Mobile

‘Mobile’ Poised To Take Gold At Rio Summer Olympics (CMO)

Every four years, the world’s top athletes converge to compete on the world stage. For marketers, this year’s Games of the XXXI Olympiad, a.k.a. the Summer Olympics in Rio de J... More

Nielsen Says Smartphone Video Viewing Jumps (B&C)

Video viewing on smartphones jumped during the first quarter, according to Nielsen’s new Comparable Metrics report. Nielsen is attempting to measure more forms of media consumpti... More

Pokemon Go Now More Popular Than Candy Crush, Draw Something (Variety)

Pokemon Go has become the most popular mobile game in the history of mobile gaming in the U.S., according to new data from Surveymonkey. The augmented reality game now has more U.S... More

Twitter Debuts Livestreaming With High Definition Broadcast of Wimbledon (Adweek)

Twitter today is providing a glimpse into what kind of TV-like platform it could be for sports fans, one of its most-loyal user bases. The social media network's livestreaming of W... More

Adults Consume More Media; Smartphone Viewing Rises (MediaPost)

Although analysts say U.S. media use is nearing media saturation, total media consumption for the first quarter of 2016 among U.S. adults rose around 10% versus the same period the... More

Tumblr to Launch Live Video on Tuesday (TechCrunch)

Twitter has Periscope. Amazon has Twitch. Google has YouTube’s live streaming. And Facebook has Facebook Live. Now, Tumblr is getting into live video, too. The company is prepari... More

Mobile Growth Sees All Other Media Decline (TVBEurope)

The rise of mobile internet consumption is seeing all other media outlets decline, according to the latest Zenith report. The second annual edition of ‘Media Consumption Forecast... More

Perpetually on the Hunt for Young Men, Brands are Betting on eSports (Digiday)

The interest from brands has been so great this year that talent agency WME IMG recently hired two more salespeople to service the accounts. “Of the top 10 advertisers globally, ... More

Snapchat User Base to Surpass Twitter, Pinterest in U.S. This Year – Study (Variety)

Snapchat is on pace to grow the number of U.S. active users a blistering 27% this year, to hit 58.6 million — topping Twitter and Pinterest for the first time, according to resea... More

Your Smartphone May Soon Be a Virtual Theater (Bloomberg View)

Google's annual developers' conference, known as the I/O, has now become what Apple's events have ceased to be: A window into the near future of consumer tech. This year's event re... More

Disney Is Consolidating Its VR Apps: Here’s Why That Matters (Refinery29)

Were you to get a VR headset and decide to use it, you’d find that the content is frustratingly hard to find. There's a lot of great stuff, but the hunt can be frustrating. Disne... More

Twitter Adds ‘Go Live’ Button To App (IBT)

Twitter is ramping up its push into live video. A “Go Live” button, which provides a one-tap navigation to Twitter’s Periscope app, is now available to some Android users in ... More

MLB Using an iPad Pro in the Dugout, and How it Could Change Baseball Forever (WIRED)

Major League Baseball recently signed a multi-year deal with Apple to provide the 12.9-inch tablets to every team. They’re preloaded with MLB Dugout, an app that collects a team... More

INTX 2016: Stop Calling Mobile Video a Trend (MCN)

Whether it’s authenticated TV everywhere services or new direct-to-consumer offerings, mobile video is no longer a funky little trend but a key part of the video and TV landscape... More

Podcasts Surge, but Producers Fear Apple Isn’t Listening (NY Times)

These days, many amateur podcasters are going professional. Major media organizations, searching for answers and bright spots in a fast-changing and confusing digital world, are re... More

Netflix Now Lets You Control How Much Data it Uses When Streaming from Your Smartphone (TechCrunch)

Netflix announced a new way for consumers to control how much data its app uses when they’re accessing the service by way of a mobile device. In the updated version of the iOS or... More

Akamai Tackles Key Mobile Performance Challenges (eCampus News)

Akamai has unveiled several major advances to Akamai Ion, the company’s flagship web performance solution. Ion is designed to accelerate the delivery of websites, web application... More

FCC Seeks Mobile Broadband Competition Info (B&C)

The FCC is seeking input for its 19th report on the state of mobile wireless competition. That comment date is May 31, with replies due June 15. Among other things it wants to know... More

Deluxe MediaCloud Recognized with IABM Game Changer Award at NAB 2016 (MESA)

Deluxe MediaCloud has received a big industry honor—a Game Changer Award from IABM in the category of Services. The awards recognize new solutions that offer significant benefits... More

For the First Time, Mobile Gaming Will Make more Money than Traditional Videogames (Quartz)

The threshold was crossed earlier this year and 2016 will be the first time mobile gaming from smartphones, tablets and other handheld devices generates more revenue than any other... More