Games/Interactive

Adobe Buys VR Creative Tool Oculus Medium (ZDNet)

Adobe announced that it's buying Oculus Medium, a virtual reality authoring tool born from Facebook's Oculus division, in bid to ramp up its VR strategy. Adobe intends to use Mediu... More

Sony, Verizon Demo 5G in Live Sports Production (RTN)

Sony Imaging Products & Solutions, Sony Mobile Communications and Verizon have joined forces with NBC Sports to test how 5G comms networks can change the way live sports broadcasts... More

Verizon Media, Serena Williams Launch Shoppable Video Series (MESA)

Verizon Media together with global sports icon Serena Williams announced an exclusive shoppable video series expanding S by Serena’s “Everybody, Every Body” content released ... More

Key Factors Driving AI in 2020 (Tech HQ)

AI has changed. The Artificial Intelligence that we first knew in the Science Fiction movies of the 1980s was portrayed as fanciful magic, where computers would talk to us like hum... More

Mobile Game Spending Hits Single-Day Record of $70M on Black Friday (THR)

User spending on mobile games in the U.S. hit an all-time single-day high of $69.7 million on Black Friday. Combined revenue across both Google Play and App Store was up 25 percent... More

Balancing Trust and Personalization in the Digital Age (CMO)

The adoption of new technology across the buyer journey, combined with advancements in artificial intelligence and machine learning, has seen rapid growth over the past few years. ... More

The Growing Impact of Gamification on Sports Content (SportsPro)

Interactivity and gamified content are changing media consumption, communication and commerce. Their effects on sport are now beginning to be felt, with broadcasters and rights hol... More

AR/VR Spending ‘to Reach $18.8B in 2020 (TVB Europe)

Worldwide spending on augmented reality (AR) and virtual reality (VR) is forecast to reach $18.8 billion in 2020, a 78.5 per cent increase from 2019, according to the International... More

AWS Expands DeepRacer League, Announces Car Updates (TechCrunch)

Last year at AWS re:invent, the company’s massive customer conference, Amazon launched a new miniature race car and a racing league, all designed to teach developers about machin... More

Why Design Will Make or Break the 5G Revolution (Quartz)

We are on the cusp of a communication revolution that—depending on who you ask—should take the world by storm in the next few years. Telecom companies and hardware manufacturer... More

How Scripting Can Make or Break Localization for Simultaneous Global Release (ZOO Digital Blog)

When Kew Media Distribution (Line Of Duty, Killer In Plain Sight, Leaving Neverland) commissioned ZOO Digital as the localization vendor of choice for the international distributio... More

Verizon Media’s Brandblazers Win With Creative-Meets-Tech Activations (Media Village)

As the media world begins to embrace a future of ad opportunities tapping everything from 5G to AR, Verizon Media looks back over the past year to showcase the successes of those b... More

The Human Brain: Our Source of Inspiration for Artificial Intelligence Solutions (PFT Blog)

Artificial Intelligence is fast gaining ground as the next big disruptor in the Media & Entertainment industry. Over the last year, content creators across the globe have actively ... More

Why Businesses are Developing Multiexperience (Tech HQ)

Gartner calls it one of the top ten strategic technology trends for businesses in 2020.... More

Netflix Changed Marketing for TV – Can Video Games Follow? (Venture Beat)

Millions of us devote hours of our daily lives interacting with video games. It is by far the most immersive form of media the world has to offer. But the majority of game marketin... More

Snap Teams With Verizon to Develop 5G Augmented Reality Experiences (Variety)

Verizon, in its ongoing quest to find killer applications for 5G wireless, has signed Snap, the parent company of Snapchat, as a new tech development and marketing partner. Under t... More

Google Teams With The Boxoffice Company on Enhanced Movie Ticketing System (Deadline)

Google and The Boxoffice Company, a collection of entertainment and tech businesses owned by French digital media giant Webedia, have teamed up to enhance the process of buying mov... More

Verizon Media, NBCUniversal Lean on 5G for Macy’s Thanksgiving Day Parade

The annual Macy’s Thanksgiving Day Parade will see a new twist on its 360-degree livestream (via Verizon Media, YouTube, Xbox, and NBC.com) this year, as NBC, Verizon, and Macy... More

Google Bets on the Future With Launch of Stadia Game Streaming Service (THR)

Google's long-gestating foray into gaming has finally arrived as the tech giant's game streaming service, Stadia, has launched. "Stadia has been built from the ground up to be a c... More

How Giving Thinkers and Tinkerers Room to Experiment Builds a Better Company (Fortune)

Employees of Independent Security Evaluators, a Baltimore-based digital security firm, spend roughly 80% of their time working on the tasks listed in their job descriptions and 20%... More