Mobile

 

What’s Driving High-Fidelity Mobile Gaming? (Arm Blueprint)

As part of a new Arm-commissioned report by Newzoo, gaming expert Steve Winburn explores the technologies, tools and trends enabling next-generation mobile gaming experiences.... More

AWS Acquires Encrypted Messaging Service Wickr (TechCrunch)

AWS announced that it has acquired secure communications service Wickr — a messaging app that has geared itself towards providing services to government and military groups and e... More

Mobile Gaming Industry to be Worth $272B by 2030 (GI)

Analyst firm attributes growth to streaming, cloud gaming, technical parity to consoles, and more.... More

SAP Debuts New Mobile Experience

Content, apps, and tasks need to be easily and intuitively accessible for users in one place so they can stay informed, take action, and dive into their work – no matter where th... More

Personalising the Game Player Experience (Softtek Blog)

Video gamers have logged into their favourite game environments with the intent to be entertained by inventive game developers and players. Game companies have great opportunities ... More

Livestreaming Popularity to Grow in 2021 (Marketing Dive)

As the pandemic continues to keep some shoppers away from physical stores, new research projects livestreaming to be a top trend in 2021, with the market expected to reach $6 billi... More

How Audio Programmatic is Unlocking ‘Screen-Free’ Campaigns (Digiday)

Growth in audio adoption has helped uncover trends about audio listeners and usage. One notable aspect of audio is how engaging it is for listeners. These trends begin to demonstra... More

Microsoft’s ‘Netflix-for-Gaming’ Service Launches on iPhone, PC This Week (CNBC)

Microsoft’s Xbox Cloud Gaming service, previously known as xCloud, will begin rolling out in beta to iPhones, iPads and PCs this week. The service will be invite-only to start.... More

Podcasting Plots to Retain New Listeners Post-Pandemic (MC)

The business of podcasting seems to have proven immune to the negative impacts of the coronavirus pandemic. The industry has seen an increase in listenership, according to a new re... More

Consumers Now Average 4.2 Hours Per Day in Apps, Up 30% From 2019 (TechCrunch)

Global consumers are now spending an average of 4.2 hours per day using apps on their smartphones, an increase of 30% from just two years prior. In some markets, the average is eve... More

Verizon Media, Catalina Link Digital Ads With Online, In-Store Purchase Data (MP)

The partnership allows brands working with Verizon to link in-store and online shopping data to their digital ad campaigns in real-time. This works by matching Catalina’s sales d... More

Mobile Gaming Saw Surge of New Players in 2020 (GamesIndustry)

NPD: Number of mobile gamers increased 12% last year, in part due to pandemic-related lockdowns.... More

Apple Users Spent $1.8B on Apps in Last Week of 2020 (Bloomberg)

Apple said that most of the spending between Christmas Eve and New Year’s Eve went to games.... More

Why Everyone Wins When Mobile Gaming Companies Focus on Customer Experience (TechCrunch)

The foundation of any gaming customer service strategy should be to quickly resolve gamers’ issues so they can get back to playing as soon as possible.... More

The 6 Biggest Trends in B2B Commerce for 2021 (CMO)

B2B marketplaces and progressive web apps are among the technologies that will see greater business adoption next year, according to several industry experts.... More

Quibi’s Short Life is Over (Engadget)

Less than eight months after it arrived, the streaming service is dead.... More

Dolby Atmos Launches on BT Sport App (BTN)

The immersive audio technology is available to BT Sport Ultimate customers on the small and large screen app and as part of the BT Sport Match Day Experience for EE customers with ... More

Video Streaming Apps See Major Surge as Lockdowns Continue (RTN)

With consumers stuck at home due to continuing Covid lockdowns, they’re continuing to turn to streaming apps to stay entertained and pass the time.... More

How to Choose an Operator-Ready OTT Solution to Optimise Revenues (NAGRA Blog)

There is an increasing demand from consumers for a comprehensive mobile entertainment experience. This trend leaves many service providers without the right technologies and resour... More

Adobe Spark, Square Come Together to Help Small Businesses Go Big This Holiday Season

Adobe paired three small businesses with a designer to bring a fresh look to their brand materials, from websites to social media feeds. They can also digitalize their shops with S... More

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