Data

 

Intelligent Agents, Blended AI Factor Into a ‘Year of Reckoning’ (CMO)

Despite a vibrant economy, individual companies will confront unceasing changes in technology and inflated consumer expectations. That’s why Forrester Research is calling 2018 a ... More

Ten Predictions for Digital Media in 2018 (TechCrunch)

6. Data finally becomes a high-profile, high-priority “missing link” in the strategies of most media and entertainment companies that will try to correct course. Virtually a... More

News Corp Debuts New Ad Platform News IQ Promising Premium First Party Data Insights, Brand Safety Assurances (The Drum)

News Corp chief executive Robert Thomson has been among the most vocal critics of the pitfalls of the digital media landscape, especially of environments that run ads against user ... More

Selling Certainty as a Service with Blockchain (AdAge)

Companies can prevent catastrophic breaches, and reassure customers, by using blockchain -- a digital, decentralized record of global transactions. Thanks to clever code and advanc... More

Cisco Exec: Data Center Business Presents ‘Great Opportunity’ (SCN)

Cisco is seeing positive data center trends across that sector of its business, according to Ish Limkakeng, SVP of product management for the company’s Data Center Business Group... More

How Retailers Use Personalized Prices to Test What You’re Willing to Pay (HBR)

Whether personalized pricing catches on with web retailers is now up to consumers. Will shoppers be comfortable knowing that the prices they are offered may be higher than those pr... More

As Data Becomes the New Currency, Here’s How to Tap Into its Value (DXC Technology Blog)

Companies thriving in the digital age don’t see data as mere “digital exhaust” belching out from transactional systems. Instead, they view data as a prized enterprise asset t... More

Ads May Soon Stalk You on TV Like They Do on Your Facebook Feed (Bloomberg)

Targeted ads that seem to follow you everywhere online may soon be doing the same on your TV. The Federal Communications Commission is poised to approve a new broadcast standard th... More

Avanade Joins the MIT Center for Information Systems Research to Bring Insights, Expertise to Clients Ahead of the Market (SCN)

As the emergence of artificial intelligence and other advanced technologies reshapes the workforce, Avanade has become a patron of the Massachusetts Institute of Technology's Cente... More

Change Management is Becoming Increasingly Data-Driven (HBR)

Data science is becoming a reality for change management, and although it may not have arrived yet, it is time for organizations to get ready. The companies best positioned to chan... More

The Way Online Shopping Disrupted Retail, Blockchain is About to Do to Freight, Logistics (HuffPost)

This technology, and really the concept as a whole, is the epitomized opposite of how the world of big business operates. Nationwide and global companies, all the way down to small... More

MicroStrategy Powers House of Fraser’s New Interactive Business Tools (SCN)

MicroStrategy announced that House of Fraser, a leading British retailer, is leveraging MicroStrategy 10 to empower its employees with user-friendly, interactive dashboards to make... More

Pandora is Pitching Brands Ad Targeting for Connected-Home Devices (Adweek)

As devices like Amazon Echo, Google Home and others grow in popularity, Pandora is rolling out granular ad targeting it hopes will create more contextual advertisements. The Oak... More

‘Data Science As A Service’ is Almost Here, Making it Even More Important to Understand Data (Forbes)

The data-driven organization, as it comes about, will most likely to be led or guided by Batman, not Superman. That’s because few people really have super-human powers, but do ha... More

IBM Cloud Private Brings Cloud Native Computing to Your Data Center (TechCrunch)

As companies search for ways to modernize their technology stacks, they struggle with managing the legacy software (and hardware) inside their own data centers. IBM introduced a ne... More

19 Big Data Certifications that Will Pay Off (CIO)

Data and big data analytics are fast becoming the lifeblood of any successful business. Getting the technology right can be challenging, but building the right team with the right ... More

IBM Expands Watson Data Platform to Help Unleash AI for Professionals (SCN)

IBM today announced new offerings to its Watson Data Platform, including data cataloging and data refining, which is designed to make it easier for developers and data scientists t... More

Gracenote Smart TV Data Available in Nielsen’s New Data Management Platform (SCN)

Nielsen will leverage Gracenote's Real-Time Smart TV Data to enhance the audience targeting, consumer analytics and measurement capabilities of Nielsen Marketing Cloud's Data Manag... More

Quality Data, A Must Have for AI (Capgemini Blog)

AI techniques like Machine Learning (ML) can unravel deeper insights from sets of data than traditional statistical techniques. Big Data both requires and enables these new methods... More

TiVo, Discovery Communications Sign Multi-Year Marketing, Analytics Deal (SCN)

TiVo and Discovery Communications have entered into a multi-year product agreement. The partnership includes the use of audience and analytics reports, which provides viewership in... More

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