Analytics

S3 Panelists See Some Progress with Broadcasters, Smart Content

Looking at the projected media and entertainment (M&E) growth of 30 major metro cities, PwC’s “Cities of Opportunity: The Urban Rhythm of Entertainment & Media" will re... More

Spotify Adds Video Streaming, Other Services Built Around Listener Data (AdAge)

Spotify is rolling out a slew of new products, including a video platform, designed to transform the music streaming service into a much broader entertainment system. By adding vid... More

Cannes Lions Festival Shifts Focus Toward Ad Technology (New York Times)

This year, there will be more emphasis on advertising technology, which is fundamentally changing how advertising is created, bought and sold. Underpinning many of the panels and s... More

If You Think TV Is Dead, Maybe You’re Measuring Wrong (WSJ)

The TV world may love to hate Nielsen, but now the measurement giant is arming media companies with a new report that could aid their fight against digital rivals. The message of N... More

IBM Serves Wimbledon Tennis With Data Analytics (Forbes)

Nww in 2015, advanced analytics via IBM InfoSphere Streams will identify breaking match facts in near real-time and, via Watson Engagement Advisor, provide related insights and his... More

Bezos Drives Data-Driven Audience Profiling: WaPo’s Stevens (Beet.TV)

When Amazon founder Jeff Bezos bought The Washington Post in 2013, many wondered what influence the technology executive would have on the historic newspaper. One answer is now evi... More

Teletrax TV Analytics Solution Monitors Twentieth Century Fox (Advanced Television)

Teletrax, a Civolution company and the leading provider of real-time TV analytics and TV synchronized ads, has announced that Twentieth Century FOX Television Distribution has rene... More

Publishers Arming Themselves With Data To Fight For Programmatic Dollars (AdExchanger)

Data-based buying requires data-based selling, a theme that ran through the Association of Magazine Media’s Programmania conference Thursday. Magazine publishers have an advantag... More

SAS Automates Data Modeling for Fast Analysis (InfoWorld)

SAS wants to supercharge your business analysis, through new software that automatically builds multiple models of data and picks those that best predict future events. "If you tak... More

PITCHf/x Stays in Play as Sportvision and MLB Advanced Media Ink New Baseball Data Deal (Sportscaster)

PITCHf/x and its derivative data will be in play at all 30 MLB ballparks as Sportvision and MLB Advanced Media renew their deal for the pitch tracking system. It seems people just ... More

LAIKA Executive Touts Switch to Hightail

During LAIKA’s first two films (“Coraline” in 2009 and “ParaNorman” in 2012) the main way the Oregon-based stop-motion animation studio went about sharing video files amo... More

Tapad Adds Linear TV To Measurement Platform (MediaPost)

After raising $18.5 million last month, cross-screen marketing tech provider Tapad said it intended to use a portion of the funds to add linear TV measurement to its product. It di... More

Viacom: ‘Our Product Is Content, Our Currency Is Audiences’ (AdExchanger)

Channels are so last season. “I don’t care what device you’re on – I care about reaching you at the right time,” said Robert Spratlen, Viacom’s VP of digital media, dat... More

IBM Wants to Push Spark, Real-Time Big Data Tool, Into Mainstream (WSJ)

IBM has thrown its weight behind Spark, an increasingly popular tool that is used to analyze large amounts of data in real time. Spark opens up all sorts of emerging business appli... More

TV Nets to Advertisers: Stick With Us. Here’s Why (Adweek)

With television advertising facing a new challenge from digital media, the industry is compelled once again—for the first time in 25 years—to tout TV effectiveness, this time w... More

Apple Music Has Got the Beat But Not the Algorithm

By Paul Sweeting Apple is thinking different about music streaming. As Apple prepares to take on Spotify, Pandora and their many rivals in the streaming media sweepstakes with th... More

Music Streaming Services Adding Analytics to Artistry

Internet radio service Pandora this week announced it has acquired Next Big Sound, a leading music analytics provider, as it seeks to bolster its big data chops amid growing compet... More

Nielsen Explains How It’s Adapting to the Rise of Online Video (Wall Street Journal)

Nielsen has been a controversial character on this year’s upfront stages. At ratings-challenged MTV’s upfront last month, it was the villain, decried as “that old measuring s... More

This Season’s Hot New TV Show: The Data Game

The annual TV upfronts presentations are traditionally the forum where broadcasters and cable networks roll out their new and returning series and bring out their on-air stars to s... More

The New TV Metrics: Pick A Number, Any Number

With the major broadcasters gearing up to make their annual Upfront presentations to advertisers in New York next week the challenge of measuring program viewership across all of ... More