Data

A team of UK scientists believe they have found the formula for box office success. After analysing data from 6,147 movie scripts and filtering it through a series of algorithms, t... More

Breaking down music into its component parts helped Pandora build personalized music playlists years before services like Spotify even existed. Could taking a similar approach with... More

Western Digital on Tuesday announced a new family of devices, along with open standards and architecture, designed to bring software composable infrastructure to the data center. T... More

Today, marketers and advertisers recognize that understanding their customers is fundamental to crafting standout customer experiences. Data management platforms (DMP) have become ... More

Three experts from three very different media and entertainment companies gathered July 24 for a panel discussion on how to use data and analytics to attract and retain their custo... More

Of all corporate functions, sales by its very nature is surely the most people-focused. While it may no longer involve quite as much face-to-face interaction as it once did, sellin... More

T Shobhana, Prime Focus Technologies: Most content owners would agree that manual tagging and cataloging of assets is a time consuming and expensive activity that can stymy the use... More

The traditional process of sequential and linear supply chain will not meet the dynamic needs of business today. Customer behavior, global financial situations and political scenar... More

If you have any sort of analytics system in place right now, then you’re more than likely not getting as much value out of it as you could. Data monetization refers to the way th... More

Whether we like to admit it or not, humans are rather predictable and most of us keep to some kind of routine. So it’s little surprise marketers can use technology to guess what ... More

Walt Horstman, TiVo: "There is no question that we are currently experiencing the biggest evolution the TV industry has seen since the invention of the television itself. The word ... More

If content is king, then experience is the often more powerful queen. Both are essential for brands to meet customer expectations in today’s multi-channel environment. But whethe... More

Informatica has partnered with Google Cloud's Apigee product group, in a best-of-breed alliance to provide enterprises with a unified API management and integration solution. The p... More

Using data to deliver new business models and new value for customers is the key to future success, and organizations will need a Chief Data Officer who can drive change and progre... More

With the advent of digitization, big data analytics has become an established part of doing business across the globe. Most organizations now look to big data as a mainstream pract... More

Over the last several years, the global database market has made significant strides toward leveraging real-time information. As telcos and other industries prepare for the transit... More

If targeted advertising needed indicators of both enormous growth and potential threats ahead, several recent events have been only too happy to oblige.... More

Digital advertising has a serious problem: fraud. Widespread fraudulent practices are inflating measures of the traffic that digital ads attract, leading some advertisers to pay hi... More

As the data points became more public and players got more interested in accurate stat tracking, some of the ways of measuring achievement in games progressed as well. As the marke... More

Do you get excited every time you have to crunch numbers? Do you love knowing how many times people use their smartphones every day? Are you fascinated by how businesses use data t... More