OTT/Streaming

Less than 10% of Apple customers eligible for 12-month free trials of the company's Apple TV+ streaming video service have taken the offer, a Wall Street analyst said. Bernstein an... More

Since its founding in 1886, UK-based Football Club Arsenal has garnered an estimated fanbase of more than 100 million worldwide, and today, social media and digital video play a cr... More

Quibi is the boldest venture Hollywood has seen in its recent history. It involves multiple breakthroughs in every area: narrative, production and the business model. Here is a bre... More

AT&T’s WarnerMedia is not necessarily putting all of its eggs in the HBO Max basket, but it is certainly putting a lot of them there. One billion, two hundred million eggs, to be... More

Disney has Wall Streeters and the industry eagerly awaiting the company’s quarterly earnings announcement on Tuesday, which will include the first official subscriber numbers for... More

The Sundance Film Festival long has been a place where independently made movies slowly get absorbed into the Hollywood mainstream — a snowy paradise where boutique film buyers c... More

With tens of billions of dollars being invested in original and licensed content, programs will be heavily promoted to differentiate from their competitors.... More

Keeping its focus on great content and customer satisfaction will produce greater long-term benefits for Netflix than trying to expand to digital advertising.... More

The last decade or more within the advertising and marketing industry has been marked with an increased reliance on data, quantitative measurements, and programmatic alignment of b... More

As always, the power of traditional linear broadcast television will be on full display Sunday, when the San Francisco 49ers face the Kansas City Chiefs in Super Bowl LIV at Hard R... More

Drafting is not just a tactic used by NASCAR drivers or cyclists. It’s also the nickname for an internal media strategy by DAZN to grow its audience off big events like the Super... More

Revenue generated globally by over-the-top services is on pace to surpass $200 billion by the end of 2023, according to new data published by global tech market advisory firm ABI R... More

AT&T, Comcast and Walt Disney aren’t the only big companies eager to get into streaming-video. Procter & Gamble, one of the world’s most influential advertisers, is looking to ... More

Research from the NPD Group has found that in 2019 weekly time spent watching the top two subscription video on-demand services Hulu and Netflix rose 7% annually, growing to 4 hour... More

Netflix comedies climb to the top this week as Family Reunion enters at No. 1! The second installment of the sitcom wins by a hair; beating fantasy series, Chilling Adventures of S... More

Disney’s new streaming video service, Disney+, is reportedly on the verge of an integration deal with European pay TV operator Sky. According to the Telegraph, Sky is working wit... More

One of the articles that caught our eye at the end of last year was about the problem of slow streaming and latency when it comes to watching live sports. It’s a problem that man... More

As streaming becomes more and more the viewing norm, the content of the Netflixes, Amazons and Hulus of the world, bold and binge-friendly, is increasingly affecting the programmin... More

Last year, Netflix released 19 original movies from first-time directors on its streaming platform; another 11 have already been announced for 2020. About half of the first-time di... More

With a new social media star and a fresh studio dedicated to its digital programming, ESPN is upgrading online game viewing.... More