Marketing

ViacomCBS Tries to Simplify a Complex Video-Buying World for Advertisers (Variety)

ViacomCBS is joining the parade of media companies trying to simplify their increasingly dizzying array of video offerings to advertisers. The company will launch a new product cal... More

The CMO’s Role in a Post-Pandemic World: Flexibility With Authenticity (MarketingTech)

The CMO role has changed. It is now the business-critical link between multiple arms of a company and is integral to business development. The role is no longer simply about being ... More

Disney’s Hulu is Trying to Make it Easier for Small Businesses to Buy Ads (CNBC)

Hulu is launching a “self-service” tool to make it easier for small and medium-sized businesses to buy ads on its service. The new tool lets advertisers buy with a minimum camp... More

Say Goodbye to Browsing: Retail Shopping in 2020 Gets a Total Makeover (Salesforce Blog)

Now that all 50 states have relaxed stay-at-home measures, retailers large and small are reopening physical stores. But when they do, little in retail will seem familiar to shopper... More

The Future Customer Experience: Five Essential Trends (SAP Insights)

The future of the customer experience will be an expression of our deepest instinctive human behaviors—at warp speed and exponential scale—egged on by advances in technology.... More

The CMO’s New MO – How Salesforce’s Stephanie Buscemi is Leading Through Listening (Forbes)

The power of listening is central to Salesforce’s key value of “Equality,” which is defined by “ensuring that all voices are welcome and heard to increase our awareness of ... More

Alibaba Cloud, Unilever to Usher in Next-Generation Digital Marketing Initiatives (SCN)

Alibaba Cloud is partnering with Unilever, one of the biggest multinational consumer goods companies, in a pioneering strategic initiative that will enable Unilever to action on ne... More

Verizon Media Launches TV Tune-In Attribution to Connect Digital Ads, TV Viewing (SCN)

Verizon Media introduced its new TV tune-in attribution product that allows broadcasters, networks and media companies to quantify the impact of digital ad campaigns on consumers t... More

With or Without You (SAP Insights)

A new kind of buyer is about to upend your carefully planned customer experience. Your ability to deliver what that buyer is looking for will depend on your products, services, and... More

Is Marketing Morphing Into Sales? (Racontuer)

Salespeople are increasingly reaching out to prospects and acting as the first touch point for brands, while marketers are making an impact on the buyer’s journey as a sales enab... More

The Impact of Artificial Intelligence on Influencer Marketing (Forbes)

Once upon a time, successful advertising was a question of artistic creativity and financial muscle. Hire a hot agency to produce a 30-second ad, spend a lot of money with TV and n... More

Hulu Opens ‘Gateway’ to Interactive Advertising (Next TV)

Hulu, in its first upfront as part of The Walt Disney Co., emphasized new ways its advertisers could reach streaming viewers. Advertisers are among the launch partners for what Hul... More

How COVID-19 Has Permanently Changed Marketing (Marketing Dive)

Through months of turmoil, CMOs have proven surprisingly resilient and frequently savvy, using a period of deep uncertainty to realign their brands around purpose. "It has created ... More

Are Virtual Test Screenings the Future of Movie Marketing? (THR)

While some streamers and TV producers are turning to at-home test screenings, the major film studios are waiting for cinemas to get back up and running again.... More

People are Switching to Digital for Live Sports Viewing in the U.S. (Senal News)

Digital live sports viewership will grow by more than 14% this year as a result of organic growth and accelerated cord-cutting. Despite sports suspensions and delays, 36.5 million ... More

Study: CMOs Became a More Diverse Group in 2019 (CIO Dive)

Forty-three percent of CMOs at the 100 most advertised brands were women in 2019, up from 36% in 2018 and 28% in 2017, according to a new report. Greater representation in 2019 coi... More

2 Minutes With … Alex Amado, VP of Experience Marketing at Adobe (Muse)

In his time at Adobe, Alex Amado has led teams that have consistently crafted top-notch creative marketing for one of the world's great creative companies. Amado has been with Adob... More

M-Commerce is the New E-Commerce (Tech HQ)

While online retail is enjoying a boom, m-commerce is the channel of choice for the majority.... More

Salesforce Commerce Cloud Releases Four Quick-Start Pandemic Business Packs (TechCrunch)

Salesforce Commerce Cloud CEO Mike Micucci says that they were hearing from customers they needed help. Salesforce decided to build four packages of services very quickly for custo... More

Is Your Marketing Strategy Based on the Right Data? (HBR)

Rapid change is the new normal, and more than ever, marketers need to make decisions quickly that are nonetheless anchored in data. As a result, companies are pouring money into ma... More