Mobile

To Avoid the Fate of Music Streaming, Podcasts Need to Validate Their Audiences (Adweek)

By 2009, the digitization and personalization of the music space had brought tremendous benefits to listeners. Almost everyone you knew was listening—and if they weren’t, their... More

Is the Era of Voice Texting Upon Us? (The Ringer)

The most controversial mode of 2018 communication is … a short voice message meant to replace a text. If you are currently having a strong, visceral reaction to the concept, you ... More

Study: 32% of U.S. Web Users Watch Videos Daily on Their Smartphones (DTV Europe)

The research found that out-of-home viewing was more common in the US, with 17% of US internet users strongly agreeing that they frequently use a smartphone, tablet or laptop to wa... More

Netflix Testing Cheaper Mobile-Only Subscription Tiers (The Verge)

The number of people who use mobile devices as a primary option to stream Netflix is growing worldwide, which makes it no surprise that the company is reportedly testing a new paym... More

Spotify Rolling Out its Official Apple Watch App (Fortune)

Spotify is delivering on its promise to release a music-streaming app for the Apple Watch after testing a beta version of the app earlier this month. With the new app, Spotify user... More

What’s Next for Podcasting? (TechCrunch)

The podcast market will discover the answer to a foundational question about its future in the next few years. Will it continue along the path of music streaming, where all podcast... More

Ooyala: Mobile Video Consumption Surges Again in Q2, With Massive Uptick Looming for Q3 (MESA)

Smartphone video starts topped 50% globally for the first time, a 13.2% year-over-year change and the largest in five quarters, per Ooyala’s Q2 2018 Global Video Index Report. De... More

Hollywood Seeking a Foothold in $314M Podcast Industry (Billboard)

A series of traditional media moves into podcasting signal that the niche audio medium is poised to get a lot louder. The deals showcase a shift in how Hollywood is approaching the... More

‘Mobile-First’ Generations Driving Adoption of Streaming Sports Content (MediaPost)

With the NFL season now underway, and with more options for streaming those games online and via mobile devices, analysts are again asking: Will consumers continue shifting their s... More

What a Chinese Mobile Megamerger Would Mean for the 5G Race (Bloomberg)

China is betting that bulking up its phone companies will help the country keep its edge in the race for 5G. A merger of two of China’s three carriers under consideration -- Chin... More

Mobile Video to Spike with 5G (Rapid TV News)

The move to active mobile video offerings will grow as entertainment bundling with mobile services becomes a must, according to the 2018 Economics of Mobile Programming Report by K... More

Gracenote: New Mobile Video Analytics Solution Provides ‘Deep Insights’ into Viewer Engagement

Gracenote introduced a new Mobile Video Analytics solution Aug. 16 that “offers deep insights into how mobile streaming video performance impacts subscriber engagement and retent... More

A 5G Device Timeline for 2018 and Beyond (Light Reading)

Now that operators and vendors have started to preview the very first 5G devices and smartphones to be available for the next-generation wireless networks, it's time to revisit our... More

Online Ads That Follow You are Getting New Scrutiny (WSJ)

While digital ads that follow users around the web have existed for years, online data and advertising practices are being looked at more closely.... More

We Have Reached Peak Screen – Now Revolution is in the Air (New York Times)

Tech has now captured pretty much all visual capacity. Americans spend three to four hours a day looking at their phones, and about 11 hours a day looking at screens of any kind. S... More

Mobile Becomes Big Component of Long-Term TV Sports Deals (MediaPost)

Many more deals for mobile seem to be crucial components of overall sports rights fee deals with TV networks. All this comes with an immediate positive for traditional TV viewers -... More

Facebook Trials Subscription Tool to Appease Instant Article Publishers (The Drum)

Social network Facebook is looking to deliver the goods for publishers concerned it is not doing enough to help them monetise while it flourishes from their content and presence on... More

Video on Instagram Goes Pro (MediaPost)

IGTV features much longer videos than those on the main app, with a heavy emphasis on ones from professional creators. As with Snapchat, the videos will be in the vertical format w... More

CBS to Stream NFL Games on Mobile (TechCrunch)

CBS today announced an expanded agreement with the NFL which will allow it to stream NFL ON CBS games through its over-the-top service, CBS All Access, through 2022. The deal inclu... More

Twitter Expands Availability of Pre-Roll Video Ads (B&C)

Twitter says that video views have nearly doubled over the past year and video is its top revenue generating ad format, accounting for more than half of its ad revenue.... More