Analytics

MicroStrategy, Freddie Mac to Provide Analytics Dashboard to Help Evaluate Loan Performance, Optimize Lending Strategies (SCN)

MicroStrategy announced that it is providing analytics technology for Freddie Mac’s web-based mortgage insights tool, Evaluate|Compare|OptimizeSM (ECO), designed to help mortgage... More

Salesforce’s Einstein Search Uses AI to Personalize CRM Search Results (VentureBeat)

Salesforce took the wraps off of Einstein Search, an evolution of Einstein Search for Commerce and Einstein Search Recommendations that brings personalized and actionable search to... More

10 Predictions for the Next Decade of Analytics (CMO)

AI and other analytics technologies are driving incredible innovations and advancements that are making it possible to do things with data that business leaders only dreamed of a s... More

Why Creatives Go Rogue (Nuxeo Blog)

A friend of mine still loves to tell the story of a college roommate who organized his massive CD collection by the artist’s name. She didn’t hear Sympathy for the Devil for a ... More

Adobe Applies a Real-Time Layered Approach to Customer Analytics (PCMag)

Adobe is applying the layered approach and ease of use of products like its Adobe Photoshop to its new Adobe Customer Journey Analytics solution. Adobe Customer Journey Analytics h... More

MicroStrategy Gains Momentum as More Customers Migrate Their Analytics, Mobility Deployments to the Cloud (HITS)

MicroStrategy announced that organizations faced with growing system demands can seamlessly move their MicroStrategy analytics and mobility deployments to the cloud to help reduce ... More

Apple Sees Long-Term Potential for Cryptocurrency (CNBC)

Apple has become a big player in mobile payments since releasing Apple Pay for the iPhone in 2014 and moving deeper into the market with last month’s launch of Apple Card in part... More

Latest Adobe Tool Helps Marketers Work Directly With Customer Journey Data (TechCrunch)

Adobe has a lot going on with Analytics and the Customer Experience Platform, a place to gather data to understand customers better. Today, it announced a new analytics tool that e... More

IBC 2019: ThinkAnalytics Sets Launch of Addressable Ad Offering (Light Reading)

At IBC 2019 ThinkAnalytics will launch ThinkAdvertising, a new addressable advertising solution that provides pay-TV and OTT providers with deep insights from rich viewing, behavio... More

SHIFT Debuts Reporting: Transparency, Accountability, and Oversight at Your Fingertips (Shifting Perspective)

SHIFT has announced Reporting, your very own analytics engine that surfaces everything you want to know about your Links. See exactly who’s viewed your content (or who still need... More

Want Innovation? Elevate Design and Engineering (Techonomy)

We live in an exciting time, when digital products and services are transforming industries, business models and jobs. There’s the uber-ization of everything from home automation... More

Alexa Adds In-Depth NFL Stats Ahead of the New Season (Engadget)

Alexa's football knowledge is now decidedly more profound. Amazon has added a slew of info to its voice assistant's repertoire that includes "comprehensive, in-depth" stats for NFL... More

Macy’s Draws on Google Cloud Data Management, Analytics for Warehouse Optimization (CIO Dive)

Macy's is using Google Cloud data management and analytics offerings to help power its new, in-house developed warehouse management software, Google Cloud has announced. The softwa... More

SAP Ariba, Standard Chartered in Partnership for Financial Supply Chain Solutions (SCN)

Standard Chartered Bank and SAP Ariba announced a strategic collaboration to make the Bank’s financial supply chain solutions easily accessible to businesses in the Asia Pacific ... More

Securing Your Digital Transactions With Blockchain (Digitalist)

Since its inception, there have been varying levels of controversy, criticism, skepticism, and optimism surrounding Bitcoin and blockchain; however, we are now seeing increasing ad... More

How Blockchain Is About to Change the Music Industry (Forbes)

We hear music every day, we dance to it and sing along with it. Music moves us and even defines our mood and the ambiance of the space around us. But do we know how it is made? Wri... More

Veritone Inks Deal With ART19 to Use aiWARE for Intelligent Ad Targeting in Podcasting (SSN)

Veritone announced an agreement with ART19, set to use aiWARE to run cognitive analysis and topical extraction on publisher podcasts that are part of ART19’s targeted ad sales pl... More

Music to the Ear: Adobe Analytics Releases Digital Audio Capabilities (Adobe Blog)

Adobe is making available new streaming audio capabilities within Adobe Analytics to give brands access to deep insights into both online and offline audio. As Adobe Experience Clo... More

Adobe Advertising Ambassador Program Launches in Australia (Adobe Blog)

o help build the marketer of the future, Adobe is launching a global-first Adobe Advertising Ambassador Program to lead transformation of digital experiences in the Australian mark... More

Netflix Motion Tracking Reveals What the Future of Ad Engagement Data Gathering May Hold (ZDNet)

If you’re moving, perhaps you’re not really paying attention to the content on display.... More