Business

IBC 2019: Disruptive Conference Tracks, Timely Tech Debates on Tap (MESA)

IBC 2019 is set to present new, thought-provoking, stimulating and disruptive conference tracks and timely technological debates that are set to ignite the industry’s most influe... More

Testronic Invests in Archion’s Storage Solution to Address Demanding Workflows in Burbank, Warsaw, Poland Facilities (MESA)

Archion Technologies announced that Testronic Labs has invested in Archion EditStor Omni storage systems. These Archion solutions are in use at two of Testronic’s locations: Burb... More

Adobe’s Iconic Office Tower in Downtown San Jose Officially Breaks Ground (The Mercury News)

Adobe officially broke ground Monday on a gleaming new office tower in downtown San Jose that is expected to be large enough to accommodate 4,000 employees and to become a dramatic... More

Twitter Ends Programmatic Ad Program for Publishers (Media Post)

A year after Twitter introduced a programmatic advertising program for publishers, it is shutting down the pilot network. The idea was for publishers to generate revenue on their o... More

What’s Behind Facebook’s Digital Currency and Why Spotify is Interested (Forbes)

“There is an opportunity to better reach Spotify’s total addressable market, eliminate friction and enable payments in mass scale,” Spotify said in blog post announcement abo... More

Nilekani: Infosys Using AI, Automation to Transform Clients’ Business (Business Today)

Infosys is relying on Artificial Intelligence and automation to transform the businesses of its clients, says chairman Nandan Nilekani. "We are relying on extreme automation to fre... More

How the New Salesforce CDP Could Consolidate Cloud Marketing (AdExchanger)

Salesforce has big plans for its recently released customer data platform (CDP), Customer 360. The world’s largest CRM and DMP provider is reimagining what enterprise customers n... More

Is the Future Addressable TV Advertising or Nonlinear TV Advertising? (Media Post)

Big-time linear TV advertising remains in the sights of competitive media platforms. But what about new media platforms in which traditional TV networks have a financial interest? ... More

Salesforce Investing $1M in Chicago Youth STEM Programs (Chicago Inno)

Like other large tech companies that have a Chicago presence, Salesforce is investing in STEM programs at local schools and organizations. Salesforce.org, the tech company’s phil... More

ZOO Digital Names Gillian Wilmot as Chairman (Prolific London)

ZOO Digital Group, which provides dubbing and subtitling services to the global entertainment industry, has appointed Gillian Wilmot to the Board as Chairman. Wilmot, who will also... More

MongoDB’s Atlas Managed Database Comes to Google Cloud (SiliconANGLE)

Google is stepping up its partnership with database company MongoDB., making that company’s managed database service available today on its cloud platform.... More

TDC Group Selects Mediamorph’s Content Value Management Platform to Expand VOD Experience in the Nordics (MESA)

Mediamorph announced that the TDC Group, a leading communication and home entertainment company based in Denmark, will use Mediamorph’s solution to help its Blockbuster video on ... More

Jeffrey Katzenberg’s Quibi Partners With Google, Walmart for Ads (THR)

The upcoming streaming service has sold $100 million worth of ads to six premium partners.... More

Salesforce Outlines Customer Data Platform, Aims to Advance Customer 360 Strategy (ZDNet)

Salesforce outlined its Customer Data Platform, or CDP, which fleshes out the roadmap for the company's overarching Customer 360 strategy. The CDP effort by Salesforce, which will ... More

MicroStrategy Sells Voice.com Domain Name for $30M (MESA)

MicroStrategy announced that it has sold the Voice.com domain name for $30 million in cash in a transaction facilitated by GoDaddy and consummated on May 30, 2019. The domain name ... More

Facebook Announces Project Libra, Its Wildly Ambitious Plan to Bring Cryptocurrency to the Masses (Fortune)

Facebook revealed its long-awaited cryptocurrency plans Tuesday, announcing “Project Libra,” a new type of digital money designed for the billions of people using its apps and ... More

Verizon Media Juices Up Ad Platform With Machine Learning Powered Insights (Fierce Video)

Verizon Media is adding new machine learning-enabled tools to its demand side platform (DSP) to give advertisers more clarity into ad performance across different channels and form... More

Vistex Announces Availability of SAP S/4HANA for Rights, Royalty Management (MESA)

Vistex announced that SAP S/4HANA for rights and royalty management by Vistex is now available. Vistex solutions for SAP software are available as solution extensions to SAP S/4HAN... More

Google’s $600M Oklahoma Expansion (DCD)

Google will be investing a further $600 million into its Pryor, Oklahoma campus as part of its plan to pour $13 billion into its US data centers this year. This expansion marks the... More

15 Mind Blowing Stats About TV Advertising (CMO)

There’s nothing quite like the power of sight, sound, and motion in building an emotional connection with audiences. So it’s little wonder why television remains at the forefro... More