Analytics

 

Data and Analytics Rewrites the CFO Playbook (CFO)

A strong data foundation is now a non-negotiable aspect of measuring, managing, and transforming the business for long-term value creation.... More

How CTV Measurement Can be Used to Boost Ad Campaign Performance (Synamedia Blog)

With Connected TV dominating living rooms across the world, advertising on it remains one of the most popular marketing channels. Unlike panel-based linear advertising, CTV ad camp... More

Three Artificial Intelligence Trends for 2024 (Genpact Blog)

AI has evolved beyond the confines of tech businesses to become part of our everyday lives. And in 2023, generative AI exploded onto the scene, opening doors to exciting opportunit... More

From Search to Cinematic Success: Maximising Returns with Strategic Pay-per-Click Advertising (Boxoffice Company)

The world of pay-per-click (PPC) advertising can feel like a daunting puzzle, especially when attempting to manage it on your own. That’s where finding the right partner comes in... More

Generative AI and the Future of Content Creation (Forbes)

Given its nature, it’s not surprising that content creators, in particular, have found it a powerful addition to their toolset. Marketing agencies, advertising creatives, news or... More

How FAST Channels are Re-Shaping Licensing Revenue Management (FilmTrack Blog)

FAST channels are changing the license revenue environment and providing new opportunities. With revenue forecast to grow at an incredible rate, media companies have new monetisati... More

8 Ways AI and 5G are Pushing the Boundaries of Innovation Together (ZDNet)

It's all very symbiotic: 5G supports AI. AI supports 5G. From smart manufacturing to sports and entertainment, the opportunities seem limitless.... More

AWS Announces AI Tool Amazon Q to Reimagine Future of Work (TM)

Unveiled at its re:Invent conference in Las Vegas, AWS says customers can get fast, relevant answers to pressing questions, generate content, and take actions – all informed by a... More

Veritone Joins the Generative AI Center of Excellence for AWS Partners

As an AWS Partner, Veritone contributes its generative AI expertise and AI for Good principles to the programme’s mission. (more…)... More

Compliance Matters to Advertisers (Spherex Blog)

Today, while the placement hasn’t changed much, never-before-advertised merchandise is now regularly promoted.... More

Raising Your Game by Deploying AI Within Game Localization (Game Developer)

Leveraging AI and its linguistic capabilities, scale and efficiency, has become an indispensable tool in this process. AI not only accelerates the translation of in-game content bu... More

3 Reasons Why Boutique to Midsize Companies Need Financials to Track IP Rights (FilmTrack Blog)

No matter the scale, every media company grapples with the intricacies of rights management; yet, smaller media companies often underestimate the need for dedicated software, mista... More

XL8’s Research Paper Accepted at EMNLP 2023 to Enhance Real-Time Translation Performance

XL8 has made a significant contribution to the field of natural language processing by submitting a noteworthy paper to the 2023 Conference on Empirical Methods in Natural Language... More

Zendesk: Stronger Customer Trust, Better CX Data Protection: 3 Strategic Recommendations (Forbes)

Your phone buzzes with an email notification. Subject line: Important information about a recent security incident. Sounds familiar, right? Unfortunately, security incidents are mo... More

The Best Time to be a Developer is Now (SAP Blog)

In recent years, the world has experienced a skyrocketing demand for developers. The pace of technological advancement has surpassed what many organizations were prepared to implem... More

AWS, NFL Next Gen Stats Release ‘Playbook Pass Rush’

Are you ready to test your strategic skill and jump head first into the world of NFL analytics? Look no further than the immersive online game “Playbook Pass Rush” developed by... More

Flexible Licensing, Boundless Innovation: How Arm is Accelerating Partner Success

A changing compute landscape in the age of AI requires new ways for companies to accelerate innovation.... More

NHL Unlocks the Power of Data with SAP Partnership

The first project the NHL delivered in collaboration with SAP was transforming NHL stats on NHL.com – creating a definitive destination for hockey analytics. Last season alone, m... More

Patrick Lambe Discusses Knowledge Audits, Taxonomy and More (Synaptica Blog)

We talked again with Patrick Lambe, this time focused on his new book, Principles of Knowledge Auditing: Foundations for Knowledge Management Implementation. We discussed knowledge... More

The AI Advantage in Customer Experience (SAP Blog)

The latest advancements in artificial intelligence and generative AI have opened the possibility to re-shape every business and brought new challenges.... More

Sign up for our newsletters
* indicates required
MESA Newsletters