Data

 

Adobe Launches Commerce Cloud That Connects Ecom Data to Ad Products (AdExchanger)

Adobe has launched a cloud product suite for retail and ecommerce technology services. The Adobe Commerce Cloud is the fourth Adobe cloud offering, joining the Experience, Advertis... More

MarkLogic Enhances Data Hub With Embedded Machine Learning for Smarter Data Integration (SCN)

MarkLogic announced Embedded Machine Learning and other features in the latest versions of the enterprise-grade MarkLogic Data Hub 5.0 and the MarkLogic 10 multi-model database. Th... More

Real-Time Data Fuels Customer Experience Management (CMO)

While it’s clear that businesses compete based on customer experience, a good deal of uncertainty exists about what an effective customer experience management (CXM) strategy loo... More

SAP Paves the Path to Create Outcome-Based Intelligent Enterprises with Experience Management (SCN)

SAP has ushered in a new era in the way consumers and enterprises interact with each other. Just three months after completing its acquisition of Qualtrics, SAP has rolled out 10 n... More

Why You Must Pair Data With Human Creativity (Raconteur)

The ‘data versus humans’ conflict is one that many organisations face, but companies must realise that software is no replacement for creative decision-making.... More

The Key to Unlocking the Power of AI: Data Trading (Forbes)

One of the major hurdles companies face in transforming to a Digital Supply Chain is their inability to get data from customers and suppliers—or even from other departments in th... More

How Google’s Privacy Moves Will Spur Changes to Ad Tech (Digiday)

Google’s latest anti-tracking privacy tools update hold the potential to remake the world of digital advertising — and entrench power with its powerbrokers.... More

What is Operationalized Analytics? (DXC Technology Blog)

Organizations with a high “Analytics IQ” have strategy, culture and continuous-improvement processes that help them identify and develop new digital business models. Powering t... More

How Small and Midsize Businesses Can Extract Greater Value From Their Data (Digitalist)

Consolidate data into a single data lake to avoid data sprawl. As companies grow into Big Data maturity, deployments of Hadoop and other Big Data technologies spring up along the w... More

Applicaster CPO Devra Prywes Talks Technology, Data, Marketing (MarTechSeries)

Prywes: "The rise of Connected TV has opened up a growing channel for media companies, advertisers and marketers to access a new layer of consumer data and insights. I’m especial... More

Using AI for Metadata Creation (CMS Wire)

High quality metadata plays an outsized role in improving enterprise search results. But convincing people to consistently apply quality metadata has been an uphill battle for most... More

From Abstraction to Visualization – Tackling Data in New Media Workflows (Western Digital Blog)

The media & entertainment workflow is becoming increasingly complex. New digital formats, collaborative tools, and data-intensive applications have changed everything from the crea... More

To Improve Customer Experience, Embrace the Outliers in Your Data (Kellogg Insight)

Companies are increasingly turning to data science to better understand how customers interact with their products and services. And with good reason. A 2018 survey found that 58 p... More

20 Data, Analytics Predictions Through 2025 (MicroStrategy Blog)

Not only will the amount of IoT-generated and real-time data balloon, but so will the amount of data created and managed by enterprises. By 2025, nearly 60% of the 175 zettabytes o... More

AI and the IoT: A Perfect Match (IE)

With IoT's basic function of connecting machines and generating data and AI's ability to simulate intelligent behavior, when the two technologies come together, we will see a techn... More

‘Data Scientist’ Title Evolving Into New Thing (Datanami)

Who is a data scientist, and what do they do? It’s a worthy question, and one that’s been asked an untold number of times over the years. But now it appears the job definition ... More

What is the Difference Between Data Analysis and Data Visualization? (Forbes)

Numerous job adverts focus on data visualization skills while not necessarily specifying the importance of analytical skills. Job titles reflect this trend with the emergence of ne... More

Ford Tasks AWS with Underpinning Its City Data Platform (CBR)

Ford has contracted AWS to provide the backbone of its nascent Transportation Mobility Cloud project; a cloud-based infrastructure platform capable managing information flow and �... More

Telling Data Stories with Six Nations’ AWS Insights (SportsPro)

Following the Six Nations' first season utilising Amazon’s cloud technology, SportsPro takes a closer look at why AWS has changed the game for the digital sports fan.... More

Google Cloud Search Tool Finds Data Stored in SAP, Salesforce, Other Platforms (Media Post)

Google has developed a tool that allows marketers and other enterprise customers of its cloud services to search through their data, regardless of any third-party platforms where i... More

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