Data

No. 2 Data needs to be analyzed - Of course, all of the data in a B2B marketer’s arsenal is pretty useless if it isn’t properly managed and then analyzed to glean actionable in... More

Amazon is turning to Alexa and asking it to build a big digital advertising business. The e-tailer has been in talks with several companies about letting them promote products o... More

Smart data - Rather than big data, we’re going to see businesses focus on smart data. They are finding that big data is noisy data, and to extract value they have been relying on... More

Pay-TV subscribers seem to be a bit less volatile and may be a bit slower in switching providers or cutting the cord, based on a new survey by TiVo. When asked 82.8% of respondents... More

So right now we have the rapid growth of OTT TV, both subscription (SVOD), ad-supported (AVOD) and hybrid models (e.g., Hulu). The audiences tend to be younger and more tech-savvy,... More

Companies in a variety of industries and sizes have turned to analytics leader SAS to gain value from data with the SAS Platform and its SAS® Viya® products. The new, interact... More

Tara DeZao, Oracle Data Cloud, Oracle: Some in the advertising industry continue to be shocked by the rise in podcasting as a viable medium for effective media spending. Prior to t... More

Smart contracts are all the rage these days, and for good reason. When Ethereum appeared in 2015, it took the blockchain community by storm by demonstrating that it was possible... More

6) AI gets smarter and more practical - AI will continue to differentiate the leading organizations. AI boosts continuous learning and improvement, supports a data-driven business ... More

2. AI Tackles Big Data - Wilson Raj, global director of customer intelligence for SAS, also sees AI playing a major role in the coming year, necessitated by the growth of data size... More

Data Science Platforms - In 2017, we saw how better software is helping us to take the data scientist out of data science (and fight back swamp monsters at the same time). An emerg... More

Engagement Data is Gold - Have you ever been hunting for gold? How do you go about it? You get a sieve, you dip the pan into the water, and you pull up a whole bunch of dirt, mud, ... More

Data-Driven Machines - It may not sexy, but it’s what most companies will be focusing on when it comes to AI this coming year. With the steady growth of data produced by the Inte... More

It’s hard to think of a company that has ramped up more data prowess than Oracle Data Cloud. But even with companies like BluKai, Datalogix, AddThis, Crosswise and Moat under its... More

Job seekers sometimes ask how IBM defines “data scientist.” It’s an important question since more and more would-be data scientists are fighting for attention in an increasin... More

Despite a vibrant economy, individual companies will confront unceasing changes in technology and inflated consumer expectations. That’s why Forrester Research is calling 2018 a ... More

6. Data finally becomes a high-profile, high-priority “missing link” in the strategies of most media and entertainment companies that will try to correct course. Virtually a... More

News Corp chief executive Robert Thomson has been among the most vocal critics of the pitfalls of the digital media landscape, especially of environments that run ads against user ... More

Companies can prevent catastrophic breaches, and reassure customers, by using blockchain -- a digital, decentralized record of global transactions. Thanks to clever code and advanc... More

Cisco is seeing positive data center trends across that sector of its business, according to Ish Limkakeng, SVP of product management for the company’s Data Center Business Group... More