Data

How Data Monetization Can Add Value to Your Analytics (SDC)

If you have any sort of analytics system in place right now, then you’re more than likely not getting as much value out of it as you could. Data monetization refers to the way th... More

How Predictive Analytics Can Improve Your Marketing Campaigns (Tech Wire Asia)

Whether we like to admit it or not, humans are rather predictable and most of us keep to some kind of routine. So it’s little surprise marketers can use technology to guess what ... More

How Next-Generation Sources of Viewing Data are Transforming TV Advertising (MTA)

Walt Horstman, TiVo: "There is no question that we are currently experiencing the biggest evolution the TV industry has seen since the invention of the television itself. The word ... More

How Data-Smart Marketers Deliver Better Customer Experiences (Adobe Blog)

If content is king, then experience is the often more powerful queen. Both are essential for brands to meet customer expectations in today’s multi-channel environment. But whethe... More

Google Cloud, Informatica Partner to Provide AI-Driven Integration with Full Lifecycle API Management (SCN)

Informatica has partnered with Google Cloud's Apigee product group, in a best-of-breed alliance to provide enterprises with a unified API management and integration solution. The p... More

6 Statistics Shaping the Role of Chief Data Officer (MicroStrategy Blog)

Using data to deliver new business models and new value for customers is the key to future success, and organizations will need a Chief Data Officer who can drive change and progre... More

5 Top Trends Driving Big Data Analytics (IM)

With the advent of digitization, big data analytics has become an established part of doing business across the globe. Most organizations now look to big data as a mainstream pract... More

The Rise of 5G: A Culture Shift in Data Analytics (Dataconomy)

Over the last several years, the global database market has made significant strides toward leveraging real-time information. As telcos and other industries prepare for the transit... More

How Will Targeted Ads Fare in an Era of Data Protection? ([email protected])

If targeted advertising needed indicators of both enormous growth and potential threats ahead, several recent events have been only too happy to oblige.... More

What’s an Online Ad Worth? Blockchain Might Help with That (WSJ)

Digital advertising has a serious problem: fraud. Widespread fraudulent practices are inflating measures of the traffic that digital ads attract, leading some advertisers to pay hi... More

Big Data is the Future of eSports (Kotaku)

As the data points became more public and players got more interested in accurate stat tracking, some of the ways of measuring achievement in games progressed as well. As the marke... More

Five Careers to Consider for Data Enthusiasts (Dataconomy)

Do you get excited every time you have to crunch numbers? Do you love knowing how many times people use their smartphones every day? Are you fascinated by how businesses use data t... More

Spotify is Testing a Data-Friendly ‘Lite’ App for Android (TechCrunch)

‘Spotify Lite’ — which was first spotted by the eagle eyes at Android Police — is designed to take up less space on smartphones and to consume less data, too. That’s part... More

GDPR is Giving New Life to Programmatic Guaranteed Deals (Digiday)

Much as contextual targeting is experiencing a rebirth due to the arrival of the General Data Protection Regulation, ad-buyer demand for programmatic guaranteed deals is also incre... More

Use Big Data to Create Value for Customers, Not Just Target Them (HBR)

Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that have stymied marketers since they started selling: 1) who buys wh... More

IBM, VW Team Up in ‘Garage Factory’ to Build More Personalized Services (CNET)

IBM and Volkswagen have both set up shop at an IBM office in Berlin to help develop VW's "We Experience" system, which uses IBM's cloud services to create a more personalized exper... More

Data Privacy in a Personalized Media World (Raconteur)

Television’s place at the heart of mass culture is no more. Streaming services provide higher revenues to entertainment companies than traditional broadcasting and media consumpt... More

World Cup 2018: Can Big Data Analytics Save Germany’s Tournament? (Forbes)

Ahead of the crunch match with Sweden in Sochi this Saturday, you can be sure that Germany will be using what it considers to be its "Virtual 12th man" in a bid to gain any sort of... More

5 Remarkable Uses for Text Analytics (SAS Blog)

Maybe you’ve heard of text analytics (or natural language processing) as a way to analyze consumer sentiment. Businesses often use these techniques to analyze customer complaints... More

Why GDPR is the Best Thing That Will Happen to Marketers in 2018 (The Drum)

Troves of data are still being generated by customers from every which way and from every channel, device, touchpoint, etc,. but your all-access pass to what you can do with it has... More