Marketing

 

Is Virtual Production the Holy Grail of Advertising? (MTA)

This innovative technology, once reserved for big-budget Hollywood films and video game development, is now gaining significant momentum in the world of advertising. We’re seeing... More

Marketers Eye Advertising on Las Vegas’ Newest Flashy Entertainment Venue — the $2.3B MSG Sphere (Digiday)

In Las Vegas, a new type of entertainment venue, the MSG Sphere, located at The Venetian Resort, will open in the fall for a U2 concert after four years under construction. And wit... More

Generative AI is Forcing Marketers to be More Strategic (Forbes)

In a world that seems to operate at the speed of Moore's Law, we have arrived at the exciting intersection of technology and creativity: generative AI. Over the past few years, gen... More

AI Redefining Marketing Strategy Creates Big Implications For Leaders (Forbes)

By combining AI, big data, and predictive analytics, firms are now capable of understanding customer interactions at every level. This deep understanding is vital for ‘narrowcast... More

Overcoming the Challenges of Broadcast and Digital Advertising (Synamedia Blog)

As audiences increasingly split their attention between traditional broadcast television and OTT channels, advertisers and media buyers are keen to break down the barriers between ... More

Fuelling Digital Transformation (MLVP)

From Bogotá to banking, Alex Jimenez, fintech influencer and Managing Principal at EPAM Systems, has navigated a journey of innovation and resilience, leaving a lasting impact on ... More

AI Categories Impacting Marketing: Generative AI (MarTech)

While generative AI is still in its infancy, it can still be a great source of new ideas. Think of it as an idea generator that provides the foundation for creative work. By asking... More

AI Categories Impacting Marketing: Predictive Analytics (MarTech)

Predictive analytics can determine which customers will likely churn or look elsewhere. This information can be used to entice that individual to stay if they are already a custome... More

Unleashing AI’s Marketing Potential in the Metaverse (CMS Wire)

Although the metaverse has yet to be adopted by the masses, a recent study revealed that 66% of business leaders that were polled said that the metaverse will have either a somewha... More

How Generative AI’s Impact on Digital Advertising Methodology is Evolving (VentureBeat)

The tidal wave of new generative AI tools is causing industries to reassess how they function and identify ways of up-leveling their processes.... More

Marketers, Don’t Be Too Hasty to Act on Data (Kellogg Insight)

Don’t like the trends you’re seeing? It’s tempting to take immediate action. Instead, consider a hypothesis-driven approach to solving your problems.... More

Blockchain For Marketing? Maybe, but Privacy Issues Abound (MIT Sloan)

Blockchain’s permanent record is one of its strengths, but that can cause problems for marketing strategies and consumer privacy.... More

CMOs Struggle to Balance First-Party Data Needs With Value Creation (Marketing Dive)

The great migration to first-party data is encountering some bumps in the road, even as many marketers have been careful in managing the transition from a privacy standpoint. Chief... More

Why You’re Overlooking the Sleeping Giant in the Metaverse (TML)

Most advertisers seem to think their brand needs its own bespoke experience on a platform like Roblox. But they are missing out on a huge, untapped opportunity with the tools alrea... More

Entertainment Industry Continues to Sound Out the Metaverse (TM)

As interest in the metaverse continues to mount, entertainment events, from music to sport, are increasingly taking place in the virtual space.... More

M&A Strategy Shifts Highlight the Ad Tech Model of the Future (VentureBeat)

In the ad tech and martech spaces, the shifts and themes that are driving consolidation right now are incredibly telling about where modern ad tech companies are headed. After all,... More

Which Trends in Digital Marketing Should We Anticipate Continuing Into the Future? (BOSS)

Because of advancements in technology, modern businesses are able to develop strategies that are more productive. The usage of digital media has made both business and interpersona... More

Three Ways Web3 Could Redefine Marketing (Forbes)

The distributed ledger of the blockchain is coming to transform processes that rely on proof of ownership and the transfer thereof. The sooner your brand gets on board, the better ... More

Why the Medium Shapes the Message in Marketing (K@W)

What is the best medium for communicating with consumers? It depends on the content, according to the latest research from Wharton marketing professor Jonah Berger.... More

What Is the Future of Marketing In 2023? (Forbes)

Marketing and commercial advertising are poised to be disrupted by the advance of high bandwidth networks mediating high-performance applications like augmented reality, virtual re... More

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