Data

 

SAP’s Alicia Tillman Talks Data, Experience Management (Forbes)

Tillman: "We live an intelligent world where data is at the forefront of fueling everything for us. We also we live in an experience economy where your product has to become the ex... More

The Unseen Value of VR Data (TechNative)

Until recently, the use of VR in the corporate world has been relatively limited. Now, however, businesses are recognising its potential, and VR technology is beginning to reshape ... More

Alexa Adds In-Depth NFL Stats Ahead of the New Season (Engadget)

Alexa's football knowledge is now decidedly more profound. Amazon has added a slew of info to its voice assistant's repertoire that includes "comprehensive, in-depth" stats for NFL... More

Seeing the Big Picture on Big Data Market Shift (Datanami)

Hidden from view in the “I want to be data-driven” conversation are the nitty-gritty details of how actually to become a data-driven organization. The grand hope is that artifi... More

3 Best Practices to Transform to a Data-Driven Operating Model (Adobe Blog)

Companies have widely embraced putting the customer at the heart of their organization as a lever of growth and satisfaction — yet execution has proven tough. According to resear... More

Three Keys to Better Data Management in the Digital Economy (Digitalist)

If data is the new currency of the digital economy, then the companies that succeed will be those that manage their data most effectively. What’s needed is a comprehensive data m... More

Data Orchestration Needs to Play ‘One Louder’ (Forbes)

On the road to becoming a truly data-driven digital business, organizations are faced with the challenge of managing a complex interwoven fabric of information. Many will adopt an ... More

How Data is Changing the Way the Music Industry Discovers a Hit (Forbes)

Over 40,000 songs are uploaded onto Spotify daily and access to promotion is a challenge, so how does an up-and-coming artist get a hit discovered through all of that noise? More s... More

Macy’s Draws on Google Cloud Data Management, Analytics for Warehouse Optimization (CIO Dive)

Macy's is using Google Cloud data management and analytics offerings to help power its new, in-house developed warehouse management software, Google Cloud has announced. The softwa... More

SAP Ariba, Standard Chartered in Partnership for Financial Supply Chain Solutions (SCN)

Standard Chartered Bank and SAP Ariba announced a strategic collaboration to make the Bank’s financial supply chain solutions easily accessible to businesses in the Asia Pacific ... More

Securing Your Digital Transactions With Blockchain (Digitalist)

Since its inception, there have been varying levels of controversy, criticism, skepticism, and optimism surrounding Bitcoin and blockchain; however, we are now seeing increasing ad... More

Stop Focusing on Big Data and Start Focusing on Smart Data (Forbes)

“Big Data.” Over 800 million results when you type the term into Google. It’s been an important marketing topic for some time. And it’s a significant challenge for CMOs. Wh... More

How Blockchain Is About to Change the Music Industry (Forbes)

We hear music every day, we dance to it and sing along with it. Music moves us and even defines our mood and the ambiance of the space around us. But do we know how it is made? Wri... More

Veritone Inks Deal With ART19 to Use aiWARE for Intelligent Ad Targeting in Podcasting (SSN)

Veritone announced an agreement with ART19, set to use aiWARE to run cognitive analysis and topical extraction on publisher podcasts that are part of ART19’s targeted ad sales pl... More

Five Factors Shaping Data Science (InformationWeek)

As data science evolves, key challenges are driving organizations to seek innovative solutions to compete in the new AI-driven economy.... More

Spotify’s Pitch to Podcasters: Valuable Listener Data (The Verge)

Spotify is going to give podcasters listener data they can’t get anywhere else. The company is taking its Spotify for Podcasters dashboard out of a beta, giving more podcasters a... More

Research Experts Even More Vital in Big Data Era (Raconteur)

For companies to add value through data science, they still need market researchers to interpret the “what” from the “why.”... More

The CIO’s Big Job in the Next Data-Driven Era (CMO)

Adopting technology—and more importantly, staying ahead of technology—will be imperative to remaining relevant as the speed of innovation occurs faster than ever before. But wh... More

Scams Offering to Sell Festivals’ Customer Data Highlight Ongoing Battle for Privacy (Billboard)

There's a new grift in town: Email scammers are selling fake attendee lists for major music festivals to marketers.... More

Adobe Advertising Ambassador Program Launches in Australia (Adobe Blog)

o help build the marketer of the future, Adobe is launching a global-first Adobe Advertising Ambassador Program to lead transformation of digital experiences in the Australian mark... More

Sign up for our newsletters
* indicates required
MESA Newsletters