Marketing

Salesforce Commerce Cloud Releases Four Quick-Start Pandemic Business Packs (TechCrunch)

Salesforce Commerce Cloud CEO Mike Micucci says that they were hearing from customers they needed help. Salesforce decided to build four packages of services very quickly for custo... More

Is Your Marketing Strategy Based on the Right Data? (HBR)

Rapid change is the new normal, and more than ever, marketers need to make decisions quickly that are nonetheless anchored in data. As a result, companies are pouring money into ma... More

Verizon Media CEO Guru Gowrappan: ‘The Ad Market is Not Going Away’ (Digiday)

Verizon Media’s value to Verizon itself isn’t just as a media arm that can send user data or benefits back to the conglomerate. Rather, its base of 900 million monthly active u... More

COVID-19 Thrusts e-Commerce Into the Spotlight (CIO)

In the wake of shelter-in-place mandates around the world, non-essential brick-and-mortar retailers are forced to shut their doors until social distancing measures ease. As a resul... More

Customer Experience Moves to the Edge (CMO)

Keeping customers satisfied is a remarkably complex task. A growing array of content delivery channels and digital connection points have completely redefined marketing and busines... More

NBCUniversal Launches Checkout for Ads Across TV, Digital Properties (CNBC)

Comcast-owned NBCUniversal on Thursday unveiled technology that will enable consumers to buy products from branded articles, videos and specially designed television advertisements... More

Four Steps Marketers Can Take to Navigate the Pandemic (Kellogg Insight)

It’s hard to imagine a more challenging environment for marketers than the current moment. With a global pandemic affecting the way nearly everyone in the world works and lives, ... More

Strategic Digital Marketing Matters More Now Than Ever (ReadWrite)

This is a temporary ordeal – painful, but temporary. Eventually, your customers will need you again and you’ll have to account for how you handled this strange period. Did you ... More

Verizon Media Opens its Virtual Academy Masterclasses to All Agencies for Free (AdNews)

Verizon Media opened its invitation-only talent development program, Verizon Media Academy, to anyone within media and creative agencies and brand-side marketers for a series of fr... More

What Happens to Sports Marketing Budgets Without Sports? (AdExchanger)

March Madness. The Olympics. The NBA and NHL playoffs. Brand marketers spend billions on tentpole sporting events annually, but with live sports either canceled or postponed for th... More

2020 is the Year AI Goes Mainstream in Marketing (Forbes)

Looking to improve the accuracy, speed, and relevance of responses to customers, marketers, are selectively adopting more AI-based apps into their tech stacks in 2020.... More

The Double Disruption of the Advertising Industry and What Might Come Next (AdAge)

The short-term impact of COVID-19 is going to be huge for the advertising and marketing services sector, but could its legacy include some long-term positives? ... More

The Next Frontier of Social Media is Here (Forbes)

In the world of serious marketing, it can be easy to distrust new social media platforms when you’re not even sure they’ll still be there in three to four months’ time. That... More

The Future of Commerce is Shoppable Video (VentureBeat)

If there’s one thing that’s bountiful in 2020, it’s video content. The streaming wars are raging, with services churning out enough programming for a lifetime. Meanwhile, so... More

Veritone Expands Content Classification Capabilities to Power Contextual Advertising at Scale for Podcasts (SCN)

Veritone announced the expansion of its content classification capabilities to support IAB Tech Lab Content Taxonomy-compliant metadata output via aiWARE APIs. The new offering wil... More

The Big Business of Translating Foreign Films in a Post-‘Parasite’ World (IndieWire)

Each country’s movie-going culture is different, but as the localization market expands with streaming, so does dubbing.... More

5 AI, Analytics Trends Marketers, Brands Should Be Investing in (Forbes)

Clearly there are some big AI and analytics trends for 2020. The big elephant in the room: now what? With so many new opportunities in analytics, how do organizations tap into not ... More

Jeff Titterton, CMO at Zendesk, Talks Data, Marketing Technology (MTS)

"Without the right technology, a company can’t recognize, much less empathize with, their customers or possibly hope to identify problems with their experience. We use technology... More

How AI Will Turn Us All Into Filmmakers (Wired)

As artificial intelligence sneaks its way into all corners of life—driving, finance, chatbots—everyday video will become ripe for an upgrade.... More

How Next Gen TV Will Improve Experience for Viewers, Marketers (DMN)

While OTT is growing, a great number of TV watchers have stuck to linear TV. And by following an important marketing principle in meeting customers where they are, the linear TV in... More