Marketing

Cisco and TIM, the leading service provider in Italy, announced a major agreement aimed at accelerating Italy’s digitization at Mobile World Congress. The two companies are engag... More

Amazon’s acquisition of the digital doorbell-cam company Ring is a perfect example of how the retail giant uses its Alexa Fund investment arm to get an early line on good technol... More

5. Virtual reality advancements in the retail world - Big data and virtual reality are two of the biggest technological innovations in the world right now, and their connection onl... More

When Amazon unveiled Alexa three and a half years ago, it was roundly jeered. Now, against all expectations, even though she’s sometimes unpredictable and unpolished, Alexa is he... More

Pandora is expanding its programmatic ad offerings to marketers who are increasing calls for media environments promising “brand safety” as the role of audio advertising experi... More

The Internet of Things is changing how business works. However, one of the most often overlooked benefits of IoT is how it will improve the lives of citizens by making communities ... More

As the retail industry braved the frigid New York winter to gather at NRF 2018 — Retail’s Big Show last week, leading global retail brands met with industry experts and explore... More

After applying blockchain techniques to TV advertising, Comcast is now forging another link to the digital trust technology – the connected home. Comcast hasn’t announced ti... More

Voice control and virtual assistants - Analysts and other experts say 2018 is a year where natural language processing improves substantially and takes hold in the enterprise, a tr... More

Snapchat expanded its Marketing API program today so that any tech vendor, agency or brands can plug into the app to purchase, run and track ad campaigns programmatically. Up until... More

Social Payments: Today’s shoppers want seamless payment experiences, whether that’s paying back a friend with a few taps on a smartphone or avoiding a checkout line by paying v... More

YouTube is expanding its Super Bowl playbook this year. For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising with Google can post their spots... More

Privacy implementations imposed by some of the industry’s largest tech brands, plus the European Union’s upcoming Genuine Data Protection Regulations (GDPR), as well as a desir... More

With voice-activated shopping, brands can build loyalty while selling more. But it also comes with challenges, and the biggest, from my perspective, is discovery. Say you’re a br... More

The first clue that there’s something unusual about Amazon’s store of the future hits you right at the front door. It feels as if you are entering a subway station. A row of ga... More

1) Retailers continue to strive for more personalized digital experiences. Terry Lundgren, Executive Chairman at Macy’s; Karen Katz, President & CEO of Neiman Marcus Group and Ja... More

Imagine walking into a grocery store, toward the produce aisle, but then getting a ping on your phone that the cookies you bought last week are on sale. You add them to your cart, ... More

Every day there’s another article about AI and its power of personalization. They’re not wrong. As customers hand over more and more data and the technology to decipher that da... More

Spotify was an early mover in programmatic audio, and it’s taking that momentum into 2018. “Marketers are moving so much money to programmatic. We’ve seen that channel explod... More

The marketing industry has been talking about disruption for years, but 2018 is looking like a year for rearranging the decks. In the past 12 months we have witnessed many devel... More