Marketing

How Next Gen TV Will Improve Experience for Viewers, Marketers (DMN)

While OTT is growing, a great number of TV watchers have stuck to linear TV. And by following an important marketing principle in meeting customers where they are, the linear TV in... More

Audio Shows Great Potential in Being Brands’ Marketing Amplifier (TWA)

Audio marketing is definitely a strong alternative to visually-stimulating media formats, especially in an age where audiences are getting harder to please. Hence, audio is making ... More

Connected TV: Three Things Marketers Need to Know (Adobe Blog)

As the television ecosystem continues to explode in complexity and viewer choice, here are three ways advertisers can stay a step ahead.... More

5 Marketing Trends That Will Impact Your Business Most In 2020 (CMO)

The opportunity marketing teams have to get close to customers has never been greater. That craving for customer attention and loyalty is going to shape the marketing and customer ... More

Revenue Growth in a Digitized World (Chief Executive)

With a seemingly unlimited number of resources at their fingertips, today’s consumers are seeking a much deeper level of engagement on the part of companies as they navigate thro... More

27% of Podcast Listeners Discover Brands Through Voice Advertising (The Drum)

Shining a light on podcast advertising, new research has found that 27% of weekly podcast listeners discover new brands via voice advertising. The report found most listeners feel ... More

Going Beyond Voice (TechNative)

Voice search has steadily been putting a new customer-facing channel on the map for marketers.... More

4 Components You Need in Order to Master Digital Marketing Operations (Avanade Insights)

There are a lot of demands placed on marketers today. You’re asked to be jack of all trades, master of all trades. You need the impeccable taste of a great artist. The rigorous m... More

Q&A: Adobe’s Engineering VP on ‘Experience Manager’ Going Cloud-Native (CBR)

Earlier this month Adobe made a significant pivot in how it offers its huge bundle of marketing and web analytics tools, Experience Manager, opting to offer it on a cloud-native so... More

Hulu to Debut New Ad Formats in 2020 Focused on Letting Users Make Choices, Transact With Advertisers (TechCrunch)

Hulu is preparing to roll out new forms of advertising this year — one which will allow viewers to have more say in the ads that play, and another that lets the viewer engage wit... More

The Convergence of Advertising and Marketing (Adobe Blog)

We’ve shifted from simply gathering and analyzing data we collect in disparate adtech/martech systems and optimizing future efforts, to building a more complete view of our custo... More

Five Digital Ad Trends That Will Change Everything in 2020 (IAB)

AR, 5G, esports … oh my! These are just a few of the major themes that will drive digital media conversations in 2020, and every one of them revolves around the untold quantities... More

CES 2020: Spotify Debuts New Ad Tools for Podcast Advertisers (AdAge)

Spotify is modernizing how marketers advertise on podcasts, introducing a slew of new tools at CES in Las Vegas that make the old medium feel slightly more new. The company is cal... More

Hey CMOs, Your Security Team is Your Secret Weapon (Security Intelligence)

When customers leave your business it can crush your revenue, and it’s really difficult to get those customers back. According to a data breach report from the Ponemon Institute ... More

Digital Marketing Predictions for 2020 (Forbes)

To quote the late baseball hall of fame player Yogi Berra, “The future ain’t what it used to be.” Here are some predictions for the future of digital marketing in the year 20... More

5 Questions; SAP Chief Marketing Officer Alicia Tillman (Brand Channel)

"I think we have an incredible opportunity to both define and own the experience management category. I find that very exciting because creating a category in itself is hard. But i... More

Marketing to the Power of AI (Adobe Blog)

The marketing world is being shaken up. On one side, companies are questioning marketing directors. On the other, there’s a feeling of euphoria over technology and artificial int... More

5 Trends Redefining Advertising (CMO)

Just how do you engage with consumers who are being constantly bombarded with texts and tweets, emails and social media likes, push notifications and AI bots at their beck and call... More

3 Marketing Technology Trends That Will Shape 2020 (Skyword)

As marketing technology has proliferated over the past decade, its adopters have been left with two choices: either integrate all-in-one suites, risking poor performance for increa... More

Salesforce CMO: Modern Marketers Have an Obligation to Give Customers Control of Their Data (CMO)

Marketers need to work harder to provide customers with transparency and an ability to control their own data as part of their ethical – and not just legal – responsibility tow... More