OTT/Streaming

Social media has been the road for superstardom for many D2C brands. But many D2C brands are now looking for ways to continue that blazing fast growth by reaching new audiences, es... More

NBCUniversal chief Steve Burke predicts that things are going to get even more intense among the media and tech giants launching streaming platforms before the marketplace inevitab... More

Tom Bergeron, the host of the ABC reality show “Dancing With the Stars,” looked into the camera at the start of a recent Disney-themed episode and made a forceful sales pitch.... More

With the rise of HBO Max, Disney+, and AppleTV+, one thing is for sure: The big loser is traditional cable.... More

Netflix is ready to take its lower-cost, mobile-only plan beyond India as it looks to expand the reach of its service in other international markets. The American on-demand video s... More

Six-figure deals for filming everyday trips to the store? It's enough to lure high-profile celebrities to the platform, but the global audience and creative freedom (plus ad revenu... More

Discovery is making a free-streaming play in the U.K. and Ireland with the launch of Dplay. The ad-supported service launches this week. It will be programmed with content from Dis... More

Verizon announced that it will offer its customers a year of Disney+ for free. The deal will be available to new and existing Verizon wireless unlimited customers, new Fios Home In... More

Operators know they have to rise to the challenge of popular – and now ubiquitous – OTT services. But the proliferation of said services also presents opportunities for pay-TV ... More

Eros Now, a premier Indian OTT entertainment platform, announced that it will support Dolby Vision ultra-vivid imaging technology and Dolby Vision immersive audio on selected conte... More

Swedish sports rights agency Spring Media has partnered with Red Bee Media to launch Wnited, the world’s first global over-the-top streaming service dedicated to women’s soccer... More

The entry of Disney, Apple and WarnerMedia into the streaming wars could spell trouble for a number of smaller niche players while creating opportunities for others. The number of ... More

For months now a narrative has been building: one that pits Netflix against a rising tide of new SVOD giants. But then Netflix had a good third quarter and upended the story.... More

If you can't beat them, join them. AMC Entertainment, the largest theater chain in the world, will soon be offering movies to stream at home. The movie theater industry has tried a... More

Once upon a time in the days before the internet, lunchtime was always considered off peak for advertisers but new research shows that the weekday lunch hour is now a prime viewing... More

OTT is more nuanced than you might think. Adding to the complexity, the over-the-top field - the collection of streamers that come through the TV "over the top" of a cable box via ... More

As families consider which platforms best fulfill their television desires, the industry’s thirst for younger eyeballs (and parental cash) means that the forthcoming direct-to-co... More

Quibi, the short-form mobile TV service founded by Jeffrey Katzenberg, announced a pact with T-Mobile to be the official telecommunications partner for its April 2020 launch. T-Mob... More

Service users are more likely to recommend a platform based on the quality of the user interface (UI) than they are on content. According to new research from Parks Associates, 70%... More

According to a report, the Indian OTT market is projected to grow 80 per cent from 170 mn in 2019 to 300 mn by 2022.... More