Marketing

Just a few days after AMC Entertainment added the new AMC Stubs A-List subscription tier to its rewards program, MoviePass informed subscribers over the weekend that it plans to ro... More

IBM and Volkswagen have both set up shop at an IBM office in Berlin to help develop VW's "We Experience" system, which uses IBM's cloud services to create a more personalized exper... More

Today’s consumers are less interested in owning products, and instead are more concerned with subscribing to services. They want control over a vast multitude of products and the... More

In the last few years, Alexa and Siri have moved in. With this invasion of AI assistants comes incredible command over technology: Don’t set a timer or check the weather; ask. Do... More

Alexa is coming to your hotel room. Amazon this morning is announcing a new program called Alexa for Hospitality, designed to bring its voice assistant technology to everything fro... More

The rise of shoppable ads – which have been popularised by Youtube and Facebook – has been swift. By removing the amount of clicks needed for customers to purchase a product, s... More

McLaughlin: "There are lots of reasons to get excited about the content management industry today. Indeed, you used the term “transformational,” so let’s talk about some thin... More

Under terms of some of the deals, management firms can receive several hundred thousand dollars as an advance fee for agreeing to license a certain number of tracks directly to Spo... More

What Adobe, SAP, Salesforce and others before them are attempting to create is a solution that allows for a tighter coupling of solutions thus enabling you to deliver a seamless, c... More

Adobe agreed to buy e-commerce company Magento for $1.68 billion, in a bid to capture a bigger slice of the digital-commerce industry. The Photoshop software provider is making its... More

Cloud database, analytics, application development, middleware, and other platform services have already shown they deliver vast time, quality, and cost improvements compared with ... More

The use of location-based marketing is on the rise in the U.S., driven by data and technology improvements, though the ecosystem has been consolidating as it matures while the impe... More

Shutterstock is working with IBM to better enable marketers to build engaging media campaigns. Now, using IBM's Watson AI technology, marketing professionals can easily pinpoint th... More

Amazon.com on Wednesday said it has set up model “smart” homes across the United States for shoppers to experience what it’s like for voice aide Alexa to dim the lights, turn... More

IBM is trying to position itself as a viable blockchain solution for brands and, now, publishers. For about a month, consumer goods company Unilever has been using IBM’s blockcha... More

Approximately 48 percent of U.S. broadband households used a voice-activated digital assistant in 2017, according to new research from Parks Associates — a substantial increase o... More

The day after David Bowie died in January 2016, Pandora users generated 200,000 Bowie-themed stations. The solar eclipse last August drove a 3,000 percent leap in Spotify plays for... More

Google is bringing the fight to Amazon, with help from some big retailers. The company will now take a cut of the profits when shoppers search for products using its site. Its init... More

This is the age of the connected customer, with customer expectations increasing exponentially because of their constant electronic interaction with suppliers, contacts and various... More

Adobe today introduced new Adobe Advertising Cloud Search with easy-to-use workflows, unique data access and artificial intelligence (AI). Part of Adobe Experience Cloud, the offer... More