Management

Verizon’s Oath Debuts Programmatic VR Advertising (FierceCable)

Verizon subsidiary Oath is unveiling what it calls extended reality (XR) ad experiences, including new 3D ad formats and programmatic virtual reality ads. Oath’s programmatic VR ... More

E-commerce is in Need of a Deeper Strategy with Social (The Drum)

The rise of shoppable ads – which have been popularised by Youtube and Facebook – has been swift. By removing the amount of clicks needed for customers to purchase a product, s... More

Digimarc Spotlighted for Work in Retail Innovation (SCN)

Digimarc has been cited by Gartner in a new report focused on 'transforming multichannel to unified retail commerce.' Digimarc is currently working with major brands and retailers ... More

10 Ways Machine Learning is Revolutionizing Supply Chain Management (Forbes)

Machine learning makes it possible to discover patterns in supply chain data by relying on algorithms that quickly pinpoint the most influential factors to a supply networks’ suc... More

SAP Mounts Formalized CRM Drive (Forbes)

SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of datab... More

IBM, SAP Partner on Cognitive Demand Forecasting Solution for Retail (SCN)

For retailers, improving overall planning capabilities is a critical need in meeting consumer demand. To meet these requirements and deliver enhanced retail forecasting accuracy, I... More

LiveTiles’ Redenbach: ‘User Engagement Central to Success of Digital Workplace’ (CMS Wire)

For Karl Redenbach, the introduction of workplace artificial intelligence (AI) and chatbots have been among the most significant developments in the digital workplace market over t... More

Why Adobe’s Magento Acquisition Will Supercharge the Customer Journey (Adweek)

What Adobe, SAP, Salesforce and others before them are attempting to create is a solution that allows for a tighter coupling of solutions thus enabling you to deliver a seamless, c... More

Wazee Digital Launches Revamped Commerce Portal (MESA)

Wazee Digital today announced the relaunch of Wazee Digital Commerce, a portal designed to help rights holders maximize the value of their premium content by connecting with custom... More

GDPR Provides Opportunity to Improve on Data Management (TechWire Asia)

With the deadline for the implementation of the European Union’s General Data Protection Regulation (GDPR) coming up this week, a new study from IBM reveals that nearly 60 percen... More

Creators Face an Evolving Challenge Protecting IP (Raconteur)

The challenge for creators of original works, whether that is music, images, software or other original expressions of ideas, is how to protect those creations and make enough mone... More

Adobe Buys Magento for $1.68 Billion to Target E-Commerce (Bloomberg)

Adobe agreed to buy e-commerce company Magento for $1.68 billion, in a bid to capture a bigger slice of the digital-commerce industry. The Photoshop software provider is making its... More

DAM, We Really Need You (CMS Wire)

John Horodyski, Optimity Advisors: The demand to deliver successful and sustainable business outcomes with our digital asset management (DAM) systems often collides with transition... More

5 Signs Your Taxonomy Needs a DAM Update (CMS Wire)

A taxonomy is the backbone of your digital asset management (DAM) system, and unless you have a taxonomy robot (I would name mine “Taxi”), it will require hands-on care and upd... More

DAM Implementation Done Right – Lessons from the Front Lines (Nuxeo Blog)

What’s a “good” timeframe for a first DAM deployment?: "Of course the answer to this kind of question is always, “it depends.” It depends on a host of factors: size, clar... More

AI, Voice-Based Assistants, and the Future of Document Management (Adobe Blog)

The more our voice-based assistants are capable of, the more we use them. As speech recognition continues to develop and improve, it could mean incredible things for documents. Ima... More

Redbox Looks to Mediamorph for Avails Management, Supply Chain Automation (SCN)

Movie kiosk and online streaming operator Redbox has announced a new partnership with cloud-based enterprise software firm Mediamorph, with Redbox using Mediamorph’s platform to ... More

Clean Your DAM Mess (CMS Wire)

A digital asset management (DAM) system might be the base of your marketing operations, but it can devolve into a glorified attic. Renegade raw files, forgotten flash videos and ju... More

Why DAM Integrations and Connectivity are in Demand (CMS Wire)

We live in a new age of digital convenience, one where WE choose how and when we want to consume. The new age isn’t bound by physical infrastructure alone, because a digital infr... More

Will DAM be the Future of Marketing Content? (MTA)

While CMS systems such as Wordpress are the base of a site, and MRM systems support streamlining, execution and tracking of marketing campaigns; DAM provides easier access to all t... More