Marketing

A Vision for the Future of Content Management: Chris McLaughlin of Nuxeo (CMS Wire)

McLaughlin: "There are lots of reasons to get excited about the content management industry today. Indeed, you used the term “transformational,” so let’s talk about some thin... More

Spotify Offers Managers, Artists Advances to License Music Directly to Its Streaming Service (THR)

Under terms of some of the deals, management firms can receive several hundred thousand dollars as an advance fee for agreeing to license a certain number of tracks directly to Spo... More

Why Adobe’s Magento Acquisition Will Supercharge the Customer Journey (Adweek)

What Adobe, SAP, Salesforce and others before them are attempting to create is a solution that allows for a tighter coupling of solutions thus enabling you to deliver a seamless, c... More

Adobe Buys Magento for $1.68 Billion to Target E-Commerce (Bloomberg)

Adobe agreed to buy e-commerce company Magento for $1.68 billion, in a bid to capture a bigger slice of the digital-commerce industry. The Photoshop software provider is making its... More

‘Smart’ Cloud Services Will Vastly Improve on the First Generation (Forbes)

Cloud database, analytics, application development, middleware, and other platform services have already shown they deliver vast time, quality, and cost improvements compared with ... More

Will Location-Based Marketing Change in the Era of GDPR? (Mobile Marketer)

The use of location-based marketing is on the rise in the U.S., driven by data and technology improvements, though the ecosystem has been consolidating as it matures while the impe... More

IBM, Shutterstock Make it Easy for Marketers to Build Engaging Digital Experiences Using AI (SCN)

Shutterstock is working with IBM to better enable marketers to build engaging media campaigns. Now, using IBM's Watson AI technology, marketing professionals can easily pinpoint th... More

Amazon Rolls Out Model ‘Smart’ Homes for U.S. Shoppers to Try Out Alexa (Reuters)

Amazon.com on Wednesday said it has set up model “smart” homes across the United States for shoppers to experience what it’s like for voice aide Alexa to dim the lights, turn... More

IBM Is Betting on Blockchain to Provide Transparency in Media Buying (Adweek)

IBM is trying to position itself as a viable blockchain solution for brands and, now, publishers. For about a month, consumer goods company Unilever has been using IBM’s blockcha... More

Nearly 50 Percent Of U.S. Broadband Households Used a Voice-Activated Digital Assistant in 2017 (GeoMarketing)

Approximately 48 percent of U.S. broadband households used a voice-activated digital assistant in 2017, according to new research from Parks Associates — a substantial increase o... More

Ad Tech Streams Into Audio (AdAge)

The day after David Bowie died in January 2016, Pandora users generated 200,000 Bowie-themed stations. The solar eclipse last August drove a 3,000 percent leap in Spotify plays for... More

Online Shoppers Will Get Big Benefits From Google’s New Program (Observer)

Google is bringing the fight to Amazon, with help from some big retailers. The company will now take a cut of the profits when shoppers search for products using its site. Its init... More

The Rise of the Connected Customer (Raconteur)

This is the age of the connected customer, with customer expectations increasing exponentially because of their constant electronic interaction with suppliers, contacts and various... More

Adobe Advertising Cloud Brings Sensei Power to Search Advertising (SCN)

Adobe today introduced new Adobe Advertising Cloud Search with easy-to-use workflows, unique data access and artificial intelligence (AI). Part of Adobe Experience Cloud, the offer... More

Adobe Target Gets Some New Tools for Mobile Marketing (MarTech Today)

To help marketers better tweak their mobile experiences, Adobe is today announcing several enhancements for Target, which offers A/B testing for customizing experiences. The key... More

Cisco and TIM: Together to Accelerate Italy’s Digitization (MESA)

Cisco and TIM, the leading service provider in Italy, announced a major agreement aimed at accelerating Italy’s digitization at Mobile World Congress. The two companies are engag... More

By Buying the Ring Doorbell, Amazon is Expanding Alexa’s World Once Again (Fast Company)

Amazon’s acquisition of the digital doorbell-cam company Ring is a perfect example of how the retail giant uses its Alexa Fund investment arm to get an early line on good technol... More

5 Ways Big Data and Analytics Will Impact E-Commerce in 2018 (Dataconomy)

5. Virtual reality advancements in the retail world - Big data and virtual reality are two of the biggest technological innovations in the world right now, and their connection onl... More

Why We May Soon Be Living in Alexa’s World (NY Times)

When Amazon unveiled Alexa three and a half years ago, it was roundly jeered. Now, against all expectations, even though she’s sometimes unpredictable and unpolished, Alexa is he... More

Pandora Launches Audio Ad Marketplace as Voice, Brand Safety Demand Rises (GeoMarketing)

Pandora is expanding its programmatic ad offerings to marketers who are increasing calls for media environments promising “brand safety” as the role of audio advertising experi... More