Data

Across any industry, data is an imperative. Today’s business leaders understand that they compete on information as much as the goods and services that they provide. There is no ... More

More than 90 per cent of the world now can access the Internet through a 3G or higher quality network.However, the latest data from ITU estimated that only 51.2 per cent of the wor... More

Artificial intelligence is poised to revolutionize nearly every industry, and has already begun transforming the world of marketing, according to a Monday report from IBM Watson Ma... More

1. Data-Driven Creativity Will Be A Strategic Differentiator In Customer Experience. Data is important in getting the customer experience right, but great CX takes a mix of creativ... More

These days, it seems customer data is always in the news. Some recent activities include Salesforce announcing Customer 360 across all its clouds via a single customer ID and Micro... More

It should come as no surprise that 2018 continued to mark another year in the progression of data adoption in business. Companies are pushing forward with efforts to become increa... More

Before you can leverage your data to deliver experiences you need to ensure its “fit” — usable and ready for action. If it isn’t, no amount of customer information, interac... More

2. Analytics Will Capture Tremendous Value. People spend over 5 hours a day on their mobile devices, and apps account for 92 percent of that usage. There are plenty of fantastic an... More

Ben Maughan, TiVo: "While changes across the media ecosystem are inevitably taking place, key components are truly enabling transformational advertisement experiences across platfo... More

Spotify Wrapped is a masterful coup of free advertising and an impressive display of consumer trust at a moment when our faith in tech companies is historically low. After all, to ... More

The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) today will begin pushing the industry for widespread adoption of Ad-ID a... More

Ventana Research asserts that by 2021, only 50% of organizations will have transformed their business processes to be more intelligent and automated by embracing digital technology... More

Imagine walking into your favorite clothing store, ready to buy a new outfit. Rather than combing the shelves, digging through the clearance section, you walk up to a computer — ... More

4. Fast Data. The biggest concern for many IT teams has been tackling the growth of data. However, big data is now getting faster, and we’re seeing a rapid rise in the need for f... More

Data analytics is becoming core to adopting digital technologies for enterprises to enhance their customer experiences and mitigate risk, said software major Infosys in a research ... More

To survive in today’s hyper-competitive environment, businesses need actionable customer insights, faster product innovation, and disruptive business models. The key for those ra... More

Abbey Road Studios is using artificial intelligence (AI) to explore the future of music. As part of its Abbey Road RED incubator programme, the London-based music studio has held i... More

In 2012, HBR dubbed data scientist “the sexiest job of the 21st century”. It is also, arguably, the vaguest. To hire the right people for the right roles, it’s important to d... More

Here's how SAP Cloud Platform makes the connection between applications and technologies to enable the intelligent enterprise and transform organizations' business processes.... More

The National Basketball Association has signed the first gambling data partnerships in the U.S., giving two firms the right to sell the fastest and most accurate NBA information to... More