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Why Podcasts Could Be a Differentiator for HBO Max (Motley Fool)

The better a streaming company's tools for figuring out what people watch and why, the better positioned that streaming company is to come out with the next big streaming hit. And ... More

Why Businesses are Developing Multiexperience (Tech HQ)

Gartner calls it one of the top ten strategic technology trends for businesses in 2020.... More

At Dreamforce 2019, Salesforce Tries to Pull More Data Into Its Orbit (ZDNet)

For years, Salesforce has touted the ecosystem that's developed around its cloud services. At Dreamforce 2019, the CRM giant gave the impression that it's not just facilitating the... More

Dolby Launches Atmos Music Consumer Campaign

Dolby has launched its first consumer campaign around its multi-dimensional sound technology, Dolby Atmos, with the first campaign video debuting Nov. 24 at the 2019 American Music... More

Netflix Changed Marketing for TV – Can Video Games Follow? (Venture Beat)

Millions of us devote hours of our daily lives interacting with video games. It is by far the most immersive form of media the world has to offer. But the majority of game marketin... More

What Broadcasters Must Know to Make the Most of the Streaming Wars (Media Post)

The last few weeks have been dominated by the arrival of AppleTV+, Britbox and Disney+, making it seem not a day goes by without another installment in the streaming wars. With a g... More

Applicaster Selected by Nexstar Media Group’s WGN America to Deliver Direct-to-Consumer Strategy (MESA)

Applicaster has partnered with Nexstar Media Group-owned, WGN America, to build the media organization’s first ever mobile experience. The new WGN America app was developed using... More

Could Disney Plus Reach 60M-90M Subscribers Earlier Than Expected? (Variety)

There’s no doubt about Disney’s desire to make an impression on the market with direct-to-consumer service Disney Plus, trumpeting 10 million subscribers just a day after its N... More

YouTube Tests Selling Ads for ‘Edgy’ Content to Marketers Like Studios Pitching R-Rated Movies (Variety)

YouTube wants to help creators who use profanity — or otherwise produce videos that are deemed “advertiser unfriendly” — to make more money: The video giant has launched a ... More

Dolby, Warner Music Group to Expand Music Available in Dolby Atmos (MESA)

Dolby and Warner Music Group are introducing an elevated way to experience WMG songs and albums with Dolby Atmos Music. Dolby Atmos is redefining how music is experienced by giving... More

Google Teams With The Boxoffice Company on Enhanced Movie Ticketing System (Deadline)

Google and The Boxoffice Company, a collection of entertainment and tech businesses owned by French digital media giant Webedia, have teamed up to enhance the process of buying mov... More

In Streaming Wars, Disney Reaches Beyond Kids, Families (Reuters)

Disney’s marketing force is reaching beyond its traditional family audience to send a message that its $7-a-month subscription service Disney+ offers something for all ages.... More

Banner Ads Bother, Pop-Ups Annoy, and Streaming Wars Aim to Revive Them (Variety)

Madison Avenue has hopes old web formats will gain traction in a new TV-screen frontier, one on which viewers watch fewer traditional video ads but might gravitate to an on-screen ... More

Ampere Analysis: Nordic Broadcasters Turning to Originals in Battle With SVOD Giants (DTE)

Nordic broadcasters are increasingly focusing on local originals and collaborating with each other to produce them in their battle with international SVOD giants such as Netflix, a... More

The Reason Hollywood Giants Waited so Long to Challenge Netflix (Quartz)

The behavior of the Hollywood entertainment giants can be explained by an old, sometimes forgotten theory that describes disruptive technologies: the innovator’s dilemma. The dil... More

Verizon Media, NBCUniversal Lean on 5G for Macy’s Thanksgiving Day Parade

The annual Macy’s Thanksgiving Day Parade will see a new twist on its 360-degree livestream (via Verizon Media, YouTube, Xbox, and NBC.com) this year, as NBC, Verizon, and Macy�... More

Disney’s ESPN is Caught in Strategic Limbo as the Company Moves Slowly Toward Streaming (CNBC)

The future of Disney is streaming, and the past is linear cable television. But the present is a weird mix of the two. Disney’s high-profile asset ESPN is awkwardly caught in the... More

Google Bets on the Future With Launch of Stadia Game Streaming Service (THR)

Google's long-gestating foray into gaming has finally arrived as the tech giant's game streaming service, Stadia, has launched. "Stadia has been built from the ground up to be a c... More

Salesforce Wants to Bring Voice to the Workplace (TechCrunch)

At its annual Dreamforce mega-conference in San Francisco, Salesforce introduced the next steps in its Einstein Voice project, which it first announced last year. Einstein Voice is... More

Magnolia Uses OWNZONES to Increase Global Reach, Gain In-Depth Audience Insights (MESA)

In 2016, Magnolia began its move into the OTT video market to earn new revenue and further monetize its vast, burgeoning content library. However, they soon encountered the inevita... More

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