Marketing

How to Close the CMO-CFO Connection Gap (CMO)

The rise of digital technologies has opened new doors for CMOs. From gaining unprecedented customer insights and fostering engagement to driving enterprise growth in ways few could... More

5 Adtech Predictions for 2020 (CMO)

The market for advertising technology is expected to record exponential growth between now and 2023. But predicting how the landscape will truly shake out, especially given shiftin... More

Facebook Watch and the Emotion-Harvesting Future of Television (Wired)

The social media giant never really disappears while you’re attempting to kick back and relax and, well, watch. Facebook Watch shows are intertwined with the platform. Facebook i... More

Marketing’s Quantum Shift: Personalizing Content at the Speed of AI (The Cutaway)

Content is king, say marketers. What they remain mum about: The data that informs this content is now a dominion so vast that no monarch may ever get it under control. Savvy leader... More

What Roles Will AI Play This Black Friday? (Tech HQ)

In anticipation of the holiday, retailers will be looking to exploit cutting-edge digital solutions to stand out amid the frenzy and to ensure they’re well equipped to maximize p... More

Despite Recession Talk, CMOs are Optimistic About Next Year, Expect Their Budgets to Increase (CNBC)

Fears of a 2020 recession are mounting, with new data from manufacturers adding more fuel to the fire. But 342 marketing executives surveyed by Gartner are mostly optimistic about ... More

Is Your Digital Advertising Strategy Paying Off? (Kellogg Insight)

Digital advertising continues its march toward dominance. In 2017, digital spending surpassed television advertising in the U.S. for the first time; by 2019, it overtook advertisin... More

Instagram’s Launch Notifier Alerts You the Moment a Product Drops (VentureBeat)

Instagram’s aggressive push into the e-commerce segment looks unlikely to reverse anytime soon. The Facebook subsidiary announced the launch of a new feature that pops up a notif... More

Why Marketers Should Embrace Digital Audio Now (Media Village)

Digital audio is no shiny object. Listeners' passion for it is one reason savvy brands are incorporating it in their media mix. In today's cluttered media environment, where consum... More

Will 5G be the Catalyst for the Next Generation of CX? (CMO)

The expansion of mobile networks using 5G connectivity is expected to be the catalyst for a great leap in connected user experiences, both online and in-store. Besides accommodatin... More

Why Hulu is Betting on New Ad Formats (AdExchanger)

Hulu is trying to change how the industry thinks about the TV ad experience. Over the past few years, Hulu has built interactive ad formats to fit consumer viewing behaviors. Earli... More

Adobe, LinkedIn Team Up to Deliver More Effective ABM (CIO)

Many brands have recognized that LinkedIn is invaluable to their marketing efforts. Now Adobe and LinkedIn are working together to significantly increase the platform’s marketing... More

The Disruptive 5G Future of DOOH Advertising (TechHQ)

While the rise of digital advertising— and its ability to granularly target, measure and pay only for views or clicks— took the guesswork and risk out of advertising, billboard... More

EY’s New Podcast Designed to Help Marketers (SCN)

EY has officially launched a new podcast, ‘Let’s talk marketing’. Featuring leading global CMOs, authors, advisors and academics the podcast provides in-depth conversations a... More

Casting Networks Launches Unlimited Photos for Los Angeles Talent (SCN)

Casting Networks has announced the launch of Premium Unlimited, a new premium membership available to talent on our LA Casting platform. The Premium Unlimited membership enables ta... More

Latest Adobe Tool Helps Marketers Work Directly With Customer Journey Data (TechCrunch)

Adobe has a lot going on with Analytics and the Customer Experience Platform, a place to gather data to understand customers better. Today, it announced a new analytics tool that e... More

IBC 2019: ThinkAnalytics Sets Launch of Addressable Ad Offering (Light Reading)

At IBC 2019 ThinkAnalytics will launch ThinkAdvertising, a new addressable advertising solution that provides pay-TV and OTT providers with deep insights from rich viewing, behavio... More

Runway by SAP Returns to New York Fashion Week With New Features (SCN)

The Runway by SAP mobile app will debut at the Badgley Mischka show at New York Fashion Week on Sept. 11. The app enables fashion show audiences to actively participate in the show... More

Podcasts: The Next Big Opportunity for Digital Marketing Managers? (TechWire Asia)

Podcasts have been around for more than a decade, but over the last 24 months or so, have become significantly popular — and as a result, attracted a lot of attention from digita... More

Online Gaming Will be a Goldmine for Affiliate Marketing (VentureBeat)

The game industry is booming, expected to make $152B worldwide in 2019. Applying affiliate marketing to the video game industry doesn’t work the same way as in other e-commerce s... More