Data

TiVo’s Horstman: Set-Top Box Data ‘Must Move at the Speed Of Digital’ (Beet.TV)

When TiVo and Rovi merged in the fall of 2016, one priority was to pool all of the set-top box viewing data from TiVo’s own hardware and combine it with data from cable and satel... More

Inside the Binge Factory (Vulture)

Netflix is hiring everybody in and out of Hollywood to make more TV shows than any network ever has, and it already knows which ones you’ll like.... More

World Cup 2018 Technology: Five Innovations to Watch Out for in Russia (Forbes)

A tablet-based system will give coaches for all 32 teams access to player statistics and video footage in real time. Match footage will be subject to a 30-second delay, alongside s... More

SAP Mounts Formalized CRM Drive (Forbes)

SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of datab... More

Gracenote Prediction: Brazil Beats Spain to Win World Cup (San Francisco Chronicle)

If you're looking for a favorite when the World Cup opens next week in Russia, it's Brazil. Spain will be the losing finalist. If real outsiders are of interest, two to consider ar... More

Taking Analytics to the 4th Dimension (Teradata Blog)

For many years, people have captured and analyzed data to gain insights. One of the lessons learned over time is that the more the data being acted on is integrated, the more insi... More

New IBM Guardium Tool Detects Sensitive Data for GDPR Compliance (eWeek)

GDPR enforcement officially began on May 25, though an IBM study released on May 6 reported that the majority of organizations would not be compliant with the deadline. Wiggins com... More

Spotify Offers Managers, Artists Advances to License Music Directly to Its Streaming Service (THR)

Under terms of some of the deals, management firms can receive several hundred thousand dollars as an advance fee for agreeing to license a certain number of tracks directly to Spo... More

In a World Where Data Rules, All Companies are Tech Companies (Forbes)

We are sitting smack dab in the middle of the data revolution. Every single company regardless of size or industry has the ability to collect data—on supplies, on inventory and o... More

Blockchain in Retail: Changing the Shopping Experience (ReadWrite)

Data improves the shopping experience for customers. Blockchain delivers an efficient way to collect and analyze the available information. Working with artificial intelligence and... More

Why the NFL is Building Its Own Data Co-Op (AdExchanger)

In the National Football League, the whole team has to know the same playbook for the plays to work. And the same is true for the NFL’s marketing group, which in 2017 began centr... More

Netflix’s Data-Driven Strategy Strengthens Lead for ‘Best Original Content’ in 2018 (Forbes)

In contrast to the traditionally fragmented market prevalent in creative industries, Netflix has created its own ecosystem. It licenses content, distributes that content, owns the ... More

IBM is Unlocking Tribal Knowledge with Data (CXO Today)

The world is transforming digitally and progressing with technologies and so are the organizations. With each new day, the organizations are waking up to a new technology that is d... More

How Marketers Can Start Integrating AI in Their Work (HBR)

According to research, businesses across all sectors will spend more than $100 billion per year on AI technologies by 2025, up from a mere $2 billion in 2015. The marketing industr... More

GDPR Enforced: Marketers See Consumer Data as Biggest Challenge (MediaPost)

As the General Data Protection Regulations (GDPR) goes into enforcement, marketers are rethinking their reliance on customer data. About 40% of those participating in a study now t... More

GDPR Provides Opportunity to Improve on Data Management (TechWire Asia)

With the deadline for the implementation of the European Union’s General Data Protection Regulation (GDPR) coming up this week, a new study from IBM reveals that nearly 60 percen... More

TiVo Report Sees New TV Data Shaking Up Measurement (B&C)

TV measurement is going through big changes, according to a new whitepaper from TiVo. After years of audience estimates being based on small samples or panels of viewer, big dat... More

How Data Will Come Into Play in OTT Advertising (Adweek)

We’ve reached a tipping point with the rise in cord-cutting and growing demand for premium video content. We’re approaching full-market scale in the U.S., with nearly 200 milli... More

Gracenote Introduces Recording-Level Music Style Datasets for Better Music Discovery, Curation, Personalization (MESA)

Gracenote is launching Sonic Style, a breakthrough music descriptor system which classifies the “style” of musical recordings across massive catalogs for the first time ever. ... More

You’ve Probably Been Hiring the Wrong Kind of Data Scientist (Fast Company)

Companies are having a notoriously hard time hiring data scientists, and it’s partly a self-created problem. Employers badly in need of data scientists don’t always understand ... More