Mobile

Gracenote: New Mobile Video Analytics Solution Provides ‘Deep Insights’ into Viewer Engagement

Gracenote introduced a new Mobile Video Analytics solution Aug. 16 that “offers deep insights into how mobile streaming video performance impacts subscriber engagement and retent... More

A 5G Device Timeline for 2018 and Beyond (Light Reading)

Now that operators and vendors have started to preview the very first 5G devices and smartphones to be available for the next-generation wireless networks, it's time to revisit our... More

Online Ads That Follow You are Getting New Scrutiny (WSJ)

While digital ads that follow users around the web have existed for years, online data and advertising practices are being looked at more closely.... More

We Have Reached Peak Screen – Now Revolution is in the Air (New York Times)

Tech has now captured pretty much all visual capacity. Americans spend three to four hours a day looking at their phones, and about 11 hours a day looking at screens of any kind. S... More

Mobile Becomes Big Component of Long-Term TV Sports Deals (MediaPost)

Many more deals for mobile seem to be crucial components of overall sports rights fee deals with TV networks. All this comes with an immediate positive for traditional TV viewers -... More

Facebook Trials Subscription Tool to Appease Instant Article Publishers (The Drum)

Social network Facebook is looking to deliver the goods for publishers concerned it is not doing enough to help them monetise while it flourishes from their content and presence on... More

Video on Instagram Goes Pro (MediaPost)

IGTV features much longer videos than those on the main app, with a heavy emphasis on ones from professional creators. As with Snapchat, the videos will be in the vertical format w... More

CBS to Stream NFL Games on Mobile (TechCrunch)

CBS today announced an expanded agreement with the NFL which will allow it to stream NFL ON CBS games through its over-the-top service, CBS All Access, through 2022. The deal inclu... More

Twitter Expands Availability of Pre-Roll Video Ads (B&C)

Twitter says that video views have nearly doubled over the past year and video is its top revenue generating ad format, accounting for more than half of its ad revenue.... More

Twitter Partners with LeBron James’ ‘Uninterrupted’ for NBA Finals Show (SportsPro)

The deal, which started during Thursday night’s NBA finals game one, sees Twitter air a Crown Royal Canadian Whisky-sponsored halftime show for games one to three of the champion... More

Tata Communications Powers F1 TV App, Bringing Live Grand Prix Action Directly to Mobile Devices (MESA)

Tata Communications is powering the new F1® TV mobile app, which will transform how people are able to watch and engage with the sport. Starting with the 2018 season, Formula 1 wi... More

YouTube Updates Live Streaming Features (Deadline)

YouTube has just introduced new features to enhance live streamed videos. The move comes as SpaceX’s successful launch of the Falcon Heavy rocket provided a showcase of YouTube... More

Social Media Predictions for 2018: Shopping, AI, Maybe Even a Soul (Fast Company)

Shopping Comes To Social Media (For Real, This Time) - It’s the no-brainer, slam-dunk idea that just refuses to catch on: shopping on social media. Sure, “buy buttons” have b... More

5 Online Shopping Predictions for the 2017 Holiday Season (CMO)

Prediction 4: More Than Half Of Online Visits To Retail Sites Will Come From Mobile Devices - While desktop purchases still account for two-thirds of revenue year-round, mobile is ... More

So You’re Building Out Your Mobile Footprint …

By John Chapman, Cisco Fellow and CTO, Cisco's Cable Access Business As more and more cable service providers forge MVNO partnerships with mobile carriers, or build their own MN... More

Spotify’s Second App is Here, and It’s Just for Artists (Billboard)

Spotify has unveiled only its second app ever, Spotify for Artists, a one-stop mobile version of its existing artist-centric dashboard client for tracking new music, updating profi... More

Report: Half of TV Viewing Will be Mobile by 2020 (TVBEurope)

Fifty per cent of TV and video viewing will be via mobile devices (smart phones, laptops and tablets) in 2020, according to Ericsson’s latest report. The smart phone alone will a... More

Twitter Is Testing Longer Tweets (Billboard)

Twitter is about to get a little more wordy. The social network announced Tuesday that it is testing doubling its character limit from 140 characters to 280 characters, a move mea... More

Facebook Scoops NFL Video Highlights, In-Depth Recaps (Engadget)

With its recently launched Watch video section still fresh, Facebook is wasting no time in expanding its line-up. This time it's ditching original shows in favor of football. The c... More

4 Consumer Trends that are Revolutionizing Content Consumption (CMO)

Smartphones Are The Preferred Method For Consumption - Smartphones are driving overall traffic growth for M&E companies, Adobe Digital Insights found. As a whole, the industry has ... More