out, reportedly planning to sell a communication-focused tablet called Portal... More

With the release of Apple’s ARKit and Google’s ARCore , creating augmented reality (AR) apps became a commodity overnight. It’s free, it’s cool, and it just works. So far, ... More

Amazon is turning to Alexa and asking it to build a big digital advertising business. The e-tailer has been in talks with several companies about letting them promote products o... More

Smart homes beget smart cities - The smart home is an increasingly important topic at CES as more devices embed Internet connectivity, more platforms add new device management capa... More

Apple’s stance against tracking doesn’t uniformly hurt every ad tech company. But it does put pressure on vendors that rely on cookie tracking and third-party data to drive the... More

The explosion of mobile technology has led us on a collision course, merging the physical and digital worlds as smartphones have become ‘intelligent’ enough to recognize visual... More

Dynamic ad insertion became the dominant form of ad delivery for the podcasting industry last year, according to research published this summer by the Interactive Advertising Burea... More

It wasn’t long ago that brick-and-mortar retailers saw the rise of mobile usage and m-commerce as the gravest of threats. Why would consumers, especially those who are younger an... More

Despite a vibrant economy, individual companies will confront unceasing changes in technology and inflated consumer expectations. That’s why Forrester Research is calling 2018 a ... More

Accenture announced that Maserati, the premium luxury vehicle manufacturer, has appointed Accenture Interactive to help enhance the full Maserati customer experience across all dig... More

If Amazon is successful, Alexa could siphon precious time and attention away from smartphones, in the same way that smartphones have made the PC less relevant over the past decade.... More

Millennials haven’t abandoned in-store shopping — but 71 percent of them believe a significantly enhanced retail experience would increase their in-store visits and purchases, ... More

Voice-Based And Visual Search - It’s tempting to write this category off because Amazon’s Echo device appears to have an early lead in the market. But retailers including Dunki... More

Snapchat ads are about to get more targeted, as the app is embracing a marketing technology that until recently its CEO had considered creepy. Snapchat is giving its advertisers... More

TV has traditionally been top of the food chain in terms of ad spend, but all that changed in the US last year when it was surpassed by digital. As the leading online advertising p... More

FC Bayern Munich fans can now take a screenshot photo with Bayern stars, courtesy of a newly introduced Augmented Reality feature on the club's official mobile app. Fans can use... More

At the Oracle Retail Industry Forum in Barcelona, which coincided with London Fashion Week, fashion retailers discussed how they have used technology in their supply chains. Diesel... More

When fans visit the newly built Mercedes-Benz Stadium in Atlanta, they immediately face an entranceway deliberately stacked with visuals: a giant falcon statue, a halo-shaped video... More

Spotify has launched an audio self-serve advertising platform, Spotify Ad Studio, in beta mode in the US. Spotify Ad Studio makes it easy for marketers to reach the right consumers... More

Why aren’t consumers downloading new apps? That’s the billion-dollar question on which the health of the mobile ecosystem rests. Accepting part of the blame, Apple believes it ... More